Hair Dryer Market (2026 - 2033) Size, Share & Trends Analysis Report By Product (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Online, Offline), By Region (North America, Asia Pacific), And Segment Forecasts

Hair Dryer Market Summary

The global hair dryer market size was estimated at USD 9.47 billion in 2025 and is expected to reach USD 17.01 billion by 2033, growing at a CAGR of 8.0% from 2026 to 2033. The improving standards of living and greater emphasis on physical appearance drive the demand for hair dryers.

Evolving fashion trends in hair care and styling, coupled with the rise of hair styling trends featured in movies and on fashion runways, are significantly impacting the global sales of hair dryers across all age groups. Hair dryers help style, curl, straighten, volumize, or flatten the hair using heat. This is further expected to augment the product demand during the forecast period.

The growth of the hair dryer industry is primarily fueled by technological advancements, rising consumer awareness of hair care, and a growing emphasis on personal grooming. The integration of innovative features such as infrared technology, ionic drying, and tourmaline components has significantly enhanced the performance and efficiency of hair dryers, catering to the increasing demand for faster and healthier hair-drying solutions. The speedy hair dryer market is gaining momentum as consumers increasingly seek high-performance devices that offer rapid drying capabilities while minimizing heat damage and promoting overall hair health.

In addition, the influence of social media and beauty influencers has driven the demand for aesthetically pleasing and user-friendly hair dryers, prompting manufacturers to prioritize design and ergonomics. As consumers become more discerning about product quality and functionality, the market for hair dryers continues to thrive. The surge in demand for premium and customizable options is contributing to the industry's overall growth.

An increasing number of professional salons across the globe is expected to be a key factor driving the sales of hair dryers. Additionally, increasing awareness about personal grooming is driving product demand. Major salon chains are investing in the developing regions of the Asia Pacific to increase their customer base, and several salons are opting for professional hair appliances, including hair dryers. Thus, the rising number of professional hair salons, particularly in emerging markets, is anticipated to contribute to the market growth over the forecast period.

The recent surge in the launch of eco-friendly and sustainable hair dryer models is emerging as a compelling market driver, reshaping the landscape of the hair care industry. As environmental consciousness takes center stage globally, consumers actively seek products that align with their commitment to sustainability. This paradigm shift has prompted hair dryer manufacturers to respond to the demand for greener alternatives, which is expected to further drive the demand and growth of the eco-friendly and sustainable hair dryer market during the forecast period.

Hair dryer companies are diversifying their offerings by entering the hair care product market. Expanding beyond traditional styling tools, these companies are introducing new product lines, such as shampoos, conditioners, and treatments, to provide comprehensive solutions for consumers' hair care needs. This strategic expansion allows them to cater to a broader range of customer demands and establish a more prominent presence in the overall hair care industry. For instance, in January 2024, L’Oréal unveiled AirLight Pro, a professional-grade hair dryer developed in collaboration with startup Zuvi. This device utilizes patented infrared light and high-speed airflow to dry hair faster while maintaining hydration, resulting in smoother outcomes with significantly lower energy consumption compared to leading premium dryers. 

Consumer Insights

Consumer preference for hair dryers is increasing due to shifts in lifestyle and product efficacy. Urbanization across Asia has resulted in faster-paced daily routines, driving consumers toward time-efficient grooming devices. Hair dryers provide rapid drying, style control, and frizz management, supporting a polished appearance with reduced preparation time. Seasonal humidity and monsoon-driven wet-hair challenges in Southeast Asia also strengthen the perceived utility of blow-drying versus air-drying. This growing need for quick and efficient hair care is further boosting the speedy hair dryer market, as consumers increasingly prefer high-performance dryers that minimize drying time while ensuring smooth and manageable hair.

The rise in influencer-led beauty content has normalized daily dryer usage, particularly among Gen Z and millennials, where “finished hair” aesthetics are consistently showcased on video platforms. Demand is reinforced by rising hair health awareness, as modern dryers increasingly incorporate ionic conditioning, temperature regulation, and scalp-safe drying features, reducing heat-damage concerns compared to older, unregulated devices. A surge in online search interest and retail availability across hypermarkets, personal-care aisles, and D2C electronics listings has expanded visibility, reducing trial friction and increasing ownership among households.

Consumer behavior is also influenced by additional climate and social factors. High-humidity climates lead users to prefer controlled drying to prevent prolonged damp-scalp exposure, perceived odor buildup, and shape loss in styled hair. The trend is further amplified as blow-drying is viewed as a foundational pre-step for serums, hair creams, and styling gels, creating a compounding product-attach routine. Price accessibility in mass retail tiers, durable cordless variants, and compact travel formats are accelerating penetration across young working professionals and frequent travelers, supporting consistent adoption. This growing emphasis on convenient and multifunctional styling is also driving the hair dryer brushes market, as consumers increasingly prefer tools that combine efficient drying with effortless styling in one device.

