Hand Dryers Market Size, Share & Trends Analysis Report By Product (Jet Air, Hot Air), By End-use Industry (Hotel & Restaurant, Hospital), By Operation Mode, By Mounting Technique, By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global hand dryers market size was valued at USD 788.4 million in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 11.5% from 2019 to 2025. This is attributed to their increasing adoption in several end-use industries comprising airports, hotel and restaurants, hospitals, offices, and shopping malls. The total shipment of air dryers was at 3,122.7 thousand units in 2018 and is expected to reach 7,714.2 thousand units by 2025. Environmental and economic benefits offered by hand dryers are also predicted to fuel the product adoption.

Growing demand for environmental-friendly devices facilitates paper and power saving, which is further projected to favor industry growth over the forecast period. Increasing demand for useful energy technology, along with the need to lower the operational spending, particularly in office structures as well as shopping malls, is anticipated to drive the industry over the next few years. 

The infrastructure progress primarily in the developing economies, including Brazil, India, and China, may offer added growth opportunities. Rise in the number of restaurants, hotels, and fast food chains universally is another aspect contributing to increasing product adoption. The upward inclination of smart infrastructure is also likely to offer paths for market development.

High cost of initial installation of these devices as compared to paper towels is one of the prominent aspects hindering the acceptance of hand dryers over the coming years. Noise pollution produced by operation of these devices can pose a challenge to the market growth in the end-use industry segments like hospitals.

As the acceptance of fully automatic hand dryers is maximum across commercial places, such as offices, shopping malls, hotels and restaurants, and hospitals, the segment is anticipated to continue its supremacy over the forecast period. Shipment of fully automatic dryers is also likely to grow steadily over the forecast period with a CAGR of 14.2% from 2019 to 2025. Moreover, growing need to offer better luxury and ease of operations to customers and visitors in hotels is ultimately driving the overall hand dryers market.

Operation Mode Insights

The fully automatic segment accounted for the largest market share in 2018 owing to better convenience and user satisfaction offered by these products. Fully automatic devices do not require any human touch to operate, thereby minimizing social efforts, which is the prime factor fueling the growth of this segment.

The segment is expected to continue its dominance over the forecast period owing to its maximum adoption across commercial locations, such as shopping malls, offices, hospitals, and hotels and restaurants. The manual on-automatic off segment is estimated to witness a moderate growth over the next few years, driven by price-sensitive regions.

Mounting Technique Insights

Demand for wall mounted hand dryers is expected to expand at a CAGR of over 14.0% over the forecast period owing to less space occupancy offered by these devices. Space occupancy concerns have significantly driven the adoption of hand dryers, particularly in compact restrooms with high traffic.

The industry is witnessing an increase in adoption of wall mounted products to overcome the above-mentioned issue. Demand for surface mounted products is estimated to register a CAGR of over 12.0% over the forecast period, which is attributed to easy installation of these devices.

End-use Industries Insights

The hotel and restaurant industry accounted for 26.9% share of the overall revenue in 2018, which is estimated to increase over the forecast period. This can be attributed to rapid growth of the hospitality industry on account of surge in the number of restaurants, pubs, and hotels, along with increasing tourism activities worldwide.

In terms of revenue, the hospital segment is estimated to exhibit a CAGR of 11.3% over the next few years, owing to rising hygiene concerns and cost-effectiveness offered by hand dryers. Reducing maintenance cost and energy conservation are further anticipated to favor the segment growth over the next few years.

Demand for hand dryers in shopping malls is estimated to expand at a CAGR of more than 14.0% over the next forecast period due to increasing emphasis by shopping mall owners to lower the operating expenditure, along with the use of environment-friendly devices. Additionally, reduction in paper waste and government initiatives for clean, comfortable, and well-maintained public toilets are anticipated to drive the product demand in this segment.

Product Insights

The jet air segment accounted for more than 60% share of the overall volume in 2018 and is estimated to expand at a CAGR of 14.3% over the forecast period. This is mostly attributed to rising installation at hotels, airports and restaurants, office buildings, and shopping malls. The cost related to jet air as compared to hot air dryers is high and might hinder the product demand in the coming years.

In terms of volume, the hot air dryers segment is estimated to exhibit a CAGR of 13.0% over the next few years. This is attributed to increasing installation, particularly in public restrooms, schools, shopping malls, and educational institutes, owing to its low cost. Rise in consumer income and growing awareness regarding the benefits offered by these products are anticipated to contribute favorably to rising adoption of these products.

Regional Insights

Europe is projected to be a central regional market due to rising adoption of ecological, cost-effective, and hassle-free devices. This region accounted for 36.9% share of the overall revenue in 2018 and is projected to expand at a CAGR of 11.1% over the forecast period.

Demand in Asia Pacific is likely to witness vigorous growth on account of emerging infrastructure in countries, including China, India, and Thailand, coupled with growing awareness pertaining to benefits of technically advanced devices. Additionally, rising demand for smart infrastructure may increase the adoption of hand dryers in the region.

The market in North America is expected to witness substantial growth over the forecast period owing to snowballing adoption in hotels, offices, restaurants, airports, railway stations, hospitals, malls, and educational institutes on account of rising environmental concerns. Growing tourism industry and infrastructure development are anticipated to boost growth in the Middle East and Latin America.

Hand Dryers Market Share Insights

Notable industry participants include American Dryer, LLC.; Dyson Technology India Pvt Ltd; Electrostar; Euronics Industries Pvt Ltd; Jaguar Group Sdn. Bhd.; Excel Dryer; Panasonic Corporation; Mitsubishi Electric Corporation; SPL NZ; Bobrick Washroom Equipment Inc.; Saniflow Hand Dryer Corporation; Taishan Jieda Electrical Co. Ltd.; and World Dryer Corporation.

Manufacturers increasingly emphasize on providing technology solutions that increase efficiency, reduce energy consumption, and are low on maintenance cost. Prominent players in the industry are investing heavily in R&D to develop innovative products in an attempt to obtain a competitive edge.

Recent Development

• In July 2021, Bobrick Washroom Equipment, Inc., launched the Pure Hygiene Solutions collection- PureDri Sanitizing Hand Dryer, along with PureSphere Air sanitizer. Each Pure product is proven to eliminate 99 percent of mold, viruses, fungi, and bacteria in less than 10 minutes.

Report Scope

Segments Covered in Report:

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global hand dryers market report on the basis of product, operation mode, mounting technique, end-use industry, and region:

• Product Outlook (Revenue, USD Million, Volume, Thousand Units, 2014 - 2025)

  • Jet Air

  • Hot Air

• Operation Mode Outlook (Revenue, USD Million, Volume, Thousand Units, 2014 - 2025)

  • Manual On-Automatic Off

  • Fully Automatic

• Mounting Technique Outlook (Revenue, USD Million, Volume, Thousand Units, 2014 - 2025)

  • Surface Mounted

  • Wall Mounted

• End-use Industries Outlook (Revenue, USD Million, Volume, Thousand Units, 2014 - 2025)

  • Airports

  • Hotel & Restaurants

  • Hospitals

  • Offices

  • Shopping Malls

  • Others

• Regional Outlook (Revenue, USD Million, Volume, Thousand Units, 2014 - 2025)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • South America

    • Brazil

  • Middle East & Africa (MEA)