The global fish hunting equipment market size was valued at USD 17.83 billion in 2024 and is expected to grow at a CAGR of 6.1% from 2025 to 2030. Increasing interest in recreational fishing is a significant driver, as more people are engaging in this hobby for relaxation and sport. Technological advancements in fish hunting equipment, such as smart fish finders and GPS-integrated fishing rods, are making the activity more accessible and enjoyable for both amateur and professional anglers. The rise in tourism activities, particularly in regions with rich aquatic biodiversity, is also boosting the demand for fish hunting equipment.
The growing awareness of sustainable fishing practices and the availability of eco-friendly fishing gear are attracting environmentally conscious consumers. Expanding e-commerce platforms has made it easier for consumers to purchase a wide range of fish-hunting equipment, further supporting market growth. In addition, the rising popularity of fish hunting as an outdoor activity and the growing trend of travel and experiencing fishing for fun activities are supporting market growth.
Fishing reels dominated the market with a revenue share of 28.4% in 2024. Fishing reels are essential components of fishing gear, providing the necessary functionality to efficiently cast and retrieve fishing lines. The increasing popularity of recreational and sport fishing has led to higher demand for high-quality and advanced fishing reels. Technological innovations, such as the development of lightweight and durable materials, smoother drag systems, and digital enhancements, have made fishing reels more efficient and user-friendly. Additionally, the growing trend of competitive fishing tournaments and the desire for better performance equipment among anglers further boost the market for fishing reels. The availability of a wide range of reels catering to different fishing techniques and environments, from freshwater to saltwater fishing, also contributes to their substantial revenue share.
Baits & lures are expected to grow at the fastest CAGR of 6.7% over the forecast period. The increasing popularity of recreational fishing and sport fishing activities has led to a higher demand for a variety of baits and lures, which are essential for attracting and catching different types of fish. Technological advancements in the design and materials of baits and lures, such as realistic appearances and enhanced durability, are making them more effective and appealing to anglers. Additionally, the rise in competitive fishing tournaments and the desire for specialized fishing gear among enthusiasts are boosting the market.
The offline channel dominated the market with the largest revenue share in 2024. The segment growth is attributed to consumers preferring to purchase fish hunting equipment from physical stores because they can physically inspect and test the products before buying, ensuring they meet their specific needs and preferences. The tactile experience and the ability to receive immediate assistance and advice from knowledgeable staff are significant advantages of offline shopping. Additionally, local bait and tackle shops, sporting goods stores, and outdoor retailers often provide a sense of community and personalized service that online channels cannot replicate. The presence of large specialty stores and retail chains with extensive product ranges also contributes to the attractiveness of offline channels. Furthermore, in-store promotions, events, and workshops attract novice and experienced anglers, boosting foot traffic and sales.
The online channel is expected to grow at the fastest CAGR over the forecast period. The convenience and accessibility of online shopping allow consumers to browse and purchase a wide range of fish-hunting equipment from the comfort of their homes, saving time and effort. E-commerce platforms offer detailed product descriptions, customer reviews, and ratings, helping consumers make informed decisions. The availability of exclusive online discounts, promotions, and subscription services further incentivize online purchases. The rise of digital marketing and social media advertising effectively reaches a broader audience, boosting online sales. Additionally, the increasing use of mobile devices and the growth of internet penetration are making online shopping more accessible to a wider demographic.
North America fish hunting equipment market dominated the global market with the largest revenue share of 59.8% in 2024. The region boasts a rich culture of recreational fishing, supported by numerous lakes, rivers, and coastal areas that provide abundant fishing opportunities. The popularity of sport fishing tournaments and events in North America further boosts the demand for high-quality fish-hunting equipment. Additionally, the presence of well-established manufacturers and retailers, both physical and online, ensures wide availability and access to a diverse range of fishing gear. The region's high disposable income levels and the willingness of consumers to invest in advanced and specialized fishing equipment also contribute to the market dominance. Furthermore, technological innovations and the development of eco-friendly fishing gear are attracting environmentally conscious anglers.
