Flexible Garden Hoses Market Size, Share & Trends Analysis Report By Product (Conventional, Soaker, Sprinkler, Expandable), By Performance, By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

Report Overview 

The global flexible garden hoses market size was valued at USD 1.0 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.3% from 2020 to 2027. Increasing consumers’ inclination towards gardening activities, especially amid the Covid-19 crisis, is driving demand for gardening supplies, including flexible garden hose. A flexible garden hose is known to save the work of carrying heavy watering cans from water connection to the garden. With a flexible garden hose, watering garden and lawn can be a seamless operation. The garden hose can also be used for cleaning garden tools, garden furniture, bicycle, and sports and play equipment quickly and easily. NSF and FDA approved flexible garden hose are safe for pets’ drinking water and can be used to fill kid’s water pool. Hoses are made from several materials, from inexpensive vinyl to tough rubber, to proprietary blends developed for specific purposes, such as resistance to kinks, lower weight, or durability.

The flexible garden hoses manufactured from the vinyl hose is the least expensive and suitable option for budget-constraint consumers. Although it is a lightweight option, it is the least sturdy and more prone to kinking, splitting, and cracking than other materials and can also degrade quickly. Thus, many manufacturers considered rubber for the manufacturing of flexible garden hoses as rubber hoses are strong as well as long-lasting. This material also offers the added benefits of being less likely to kink, being able to carry hot water, and resisting cracking and ozone deterioration. For heavy-duty use, rubber is the prime choice, however, its bulky nature and high price tag are amongst the major concerns.

Many national and international organizations are encouraging people to enjoy and engage in gardening activities and completing their home improvement projects amid the coronavirus outbreak. As most health organizations call for individuals to self-isolate, there are still activities people can enjoy without being cooped up in their homes. For instance, in March 2020, the national garden bureau shared ways gardeners can carry on through covid-19. Planting a veggie garden, redesigning the plantings in the front of the house, plantation of an herb garden, create a new indoor display of plants, buying curbside from local IGCs, and taking a walk in nature are among the activities gardeners can enjoy while self-isolating.

Despite the positive outlook, most of the garden hose kink, which leads to leakage or crack of garden hose. It is expected to pose a challenge for the adoption of flexible garden hoses in the coming years. However, new materials and technology have even made it possible to create virtually kink-free garden hoses, while they are still lighter and easier to maneuver than those old, heavy rubber versions of old. For instance, the Flexilla garden hose is known for its kink-free claims. It is made of a proprietary, flexible hybrid polymer, which is engineered to eliminate kinks when filled with water. This is likely to create a positive outlook for the flexible garden hose market over the forecast period.

Performance Insights

In terms of revenue, medium-duty hoses dominated the market with a share of 45.3% in 2019. The growth of this segment is attributed to its flexibility, which is specially designed for gardening and lawn care. They are made for use throughout the year with a tough, weather-resistant vinyl cover, which provides flexibility, even in cold weather. In addition, their solid crush resistant couplings ensure reliability and longer life. These factors are likely to fuel segment growth in the coming years.

The light-duty hoses are projected to expand at a notable CAGR over the forecast period. These hoses are ideal for everyday use for gardening and lawn care and their lightweight is ideal for people who might have difficulty handling and maneuvering heavier hoses. In addition, these hoses offer easy-to-connect couplings, which make it simple to securely connect and remove from any outdoor faucet or spigot. These factors are foreseen to drive the demand for light-duty hoses in the coming years. The heavy and super heavy-duty hoses are foreseen to witness significant traction in the coming years on account of their lasting quality and proven performance.

Distribution Channel Insights

In terms of value, the offline distribution channel segment dominated the market with a share of 78.5% in 2019. The availability of several flexible garden hose brands under one roof, which helps consumers in easy comparison of price and features, coupled with assistance by skilled staff with the knowledge of products, is foreseen to fuel the growth of offline distribution channel over the forecast period. Some of the popular offline retailers of flexible garden hose are Ace Hardware, A.M. Leonard, Target, and Walmart.

