Hibiscus Flower Powder Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Application (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global hibiscus flower powder market size to be valued at USD 197.0 million by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 7.2% during the forecast period. The product has anti-inflammatory and exfoliating properties, as a result of which it is becoming a vital raw material for organic and natural cosmetics. Growing product demand for soaps, shampoos and conditioners, masks, lotions, and creams is expected to drive the market for hibiscus flower powder.

Hibiscus has been used by distinguished cultures as a remedy for numerous conditions. Egyptians used hibiscus flower tea to treat heart and nerve diseases, lower body temperature, and as a diuretic to boost urine production. Furthermore, in Africa, traditionally, hibiscus flower powder was used to treat cancer, constipation, liver disease, and cold symptoms. Currently, hibiscus is known for its potential to diminish high blood pressure. Recent studies show promise for hibiscus flower powder to lower cholesterol levels and blood pressure.

India is one of the key cultivators of the hibiscus plant, with over 70 varieties of the plant which are safe for human consumption. In this region, the product has been in use for treating hair related issues traditionally. The commercialization of the sector, which enables easy usage of the product through various personal care products such as soaps and shampoos, is expected to have a positive impact on growth.

Hibiscus flower powder is helpful against various diseases, such as inflammation and diabetes. Also, hibiscus flower extract showed an antimicrobial effect against numerous pathogenic bacteria, therefore diminishes the risk of several infectious diseases. Furthermore, increasing demand for hibiscus flower powder in type 2 diabetes treatment medications is expected to drive the market.

Volatile raw material supply, unorganized and inadequately monitored growth coupled with lack of skilled labor for pre and post-harvest operations are the major constraints faced by the market players. However, the increasing popularity of the product in the end-use segment is expected to compel cultivators to opt for hibiscus production over the forecast period.

The rising popularity of the hibiscus flower powder as an ingredient for herbal drinks and mixes is expected to drive market growth. The end-users are getting habituated with the taste, texture, and flavors of hibiscus-based food and beverage products, which, in turn, is expected to support the growth of the market for hibiscus flower powder over the projected period.

Hibiscus Flower Powder Market Trends

The market's growth is being driven by an increased focus on the development of enhanced cultivation techniques. New and efficient cultivation methods have emerged, as a result of which the demand for hibiscus flower extract increased significantly. Additionally, the rising demand for organic cosmetics, increased awareness of health benefits of flower extract's, and expanding areas of application in cosmetics, food, pharmaceutical drinks, and skin care items are some of the major factors boosting the industry growth.

There has been significant growth in the sales of hibiscus flower powder through online distribution channels, primarily on company owned online platforms and e-commerce websites such as Walmart, Amazon, eBay, and a variety of other regional e-commerce facilities around the world. This is expected to create a huge opportunity for hibiscus flower powder manufacturers and distributors during the forecast period. Suppliers and manufacturers also provide discounts, exclusive offers, and schemes to promote the trade of hibiscus flower powder on e-commerce websites. This growing penetration through online and local channels is expected to drive the industry growth.

However, rising concerns about the shortage of raw materials needed for manufacturing flower powder are expected to slow down the market growth rate. The market is anticipated to face obstacles due to a lack of trained labour for pre and post reap operations. In addition, severe seasonal conditions are another major factor restraining the market growth during the forecast period.

Application Insights

The food and beverages segment led the market and accounted for 46.3% of the global revenue share in 2019. An extensive scope of application for the product for manufacturing cocktails, sector puddings, jelly, juice, and jams is expected to key factor for the highest market share of this segment. Growing consumer interest in a variety of packaged food products is expected to boost product demand.

Hibiscus is considered as a medicinal plant with high phytochemicals, which is commonly known for delicacy and medicinal and nutritional properties. The increasing significance of natural ingredients in the modern pharmaceutical and nutraceutical segments is expected to have a positive impact on the growth of the market for hibiscus flower powder.

The cosmetics segment is expected to register a significant CAGR over the forecast period because of the increasing demand for organic and natural cosmetic products, such as facial masks, lip balm, hair conditioners, and lotions, soap. Emerging personal care companies across the developing countries are expected to support growth.

Nature Insights

The conventional segment led the market for hibiscus flower powder and accounted for more than 76.9% of the global revenue share in 2019. The demand for these products is expected to grow, as they are cost-effective and easily available. Companies provide hibiscus extract-based flavoring agent that can be used in juices, smoothies, and other icy drinks.

The organic product is expected to expand at the fastest CAGR of 7.9% from 2020 to 2027 in the market for hibiscus flower powder. Growing concerns regarding the effects of harmful chemicals present in conventional products are boosting the demand for organic products. The capacity of the product to eradicate the risk of underwater and soil contamination help to conserve biodiversity and makes it one of the eco-friendly choices.

Apart from serving as a natural ingredient in cosmetic and personal care products, hibiscus flower powder also acts as a natural colorant. The study forecasts that the sales of hibiscus flower powder to increase in 2020, while the rapid adoption of organic variants is expected to result in increased market share.

The growing significance of organic labeling in the pharmaceutical and nutrition sectors as a result of rising awareness regarding the disadvantages of chemicals used in cultivation, manufacturing, and processing of these products is expected to support the growth of the segment in the market for hibiscus flower powder.

Regional Insights

North America dominated the market for hibiscus flower powder and accounted for over 34.5% of global revenue share in 2019. Massive demand from the food and beverage segment, followed by pharmaceutical, and personal care application industries in the region are the key factors contributing to market growth in North America.

U.S. and Canada are one of the key importers of organic products. Innovations in the medical field to use natural ingredients for the manufacturing of drugs are expected to open new avenues for growth. Rising consumer awareness regarding product benefits is likely to boost product consumption in the coming years.

The Asia Pacific region is expected to emerge as one of the key manufacturing regions of the product. Huge cultivation lands present across the developing countries coupled with favorable weather for hibiscus cultivation in the region is expected to drive the market for hibiscus flower powder in the region.

The rapid population growth, an increasing number of working women, coupled with increasing consumer spending on personal care products in the region, is expected to open new market avenues for the product. Furthermore, the rapid growth of the food and beverage processing industry in the region is expected to propel product demand over the projected period.

Key Companies & Market Share Insights

The hibiscus flower powder industry has several small vendors majorly catering to the local markets. However, increasing efforts by the manufacturers to offer their products in the supermarkets and through online retail channels is expected to promote industry growth. R&D initiatives by the users to produce innovative products to attract consumer attention and offer added product benefits are likely to help the industry grow.

The manufacturers are likely to shift their focus on Asian countries including India, China, Thailand, South Korea, and Japan, wherein the demand for skincare and hair care products is increasing at a significant rate. The high number of young populations in these countries demanding innovative personal care and cosmetics products are likely to challenge manufacturers to invest in R&D for product development. Some of the prominent players in the hibiscus flower powder market include:

• Bio Organic

• Herbeno Herbals

• The Republic of Tea

• Traditional Medicinals

• Bio Actives

• Wild Hibiscus Flower Co.

• Rena Beverage Solutions

• Fortune Health Care

Hibiscus Flower Powder Market Report Scope

Global Hibiscus Flower Powder Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global hibiscus flower powder market report on the basis of nature, application, and region.

• Nature Outlook (Revenue, USD Million, 2016 - 2027)

  • Organic

  • Conventional

• Application Outlook (Revenue, USD Million, 2016 - 2027)

  • Food & Beverages

  • Pharmaceutical

  • Personal Care & Cosmetics

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Nigeria