Product Insights

The corded hair dryer market segment accounted for a revenue share of 82.4% in 2025. The reliability and consistent performance of corded hair dryers make them a preferred choice among consumers. Unlike their cordless counterparts, corded hair dryers provide a continuous power source, ensuring uninterrupted and efficient drying, particularly for those with longer hair or specific styling requirements, thus driving the demand for the corded hair dryers during the forecast period.

Furthermore, another significant driver is the affordability and accessibility of corded hair dryers. Corded models are generally more budget-friendly compared to high-end cordless alternatives. This makes corded hair dryers a popular choice for a wide range of consumers, including students, budget-conscious individuals, and those who prioritize value for money in their personal care appliances, thus further augmenting the market growth.

The cordless hair dryer industry segment is expected to grow at a CAGR of 8.4% from 2026 to 2033. Technological innovations in battery technology have played a crucial role in driving the growth of the cordless hair dryer segment. Advances in lithium-ion batteries, in particular, have enabled manufacturers to create cordless hair dryers with longer battery life and faster charging capabilities. These improvements enhance the overall performance of cordless hair dryers, making them more appealing and attractive to consumers who value both convenience and functionality, thereby driving the segment growth during the forecast period.

Application Insights

The hair dryer for individual use accounted for a revenue share of 61.1% in 2025. Numerous companies are strategically introducing new hair dryer models in developing countries. The beauty and personal care industry in developing countries has experienced notable growth over the past few years, driven by increasing disposable incomes, changing consumer lifestyles, and a rising emphasis on grooming and personal appearance. As these countries undergo rapid urbanization and modernization, there is an increased awareness and demand for advanced grooming tools, including hair dryers, among the individuals. This is expected to drive the demand for hair dryers for individuals during the forecast period.

The professional hair dryer market segment is expected to grow at a CAGR of 8.3% from 2026 to 2033. The use of hair dryers in salons is experiencing a notable increase, driven by several factors that reflect changing trends in the beauty and grooming industry. One prominent factor contributing to the increased use of hair dryers in salons is the growing demand for professional styling and customized hair treatments. Clients are increasingly seeking personalized and efficient hair care services, and hair dryers play a pivotal role in achieving diverse styles and meeting individual preferences, which is expected to contribute to the market growth of hair dryers for professionals during the forecast period. Additionally, the rising preference for quick and efficient styling solutions is driving the demand for speedy hair dryers, as salon professionals increasingly rely on high-performance dryers to save time while delivering premium results. 

Distribution Channel Insights

Sales through offline channels, including hypermarkets & supermarkets, department stores, and electronic stores, accounted for a revenue share of 71.4% in 2025. Many consumers prefer to physically examine and test hair dryers before making a purchase decision, assessing factors such as weight, ergonomics, and additional features that may not be as evident in an online shopping environment. This hands-on experience fosters a sense of confidence and satisfaction among consumers, driving sales through offline distribution channels during the forecast period.

Sales of hair dryers through online channels are expected to grow with a CAGR of 8.7% from 2026 to 2033. Online channels offer convenience, allowing customers to browse, compare, and purchase hair dryers from the comfort of their homes. Furthermore, online platforms facilitate transparent pricing and easy comparison shopping, enabling consumers to quickly compare prices, features, and customer reviews across different brands and retailers.

Moreover, online retailers typically offer a much broader range of hair dryers equipped with different technologies and advanced features compared to physical stores. Consumers have access to an extensive selection, allowing them to find products that precisely meet their preferences and requirements.Thus, due to all these factors, sales of hair dryers through online channels are expected to drive high sales growth during the forecast period.

Regional Insights

The North America hair dryer industry accounted for a revenue share of 33.3% in 2025. North America has the largest market for hair dryers globally, largely due to the increasing number of consumers who are more aware and conscious of personal grooming and self-care. Furthermore, as consumers in North America have a higher disposable income compared to the rest of the world, particularly those in the U.S. and Canada, the tendency to purchase and replace old hair dryers with high-end models is greater in the region.