The online segment is foreseen to expand at the highest CAGR of 5.4% over the forecast period. The growth of this segment is attributed to growing consumers’ inclination towards online shopping as it offers convenience right from product selection to delivery. Besides, digitization, increasing internet penetration, and value-added services, such as heavy discounts, next day delivery, and convenient return policies, provided by online retailers are expected to propel the segment growth in the coming years. Some of the notable online retailers of flexible garden hose are Amazon, The Home Depot, Lowe’s, and Made in America Store.

Product Insights

In terms of revenue, conventional hoses dominated the market with a share of 62.7% in 2019. This product segment is projected to expand at a notable CAGR over the forecast period. The growth of this segment is attributed to its rising adoption in most of the households as a necessary item required for gardening and other maintenance activities.

Soaker hoses are projected to expand at the highest CAGR of 6.1% from 2020 to 2027. The adoption of soaker hoses is increasing as they use up to 70% less water than the sprinkler. Moreover, none of the water is wasted since it is directed right into the soil near the roots where it’s needed. These hoses are ideal for use in planters or vegetable gardens, where things are planted in rows. They are also a good choice for plants that prefer deep watering to sprinkle. These factors are expected to fuel the segment growth over the forecast period.

Expandable hoses accounted for a considerable share in 2019 and are foreseen to expand at a noteworthy CAGR over the forecast period. These hoses are known to expand up to three times their length when filled with water. Besides, they are very lightweight and usually come in bright colors and are likely to witness significant traction in the coming years.

Regional Insights

Europe dominated the global market by accounting for a 34.8% share in 2019. In Europe, the majority of households have access to a private garden or private communal garden, which is foreseen to generate significant demand for gardening supplies, such as flexible garden hose, over the forecast period. In Europe, Germany and the U.K. are the significant shareholders in the market and are foreseen to expand at a noteworthy CAGR over the forecast period.

North America is foreseen to follow Europe in terms of share and is projected to expand at a CAGR of 3.9% from 2020 to 2027. An increasing number of families involved in gardening activities is likely to create a significant demand for flexible garden hoses in the coming years. In North America, the United States is foreseen to remain at the forefront and projected to expand at a notable CAGR over the forecast period. In 2017, according to the National Gardening Association (NGA), around 35% of households in the U.S. grew food either at home or in a community garden. This means that 2 million more families in the country are involved in gardening up by 200% from 2008.

Key Companies & Market Share Insights

The market is characterized by the presence of various established players. The leading players have a wide product portfolio and good distribution networks to reach out to a wide target audience. The impact of these players on the market is quite high as some of them have a global presence. In addition, the global market comprises midsize and small size players, which mostly serve regional customers and can be characterized by the selected portfolio of flexible garden hose. Most of the players operating in the market are focusing on innovative products and related accessory launches to gain a competitive edge over other manufacturers and boost revenue growth. For instance, in July 2019, Garden Glory launched unique garden hoses, nozzles, and mounts. These are high-quality, durable, comfortable to use, weather-resistant, and free of toxins and are available with plenty of colors and all sorts of unique designs. Some of the prominent players in the flexible garden hoses market include:

• Craftsman

• Legacy Manufacturing Co.

• Water Right Inc.

• Melnor

• Gilmour 

• Teknor Apex Company

• Briggs & Stratton

• Terraflex 

• Swan Products, LLC 

• Flexon Industries

Flexible Garden Hoses Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global flexible garden hoses market report on the basis of product, performance, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Conventional Hoses

  • Soaker Hoses

  • Sprinkler Hoses

  • Expandable Hoses

  • Others

• Performance Outlook (Revenue, USD Million, 2016 - 2027)

  • Light Duty Hoses

  • Medium Duty Hoses

  • Heavy & Super Heavy-duty Hoses

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa