Heated Jacket Market Size, Share & Trends Analysis Report By End-use (Men, Women), By Power Source (Below 5 Volt, 5 - 7 Volt, 7 - 20 Volt), By Region, And Segment Forecasts, 2024 - 2030

Heated Jacket Market Size & Trends

The global heated jacket market size was valued at USD 198.3 million in 2023 and is projected to grow at a CAGR of 7.2% from 2024 to 2030. Key growth drivers for this market are increasing participation in outdoor activities and sports such as skiing, hiking, trekking, cycling, off-road motorcycling, endorsements by sports icons and celebrities, and a diverse range of products that major market participants offer.

Heated jackets are often adopted by professionals, construction site workers, sportspersons, and individuals participating in outdoor activities. A larger share of the overall consumption of this product is dominated by the regions and countries that experience very low-temperature levels. Some prominent companies operating in the industry have been investing in research & development activities to invent novel features for these products. Technological advancements in manufacturing processes, effective distribution through an omnichannel approach, and enhanced marketing strategies embraced by the key companies have fueled growth for this industry in the recent past.

Sports enthusiasts engaged in snowboarding, hiking, mountaineering, skiing, and biking are inclined to use premium-quality heated jackets to ensure improved mobility. The product is significantly used by the military & defense personnel as well. To assist personnel in maintaining a comfortable body temperature, particularly during combat and patrolling in extreme cold weather, forces and governments have preferred the use of heated jackets for several years now. Major players in this industry provide a range of heated jackets and related products, such as soft-shell jackets, parkas, vests, and hoodies.

End-use Insights

The men users segment dominated the market and accounted for a revenue share of 55.1% in 2023. Recently, companies have introduced numerous unique features such as USD ports, LED lights, digital indicators, multiple pockets for carrying equipment, water-resistant fabric, intuitive battery setups, and more to attract a greater consumer base. A large number of male military personnel, a significant number of men participating in outdoor activities in the snow and low-temperature terrain, and growing expenditure on personal care by men are some of the key growth driving factors for this segment. Ease of accessibility through offline stores and online platforms has also contributed to the growth.

The women users segment is expected to experience the fastest CAGR of 7.7% during the forecast period. The anticipated rise of women's involvement in international adventure sports is likely to generate greater product demand. The major companies focus on combining fashion and advanced technology in designing these heating jackets to cater to a wide range of women consumers. Specially designed features, unique technological additions, and a diverse range of products offered by numerous brands for women users are expected to propel growth for this segment.

Power Source Insights

The 5 - 7 volt power source segment accounted for the largest revenue share in 2023. The 5-7 volt power source segment is projected to dominate the global industry owing to various factors such as longer lifespan and enhanced comfort features compared to other power source types. Consumers prefer jackets in this power source category due to improved comfort, versatile ranges, and suitability for daily use. This type of heated jacket is often used by professionals, workers, and other personnel at jobs.

The power source of the 7 - 20 volt segment is expected to experience a lucrative CAGR during the forecast period. The growth is attributed to the increased demand for these types of jackets in military operations due to prolonged battery capacity, which is beneficial during patrolling and combat in extreme temperatures. Integrating various features, such as hydrophilic properties, stylish fit, USB connection, voice-enabled features, and so on, is driving the market growth. The multi-functionality of these jackets is anticipated to drive product demand during the forecast period.

Regional Insights

North America heated jacket market dominated the global industry with revenue share of 38.2% in 2023. The growing utilization of heated jackets among winter athletes, ease of accessibility, and availability of products equipped with style and comfort have driven the growth of this regional industry in the recent past. The availability of products offered by the major market participants in the region and the presence of multiple locations with low temperatures are expected to generate greater growth for this industry.

U.S. Heated Jacket Market Trends

The U.S. heated jacket market is expected to experience a significant CAGR during the forecast period. This market is primarily driven by factors such as the presence of numerous low-temperature areas in the country, the availability of multiple domestic and international brands, increasing penetration of online platforms, innovation, and growing disposable income levels of consumers. The severity of winter and related weather conditions have contributed to the growing demand for the product in the country.

Europe Heated Jacket Market Trends

Europe heated jacket market is identified as one of the key regions for this industry. This market is mainly driven by factors such as extreme winter conditions and snow experienced by numerous regional locations, such as Nordic Countries, entry of multiple international brands, adoption of enhanced heated jackets by militaries, and ease of accessibility. The rising inclusion of style, fit, comfort, added features, and unique capabilities are projected to increase demand for heated jackets in Europe.

Germany heated jacket market held a substantial revenue share of the regional industry in 2023. This is attributed to major growth drivers such as relatively low temperatures during seasonal weather changes, the increasing number of users, growing demand in the military and defense, and ease of accessibility.

Asia Pacific Heated Jacket Market Trends

Asia Pacific heated jacket market is anticipated to witness the fastest CAGR from 2024 to 2030. The rising demand for heated jackets in countries such as China and Japan has primarily driven this industry. Entry of multiple international brands, growing market penetration of online platforms, presence of a diverse range of products offered by domestic and global companies, and adoption by the military and security organizations are some of the major factors expected to fuel growth for this regional industry.

China heated jacket market held a substantial market share in 2023. Utilization by the military forces, availability of multiple products offered by international brands, ease of accessibility through online platforms, enhanced features provided by the brands, and growth in disposable income levels in China are expected to generate greater demand for this market in approaching years.

Key Heated Jacket Company Insights

Some of the key companies in the heated jacket market include DEWALT (Stanley Black & Decker, Inc.), ororo heated apparel. H2C Brands LLC (Volt Heat.), Makita Corporation, Robert Bosch GmbH, and others. The key players are focusing to offer products with a wide range of smart functions to attract maximum consumers.

• DEWALT, a subsidiary of Stanley Black & Decker, Inc., offers power tools, hand tools, heated jackets, and other accessories to manufacturing, construction, and woodworking industries and home craftspeople. Some of its heated jacket offerings include a 20V max black heated hoodie, a heavy-duty tobacco heated work jacket, a structured soft-shell heated jacket, and more.

• ororo heated apparel, a prominent heated clothing company, offers consumers fashionable and practical heated outerwear incorporating functional design and heating technology. The company offerings include a women's classic heated jacket, a men's heated dual control jacket with five heating zones (chest heating), a men's heated thermolite jacket in black, and a women's heated full-zip fleece jacket.

Recent Development

• In December 2023, Makita UK added two new heated base layers to its cordless tools and accessories product category. DCX200 and DCX201 are the two new heated base layer shirts powered by Makita's 18V LXT battery or the 12Vmax CXT battery. They are designed to keep professionals warm in cold job site conditions.

Heated Jacket Market Report Scope

Global Heated Jacket Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global heated jacket market report based on end-use, power source, and region:

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

• Power Source Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 5 Volt

  • 5 - 7 Volt

  • 7 - 20 Volt

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa