Europe Anime Market Size, Share & Trends Analysis Report By Type (T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment), By Genre, By Country, And Segment Forecasts, 2024 - 2030

Europe Anime Market Size & Trends

The Europe anime market size was estimated at USD 4.32 billion in 2023 and is expected to grow at a CAGR of 11.1% from 2024 to 2030. Increased accessibility through legal streaming platforms has made a diverse range of anime readily available to European audiences, allowing them to explore a variety of genres and titles. The cultural influence of anime has expanded through events such as anime conventions, promoting a sense of community among fans. The popularity of anime merchandise, such as figures, clothing, and accessories, further contributes to the market's overall growth, reflecting fans' strong connection to their favorite series and characters.

Many anime series are gaining popularity in Europe region. For instance, "Attack on Titan" (Shingeki no Kyojin) has been widely popular in Europe. The well-animated action and the availability of the series on various streaming platforms have contributed to its widespread popularity, thus driving the growth of the anime market in the region.

The COVID-19 pandemic positively affected the anime market in Europe. With lockdowns and social distancing measures in place, many people turned to entertainment options to kill time, leading to a surge in online streaming platforms. With this increased demand for content, anime gained popularity among viewers seeking new and engaging entertainment with its diverse genres during the pandemic. Moreover, the rise in remote work and increased time spent at home also contributed to the growth of the anime market.

Anime's popularity in the European market can be attributed to several factors. One key factor driving the market's growth is the globalization of entertainment through various digital platforms and streaming services. As anime is becoming more popular in Europe, many streaming companies in the region are investing in adding anime to their platform, thus fueling the market growth in the region.

Moreover, the popularity of anime conventions in Europe is driving the market's growth. The convention is where fans come together, share their passion, and immerse themselves in all anime-related things. From cosplay competitions to screening rooms showcasing the latest releases, these events offer attendees a rich and diverse experience. For instance, in Finland, Kotae Expo 2024 will be held between June 29-30, 2024, showcasing events focusing on Japanese manga, culture, and anime.

Market Concentration & Characteristics

The Europe anime market growth stage is high, and the pace is accelerating. The anime market in the region is characterized by an active and rapidly evolving landscape driven by diverse genre options, and a supportive platform for watching anime.

The anime market in the region is characterized by a multi-channel distribution landscape. Anime is distributed through various channels, including television broadcasting, streaming platforms, physical media (such as DVDs and Blu-rays), and theatrical releases. This multi-channel approach ensures that anime content reaches a wide audience base across different demographics and consumption preferences.

Type Insights

Based on type, the market is further segmented into T.V., movies, video, internet distribution, merchandising, music, pachinko, and live entertainment. The internet distribution segment accounted for the largest revenue share of 23.9% in 2023 and is expected to continue to dominate the industry over the forecast period. The popularity of the anime market through internet distribution in Europe surged due to the transformative impact of digital platforms. Streaming services made anime accessible to a broad European audience, breaking geographical barriers. It allowed fans to watch the latest episodes simultaneously with their Japanese release, promoting real-time engagement. The increasing need for convenience among audiences also drives the growth of digital platforms in the market.

The merchandising segment is anticipated to grow at a significant CAGR during the forecast period. The emotional connection of the audience with the anime series and characters is driving the growth of the segment in the market. As audiences become fans of the anime, they develop a strong affinity for specific characters and seek out merchandise to express their fandom. One of the companies providing anime merchandise in Europe is Threadheads. It offers a wide range of anime clothing and accessories for fans in the region.

Genre Insights

Based on genre, the market is segmented into action & adventure, sci-fi & fantasy, romance & drama, sports and others. Other segments include horror and thriller genres. The action & adventure segment held the largest revenue share in 2023. The anime's intense action and thrilling storyline fuel the segment's growth. The artistic visuals and innovations showcased in action and adventure anime are crucial in attracting and retaining viewers. Anime series within this genre features stunning animation and intricate fight choreography that attract audiences with creativity.

The sci-fi & fantasy segment is expected to grow at the fastest CAGR during the forecast period. The globalization of anime plays a crucial role in driving the growth of the Sci-fi genre in Europe. With the increasing penetration of streaming platforms and digital distribution channels in the region, European audiences now have greater access to a diverse range of anime series from Japan and worldwide. The accessibility exposed viewers to a broader spectrum of Sci-fi anime, ranging from classic titles to contemporary hits, allowing fans to explore the genre and discover new favorites, thus driving the growth of sci-fi & fantasy segment in the region.

Country Insights

France Anime Market Trends

France dominated the industry with a market share of 20.8% in 2023 and is projected to grow at a significant CAGR during the forecast period. The collaboration between Japanese and French production companies is driving the growth of the anime market in France. Co-productions and partnerships allow for the creation of anime series customized to French audiences, incorporating cultural elements and themes associated with local viewers. These collaborations enhance the visibility of anime in France and contribute to cross-cultural exchange and artistic innovation, enhancing the anime landscape with diverse perspectives and storytelling styles.

Germany Anime Market Trends

The anime market in Germany is expected to witness the fastest CAGR during the forecast period. The widespread availability of anime through various distribution channels such as television networks, streaming platforms, and dedicated anime websites is driving the growth of the anime market in Germany. Accessibility allows fans to explore various genres and styles from the comfort of their homes. In addition, the availability of localized subtitles and dubbed anime versions in German makes anime more accessible to viewers.

Key Companies & Market Share Insights

Some of the key players operating in the Europe anime market includeKAZÉ Anime, Anime Limited, and Dybex.

• KAZÉ Anime is publishing company specializing in anime and manga based in France. Some of the popular anime series published by KAZÉ include Record of Lodoss War, Shinobi, and Kaze no Stigma.

• Dybex is a distributor of anime based in Lancashire, Europe.  Some of the popular anime series published by Dybex include Serial Experiments Lain, Inuyashiki Last Hero, and Made in Abyss.

Recent Developments

• In June 2023, Piece of Magic Entertainment, a Europe-based distribution company, launched a subsidiary, POM Anime, at the Annecy International Animation Film Festival. It also acquired the rights to the Japanese sensation “The First Slam Dunk” in 35 regions. It was also released theatrically across Greece, Scandinavia, Poland, and Central Europe.

• In July 2021, Manga Productions, a subsidiary of the Misk Foundation, signed a cooperation agreement with Koch Media to distribute the movie 'The Journey' in six European countries, including Germany, Switzerland, Austria, Alto Adige, Luxembourg, and , Liechtenstein. The partnership allows viewers to learn about the culture of the Arabian Peninsula and its rich and inspiring stories.

Europe Anime Market Report Scope

Europe Anime Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe anime marketreport based on type, genre, and country:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • T.V.

  • Movie

  • Video

  • Internet Distribution

  • Merchandising

  • Music

  • Pachinko

  • Live Entertainment

• Genre Outlook (Revenue, USD Million, 2018 - 2030)

  • Action & Adventure

  • Sci-Fi & Fantasy

  • Romance & Drama

  • Sports

  • Other

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Poland

    • Hungary

    • Austria

    • Russia

    • Netherlands

    • Finland

    • Sweden

    • Czech Republic