The U.S. fish hunting equipment market is expected to grow significantly over the forecast period. The market is driven by a strong culture of recreational fishing, supported by numerous lakes, rivers, and coastal areas. Fishing reels are the largest revenue-generating product, while baits and lures are the fastest-growing segment. The increasing participation of younger anglers and the rising number of female anglers are also contributing to market growth. Technological advancements, such as smart fish finders and GPS-integrated rods, make fishing more efficient and appealing. The expansion of e-commerce and the influence of digital marketing further boost the market by making it easier for consumers to access a wide range of fishing equipment.
Asia Pacific fish hunting equipment industry held a considerable share in 2024. The region's growth is attributed to the growing interest in recreational fishing, supported by the region's rich biodiversity and diverse aquatic environments. The increasing popularity of fishing as a leisure activity, particularly in countries such as Japan, China, and Australia, fuels the demand for fishing gear. Rising disposable incomes and urbanization contribute to the growth of the market, as more consumers invest in quality fishing equipment. Technological innovations in fishing gear, such as smart rods and advanced fish finders, make the activity more accessible and enjoyable. The expanding tourism industry, with a focus on fishing destinations, further boosts the demand for fishing equipment. Additionally, the region's strong cultural ties to fishing and the promotion of sustainable fishing practices drive the market towards eco-friendly and innovative products. The growth of e-commerce platforms makes it easier for consumers to purchase a wide range of fishing gear, further supporting market expansion.
Europe's fish hunting equipment market is expected to grow at the fastest CAGR of 6.6% over the forecast period. The region's diverse aquatic environments, including lakes, rivers, and coastal areas, offer abundant fishing opportunities. The growing popularity of angling as a leisure activity and the emphasis on outdoor recreation drive the demand for fishing gear. European consumers are increasingly seeking high-performance and technologically advanced equipment, such as smart fish finders and eco-friendly lures. The presence of well-established brands and the expansion of online retail channels enhance the accessibility of fishing equipment for European consumers.
Some key companies in the fish hunting equipment market include The Orvis Company, Inc., Van Staal, GLOBERIDE, Inc., FEVER. SENSAS, Maver UK Ltd., and others.
The Orvis Company, Inc. is renowned for its high-quality fishing gear, particularly fly-fishing equipment. Founded in 1856, Orvis offers a wide range of products, including fly rods, reels, lines, waders, and accessories. It also provides hunting gear, clothing, and dog products. Orvis is committed to sustainability and conservation, donating 5% of its pre-tax profits annually to protect nature. Their products are designed to enhance the outdoor experience, combining tradition with modern technology.
Van Staal known for its durable and high-performance saltwater fishing gear. Established in the early 1990s, Van Staal specializes in spinning reels, rods, and pliers designed to withstand harsh saltwater conditions. Their flagship products include the VSX2 Bail-less Spinning Reel and the VR Bailed Spinning Reel, both praised for their strength and innovative construction. Van Staal's gear is built for serious anglers who demand reliability and performance in challenging environments.
The following are the leading companies in the fish hunting equipment market. These companies collectively hold the largest market share and dictate industry trends.
View a comprehensive list of companies in the Fish Hunting Equipment Market
Report Attribute |
Details |
Market size value in 2025 |
USD 18.69 billion |
Revenue forecast in 2030 |
USD 25.07 billion |
Growth rate |
CAGR of 6.1% from 2025 to 2030 |
Base year for estimation |
2024 |
Historical data |
2018 - 2023 |
Forecast period |
2025 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, distribution channel, region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, MEA |
Country scope |
U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, Australia, South Korea, Brazil, South Africa |
Key companies profiled |
The Orvis Company, Inc.; Van Staal; GLOBERIDE, Inc. FEVER. SENSAS; Maver UK Ltd.; PRADCO Outdoor Brands; Eagle Claw; Costa Del Mar, Inc.; Pure Fishing, Inc.; Newell Brands |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global fish hunting equipment market report based on product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2018 - 2030)
Fishing Rods
Fishing Reels
Baits & Lures
Others
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
South Africa
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