Hand Care Market Size, Share & Trends Analysis Report By Product (Hand Creams/Moisturizers, Hand Wash/Soaps and Hand Sanitizers/Disinfectants), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Hand Care Market Size & Trends

The global hand care market size was valued at USD 18.11 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2024 to 2030. The market is driven by the increasing need to maintain hand hygiene, inclination of consumers towards health and wellness, and rise in health expenditure. Companies like Reckitt Benckiser Group plc and Hindustan Unilever have taken initiatives in India to spread awareness about hand hygiene. For instance, the leading hand wash brands such as Dettol and Lifebuoy aimed to remind about 100 million people to wash hands before they eat using innovative ideas. These instances are accelerating the growth of the market by educating people about hygiene.

There has been a significant rise in awareness regarding the importance of hand hygiene, especially due to the COVID-19 pandemic. Consumers are more conscious about maintaining clean and sanitized hands, leading to a higher demand for hand care products. Government and healthcare organizations actively promote clean living practices through various channels, further bolstering the market. The WHO has declared to celebrate World Hand Hygiene Day on 5 May to reinforce importance of effective hand hygiene.

Proper hand hygiene is considered one of the most effective ways to reduce the transmission of germs and infections, driving the demand for hand care products. The demand for hand creams, lotions, and other hand care products has increased as consumers seek products that both cleanse and provide nourishment and protection for their hands.

Furthermore, there's a growing preference for natural and organic ingredients in personal care products. Consumers are looking for hand care products that do not contain harsh chemicals and are manufactured using sustainable methods, fueling the market for eco-friendly hand care options.

Product Insights

Hand creams/moisturizers accounted for the largest revenue share of 48.9% in 2023. With the increasing awareness of the importance of skin health, people are more inclined towards using hand creams and moisturizers to keep their skin soft and healthy. Extreme weather conditions, such as cold, dry winter air or hot, sunny summer days, can strip the skin of its natural moisture. Regular use of hand creams and moisturizers helps combat these effects.

Hand sanitizers/disinfectants are expected to grow at the fastest CAGR of 9.2% from 2024 to 2030. The COVID-19 pandemic significantly increased the demand for hand sanitizers as they were recognized as an essential tool in preventing the spread of the virus when soap and water were not readily available. With growing health consciousness, people are more inclined towards using hand sanitizers and disinfectants to maintain hygiene and prevent the spread of diseases caused by germs and bacteria

Distribution Channel Insights

Hypermarkets & supermarkets held the largest revenue share of 37.3% in 2023. This segment is popular owing to its benefits such as providing the consumers an advantage of scanning the product before purchase that influences the buying decision, availability of a store associate who helps them choose the right product, and instant buying of the product rather than waiting of it to get deliver in case of online purchasing.

The online segment is expected to grow at the fastest CAGR of 6.3% during the forecast period. Online shopping allows customers to browse and purchase products at their convenience, without having to visit a physical store. Online platforms offer a vast selection of hand care products from various brands, allowing consumers to compare prices, read reviews, and make informed purchasing decisions easily. Furthermore, e-commerce websites often provide exclusive deals, discounts, and promotions on hand care items, incentivizing customers to buy online.

Regional Insights

North America hand care market held a significant market share in 2023. It is attributable to growing awareness about the importance of hand hygiene and skincare among consumers.

U.S. Hand Care Market Trends

The U.S. hand care market dominated the North America market in 2023 due to the strong emphasis on public health and hygiene awareness, fueled by government and healthcare initiatives.

Europe Hand Care Market Trends

Europe hand care market was identified as a lucrative region in 2023 due to the growing awareness among consumers about the importance of hand hygiene. The emphasis on handwashing and sanitization has led to a surge in demand for hand care products such as hand soaps, hand sanitizers, and hand creams in the region.

Asia Pacific Hand Care Market Trends

The Asia Pacific hand care market accounted for a revenue share of 34.3% in 2023. This growth is owing to the emerging infectious diseases, increased awareness training and campaigns spread by government organizations and rapidly growing middle class with rising disposable income, leading to increased spending on personal care products like hand creams and lotions.

The hand care market in India is expected to grow rapidly from 2024 to 2030 due to the rising awareness of personal hygiene and sanitation, particularly in urban areas and the influence of social media and beauty trends.

Key Hand Care Company Insights

Some of the key companies in the hand care market include Procter & Gamble Professional, Reckitt Benckiser Professional, Kimberly-Clark and Henkel Corporation. Organizations in the market are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• Procter & Gamble is a multinational consumer goods corporation known for its wide range of household and personal care products. P&G Professional offers a comprehensive range of hand care products designed to meet the needs of commercial and institutional settings.

Recent Developments

• In April 2024, Tata Harper launched a hand cream in collaboration with Sky High Farm, a New York based nonprofit organization that focuses on combating food insecurity

Hand Care Market Report Scope

Global Hand Care Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hand care market report based on product,distribution channel and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Hand Creams/Moisturizers

  • Hand Wash/Soaps

  • Hand Sanitizers/Disinfectants

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa (MEA)

    • South Africa

    • Saudi Arabia