As a result, market players in North America are launching advanced and premium products in response to the high demand from consumers. For instance, in November 2024, Dreame Technology’s Pocket High-Speed Hair Dryer was named one of TIME’s Best Inventions of 2024, recognized as the only hair dryer in the list and highlighted as a pro-level travel tool. The compact, lightweight dryer features innovative 0-180° flexible folding, pocket-sized portability, and magnetic attachments that let it function as a dryer, straightener, and curler, aiming to solve storage issues and replace multiple styling tools. This recognition underscores Dreame’s focus on design, functionality, and innovation, and marks a new benchmark for portable hair styling devices.​

U.S. Hair Dryer Market Trends

The hair dryer industry in the U.S. is expected to grow at a CAGR of 7.3% from 2026 to 2033. Personal grooming is a significant trend in the U.S., with both men and women investing in grooming products. The desire to maintain a well-groomed appearance drives the demand for high-quality hair dryers. The trend is particularly strong among millennials and Gen Z, who prioritize personal care and grooming. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a wide range of hair dryers. Additionally, the growing demand for convenient and efficient styling solutions is fueling the growth of the speedy and the cordless hair dryer market in the U.S., as consumers increasingly seek portable, high-performance devices that save time while supporting personal grooming routines. Online shopping offers convenience, better pricing, and a broader selection, which is expected to contribute to an increase in sales of hair dryers in the U.S. during the forecast period.

Europe Hair Dryer Market Trends

The Europe hair dryer industry is expected to grow at a CAGR of 8.1% from 2026 to 2033. There is a growing emphasis on sustainability and eco-friendliness in Europe. Consumers are increasingly seeking products with a lower environmental impact. Hair dryers with energy-efficient technologies, made from recyclable materials, and featuring eco-friendly packaging are gaining popularity. Furthermore, European consumers appreciate innovation in product design. Hair dryers with ergonomic designs, lightweight bodies, and user-friendly features are in high demand, which is expected to further contribute to the regional market growth.

Asia Pacific Hair Dryer Market Trends

The Asia Pacific hair dryer industry is expected to grow at a CAGR of 8.7% from 2026 to 2033. The Asia Pacific region is experiencing rapid urbanization, leading to a growing middle class with increasing purchasing power. Urban consumers are more likely to invest in personal grooming products, such as hair dryers, to keep up with the demands of a modern lifestyle. Furthermore, a growing beauty consciousness is emerging among consumers in the Asia Pacific. The influence of social media, beauty influencers, and K-beauty trends has heightened the awareness of grooming and personal care. Hair dryers are considered essential tools for achieving a stylish and well-groomed look.

Key Hair Dryer Company Insights

The presence of numerous well-established and emerging players characterizes the global hair dryer market. Manufacturers are incorporating advanced technologies such as ionic, ceramic, and tourmaline into their hair dryers. These technologies help reduce frizz, enhance shine, and protect hair from heat damage. Furthermore, manufacturers are focusing on creating lightweight and ergonomically designed hair dryers that are easier to handle and use. These designs help reduce user fatigue, especially for professional stylists who use hair dryers for extended periods.

Additionally, manufacturers are expanding their product lines to cater to both professional salons and individual consumers. They also offer customizable options, such as different nozzles and attachments, allowing users to tailor their hair-drying experience to their specific needs. Additionally, the expansion of product offerings is also positively impacting the hair dryer brush market, as consumers increasingly seek versatile tools that combine drying and styling in a single device.

Recent Developments

• In June 2025, Philips launched the Philips Hair Dryer 8000 in India, a premium BLDC motor hair dryer with ThermoShield Advanced sensors, Dual Airstream technology, and over 200 million ions to deliver fast drying while helping protect hair strength, reduce frizz, and lock in moisture for smoother, healthier-looking hair. It features an LED screen with four presets and 21 manual settings, an auto-cleaning mode, a diffuser, and a magnetic nozzle. The device is lightweight and energy-efficient, and will be sold online and in major retail stores at a price of INR 19,995.​

• In February 2024, Dyson’s new Supersonic r hair dryer is a compact, professional-grade tool that is smaller, lighter, and more maneuverable than the original Supersonic, using a streamlined high-power heater, Hyperdymium motor, and smart RFID-enabled attachments to deliver fast, even, high-temperature drying without heat damage for smoother, shinier hair at home. It is being made available to the public in new colorways, alongside in-store “Styling Menu” experiences at select Dyson Demo locations, where customers can discover on-trend looks for various hair types. Meanwhile, a dedicated professional version and existing pro tools remain available for stylists.

• In August 2024, Dreame Technology entered India’s personal grooming market with five products: three high-speed hair dryers (Pocket, Glory, and Gleam), an AirStyle 5‑in‑1 hair care and styling system, and an IPL hair removal device, priced from ₹6,999 to ₹24,999 and available on Amazon from September 5. The dryers focus on fast drying, utilizing 100,000+ RPM motors, negative ion technology, and multiple temperature settings. In contrast, the AirStyle offers interchangeable styling heads for curling and smoothing at lower temperatures. The IPL device features ice-cooling, adjustable energy levels, and an Auto Glide mode designed for quicker and more comfortable at-home hair removal.

Hair Dryer Market Report Scope

Global Hair Dryer Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global hair dryer market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Corded

  • Cordless

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Professional

  • Individual

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa