Flower Delivery Service Market Size, Share & Trends Analysis Report By Product (Rose, Tulip, Orchid, Lily, Gerbera, Sunflower, Carnations), By Type, By Occasion (Corporate Event, Wedding), By Application, By Region, And Segment Forecasts, 2024 - 2030

Flower Delivery Service Market Trends

The global flower delivery service market size was estimated at USD 7.20 billion in 2023 and is expected to grow at a CAGR of 6.8% from 2024 to 2030. The flower delivery service market has undergone a remarkable transformation, driven by evolving consumer expectations, technological advancements, and innovative business models. The surge in popularity of online flower delivery services reflects broader shifts in shopping habits and the growing demand for convenience and personalization. This expansion is characterized by several key trends and initiatives that have reshaped the landscape of the flower delivery industry.

The rise of e-commerce has been a primary driver behind the growth of the flower delivery service market. Consumers increasingly prefer the convenience of online ordering, which offers a wide range of options and the ability to customize their selections from the comfort of their homes. According to a recent report from DoorDash in 2024, the online flower delivery sector has seen significant growth, with more consumers turning to digital platforms for their floral needs due to the ease of use and instant access to a diverse array of products. Major players in the industry, such as FTD and 1-800-Flowers, have capitalized on this trend by enhancing their online presence and mobile applications, making the process of ordering flowers more intuitive and user-friendly.

In response to the growing demand for personalized experiences, flower delivery services have embraced advanced technology to offer tailored solutions. Data analytics and artificial intelligence (AI) are now integral to many flower delivery platforms, enabling them to provide personalized recommendations and improve customer service. For example, AI-driven algorithms can suggest floral arrangements based on past purchases, user preferences, and special occasions, thereby enhancing the overall customer experience. This personalization not only meets the individual needs of consumers but also helps businesses build stronger customer relationships and drive repeat sales.

Another significant trend in the flower delivery market is the emphasis on sustainability. Consumers are increasingly conscious of environmental issues and are favoring companies that adopt eco-friendly practices. Many flower delivery services have responded by implementing sustainable packaging solutions, sourcing flowers from environmentally responsible growers, and minimizing waste. As per an article in Ecwid in 2024, companies such as Bloom & Wild have made strides in this area by using recyclable materials for their packaging and working with growers who prioritize sustainable farming practices. This shift towards sustainability not only aligns with consumer values but also helps companies differentiate themselves in a competitive market.

The subscription model has also emerged as a major trend in the flower delivery industry. Subscription services offer customers the convenience of regular, scheduled deliveries of flowers, which can range from weekly to monthly intervals. This model provides a steady revenue stream for businesses and fosters customer loyalty by offering a consistent and hassle-free floral experience. For instance, The Bougainvillea and Farmgirl Flowers have successfully implemented subscription services, offering perks such as discounts and exclusive arrangements to attract and retain subscribers. The subscription model caters to consumers who appreciate the convenience of automatic deliveries and the ability to enjoy fresh flowers on a regular basis without the need for repeated orders.

Innovation in the flower delivery sector extends beyond business models to include advancements in product offerings and delivery methods. Many companies are exploring new ways to enhance the freshness and longevity of their floral products. For example, some services now offer preserved or freeze-dried flowers that last significantly longer than traditional blooms, catering to consumers who value durability and longevity in their floral arrangements. In addition, advancements in logistics and delivery technology have improved the efficiency of flower delivery operations. Real-time tracking, optimized delivery routes, and contactless delivery options are now standard features that enhance the customer experience and streamline operations.

The role of social media and influencer marketing has also become increasingly important in promoting flower delivery services. Brands are leveraging platforms such as Instagram and TikTok to showcase their products, engage with consumers, and drive brand awareness. Influencers play a crucial role in shaping consumer perceptions and encouraging purchases by sharing their experiences with floral arrangements and highlighting the unique features of different flower delivery services. This approach helps companies reach a wider audience and build a strong online presence.

Product Insights

The rose flower delivery service accounted for a revenue share of around 16% in 2023. Roses have higher penetration in the flower delivery service market due to their timeless popularity and universal symbolism of love, admiration, and various emotions. Their wide range of colors, each carrying distinct meanings, makes them suitable for numerous occasions, from romantic gestures and anniversaries to celebrations and condolences. The strong cultural and historical significance of roses enhances their appeal, making them a go-to choice for both senders and recipients. In addition, the aesthetic beauty and classic elegance of roses ensure they remain a favored option in floral arrangements, driving consistent demand in the flower delivery market.

The tulip flower delivery service is projected to grow at a CAGR of 7.8% from 2024 to 2030. Tulips are gaining more popularity in the flower delivery service market due to their vibrant colors, variety of shapes, and the symbolism they carry, representing perfect love, elegance, and prosperity. Their seasonal availability adds a unique and fresh appeal, making them a sought-after choice for spring and special occasions. In addition, tulips are versatile and can be used in both casual and formal arrangements, appealing to a wide range of customers. Their affordability compared to other popular flowers such as roses also makes them an attractive option for consumers looking for beautiful, cost-effective floral gifts, contributing to their rising popularity in the market.

Occasion Insights

The flower delivery service for corporate event accounted for a revenue share of around 41% in 2023. The corporate segment has expanded as businesses increasingly use flowers to enhance workplace environments and foster client relationships. This segment's growth is driven by the demand for regular, elegant floral arrangements for office spaces and corporate events. Companies such as The Bougainvillea offer subscription-based services tailored to corporate clients, providing consistent and sophisticated floral displays.

The demand for flower delivery service for wedding is projected to grow at a CAGR of 7.2% from 2024 to 2030. This wedding flower delivery service thrives due to the high demand for bespoke floral designs for weddings. The trend includes personalized and elaborate floral arrangements, often incorporating the bride's preferences and wedding themes. Services such as The Flower Studio specialize in creating custom wedding flowers, offering consultation and design services to match specific themes and venues.

Application Insights

The bouquets accounted for a revenue share of around 40% in 2023. Bouquets can be customized to suit any occasion, from celebrations and congratulations to expressions of sympathy and love, making them a universally appropriate gift. The arrangement of multiple flowers and foliage in a bouquet creates a visually striking and thoughtful presentation, enhancing the recipient's experience. In addition, the ability to personalize bouquets with specific flower choices, colors, and designs allows consumers to tailor gifts to reflect individual tastes and sentiments, further solidifying the popularity of bouquets in the flower delivery market.

The cut flowers segment is projected to grow at a CAGR of 8.3% from 2024 to 2030. The cut flowers segment within the flower delivery services market represents a vibrant and diverse sector characterized by distinct consumer preferences and growth patterns. This segment encompasses a range of offerings, from everyday bouquets to premium arrangements for special occasions, catering to both individual consumers and businesses.

Application Insights

Commercial application accounted for a revenue share of around 66% in 2023. The demand for flower delivery services for commercial applications is driven by the desire to enhance workplace environments, create a welcoming ambiance for clients and customers, and mark corporate events or milestones. Businesses utilize flower arrangements to improve the aesthetics of office spaces, receptions, and meeting rooms, contributing to a positive and professional image. Regular floral deliveries can boost employee morale, increase productivity, and convey a company’s attention to detail and commitment to a pleasant work environment.

The demand for flower delivery service for household application is estimated is projected to grow at a CAGR of 7.4% from 2024 to 2030. The household segment encompasses regular floral deliveries for home use, including seasonal and occasion-based arrangements. Trends include subscription services and personalized delivery options that cater to homeowners looking to maintain a fresh and vibrant living space. Companies such as Bloom & Wild offer flexible subscription models tailored to household needs, likely favoring the growth of the market.

Regional Insights

The flower delivery service market in North America accounted for revenue share of around 26% of the global revenue in 2023. In North America, the flower delivery market is characterized by a high demand for convenience and premium service options. The region's market is driven by the strong e-commerce infrastructure and consumer preference for personalized and high-quality floral arrangements.

U.S. Flower Delivery Service Market Trends

The flower delivery service market in the U.S. is expected to grow at a CAGR of 6.5% from 2024 to 2030. The U.S. flower delivery market is robust, with significant growth in online orders and same-day delivery services. The trend towards subscription models and eco-friendly practices is prominent, with companies such as Bloom & Wild and The Bougainvillea leading the charge in offering tailored and sustainable floral solutions.

Asia Pacific Flower Delivery Service Market Trends

Asia Pacific flower delivery service market accounted for revenue share of around 21% from 2024 to 2030. In Asia Pacific, the flower delivery market is growing rapidly due to increasing urbanization and rising disposable incomes. Countries such as China and India are seeing a surge in demand for both traditional and modern floral arrangements. Regional players such as Flower Delivery Singapore and Bloom & Grow are expanding their services to meet the diverse preferences of consumers in this dynamic market.

Europe Flower Delivery Service Market Trends

The flower delivery service market in Europe is projected to grow at a CAGR of 5.7% from 2024 to 2030. Europe's flower delivery market is influenced by a strong emphasis on artisanal and sustainable practices. There is a growing trend towards bespoke and locally sourced floral arrangements, with companies like Bloom & Wild and Interflora leading the market. The focus on sustainability and high-quality service is driving growth across various European countries.

Key Flower Delivery Service Company Insights

The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets.

Recent Developments

• In May 2023, From You Flowers, LLC (FYF), a leading U.S. floral e-commerce company, and FTD, LLC, a historic innovator in the floral industry, have completed their merger. This strategic consolidation creates a new global platform in the floral and gifting sector. The merger aims to enhance the consumer experience by offering a broader selection of products and services. Additionally, FTD member florists are expected to benefit from increased business opportunities, improved support, and nearly double the volume of orders within their network.

• In April, 2024, Walmart GoLocal offers route optimization and batched delivery capabilities, allowing 1-800-Flowers to process orders with greater efficiency and lower costs. This service also accelerates order handling. Furthermore, 1-800-Flowers leverages features like proof of delivery to improve service reliability and customer satisfaction. The platform provides customers with real-time order tracking from initiation to delivery, which helps decrease order cancellations and complaints. As a white-label service, Walmart GoLocal allows 1-800-Flowers to maintain complete control over the customer experience.

Flower Delivery Service Market Report Scope 

Global Flower Delivery Service Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the flower delivery service market on the basis of product, occasion, type, application, and region.

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Rose

  • Tulip

  • Orchid

  • Lily

  • Gerbera

  • Sunflower

  • Carnations

  • Others

• Occasion Outlook (Revenue, USD Billion, 2018 - 2030)

  • Corporate Event

  • Wedding

  • Personal & Gifting

  • Sympathy

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Bouquets

  • Flower for Vases

  • Cut Flowers

  • Plants

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Commercial

  • Household

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa