Electric Grill Market Size, Share & Trends Analysis Report By Product (Electric Smokers, Electric Gridles), By End Use, By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Electric Grill Market Size & Trends

The electric grill market size was valued at USD 4.63 billion in 2023 and is projected to grow at a CAGR of 7.1% from 2024 to 2030. The rising trend of cookouts among the younger population has been driving product sales. Inclination towards at-home cooking as an option for the fulfillment of leisure and hobby is anticipated to further fuel the growth.

The adoption of electric grills witnessed a surge on account of the rising preference of consumers for grilling meals at home. It is more feasible as it does not incur the need of checking temperature, add charcoal, and dealing with smoke. Moreover, the advantage of convenience and indoor utility of these products have an upper stake in the market. Electric grills rely on electricity as a source of fuel for heating surface and grill plate which provides an added advantage of the restriction of charcoal and gas grills with respect to apartment barbecuing. Thus, indoor usage beyond smoke will promote product demand.

Moreover, the changing lifestyle of consumers and the adoption of premium products with increased technological advancements are stressing features such as compact and convenient products. Electric grills are portable, easy to carry products, and incur no installation cost. The working-class professionals also stress on availability of features such as durability and compact size infused with the latest technologies.

Product Insights

The electric smokers segment dominated the market and accounted for a market revenue share of 61.0% in 2023. Smokers are basic barrel-style drum and vertical box which are designed to cook meat in a slow process. The product allows the smoke of burning wood such as pecan, hickory, or mesquite logs to enhance the flavor and cooking of the food. These smoker product forms are often made available in the smaller form for outdoor cooking or a refrigerator style to cook pounds of meat at the same time. The product witness’s growth in sales for the outdoor application of cooking owing to added benefits such as user-friendliness, low maintenance, and easy replacement.

The electric gridles segment is expected to register the fastest CAGR of 7.4% during the forecast period. The high consumption of breakfast foods such as French toast, bacon, hotcakes, and others is rising, leading to the growth in electric gridles market. Griddles offers more cooking across a larger surface area.

The griddles constitute a smooth and continuous surface which makes it an ideal product for cooking pancakes, flatbread, or easy cooking dishes. The rising preference for vegan food also contributes to the growth of electric griddles as vegetarian cooking solves the issue of grease draining. However, the consumers opt for grills as they comprise open slats to drain the grease encounter the problem of draining grease, particularly from non-vegetarian food. It also creates telltale grill lines, which adds to the beauty of the food.

End Use Insights

The commercial segment dominated the market in 2023. This is owing to the increasing demand for these products in restaurants, hotels, and events. Grilled food is often considered to be healthy as it is cooked in a natural way with minimal use of spices and other flavors. Large scale companies are launching products for commercial use in the market incorporating the latest technology and innovation. Electric grills do not emit smoke or fumes, leading to a cleaner and safer cooking atmosphere. The lack of exposed flames reduces the chances of incidents and harm to property. They offer the versatility of being used in outdoor and indoor environments. There are specific models developed for use in compact commercial kitchens, optimizing space utilization, leading to its rise in market.

The residential segment is expected to register the fastest CAGR of 7.3% during the forecast period. The rise in apartments and condominium residents has restricted outdoor grilling choices, propelling the growth in electric grills market. Consumers are preferring appliances that save time, and electric grills offerconvenient setup, cleaning, and use. It provides a healthier way of cooking, when compared to gas or charcoal grills.Many consumers are millennials who are more prone to backyard cooking. Moreover, this generation is more inclined to experiment in food and cooking owing to the influence of TV cook programs.

Distribution Channel Insights

The offline segment accounted for the largest market revenue share in 2023. The physical stores provide chances for customers to try out electric grills, helping them to evaluate their cooking abilities and longevity in person. Customers can inspect the product thoroughly and obtain a clearer understanding of the advantages and characteristics of it.

The online segment is expected to register the fastest CAGR during the forecast period. The emergence of e-commerce platform is fueling the segment growth. The rising popularity of online shopping has encouraged customers to shop for smart cooking appliances such as electric grills. The online segment provides convenience through a variety of products, price comparisons, and delivery at the doorstep. The feedback and reviews facility enables customers to investigate product and make well-informed choices before buying.

Regional Insights

North America electric grill market held a share of 34.5% in 2023. The growth is attributed to high penetration of at-home cooking and backyard cooking trend as well. The shifting trend towards barbecuing has become an integral part of the consumer lifestyle in the region in combination with a passion for taste and flavor in foods. According to the Hearth, Patio, and Barbecue Association (HPBA), 70% of all households in the U.S. own at least a grill or smoker which resulted in rising traction for the products.

U.S. Electric Grill Market Trends

The U.S. dominated the North America electric grill market in 2023. The busy lifestyles of citizens, they prefer time-saving cooking appliances such as electric grills that offer easy setup and operation. The grills ensure to safeguard environment, by producing no smoke or harmful fumes. This makes electric grills the most suitable appliance for enclosed or indoor spaces.

Europe Electric Grill Market Trends

The Europe electric grill market was identified as a lucrative region in 2023. The growing population in apartments and condos residency has restricted outdoor grilling opportunities, leading to electric grills becoming a practical substitute. The growing urbanization in the region with the increasing need for home cooking and grilling is fueling the electric grills market. The rising trend of hosting barbecue parties and cookouts is propelling the market growth. The UK electric grill market is expected to grow rapidly in the coming years. The increasing emergence of urban population is driving the demand for electric grills market.

Asia Pacific Electric Grill Market Trends

Asia Pacific electric grill market is anticipated to witness significant growth during the forecast period. The increasing disposable income in the region is inclining consumer’s behavior to buy automated premium cooking devices, propelling the market growth. The region experienced an increase in popularity due to rising consumption of street food and investments in barbecue products in important markets such as India and China. The increasing demand for foods other than burgers and hot dogs, along with the popularity of such as French toast on grills, is driving market growth. 

The China electric grill market held a substantial market share in 2023. The development of new products with advanced technology enhances customer’s experiences. The heavy investment by manufacturers is encouraging the expansion of the electric grill market.

Key Electric Grill Company Insights

Some of the key companies in the electric grill market Weber, The Middleby Corporation, ROLLER GRILL, Holland Grill, and others. The key players emphasize the importance of product innovation due to new product development that led to an increased market share globally. The interest of consumers remains high due to the growing demand for healthy food in most regions, driven by the launch of new products.

• ROLLER GRILL is a prominent organization for professional cooking & refrigeration devices and home range equipment including oven, fryers, and plancha grill collection.

Recent Developments

• In June 2024, Kenyon announced the launch of The Signature Grill. It is its newest grill which offers personalized grilling to match one’s unique signature style. It is a built-in grill for both outdoor and indoor use.

• In February 2024, Current Backyard launched Current Model G Electric Griddle and Current Model G Dual-Zone Electric Grill. It’s a solution to consumers looking for electric grilling experience outdoors with smart home connectivity.

Electric Grill Market Report Scope

Global Electric Grill Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric grill market mixes market report based on product, end use, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Electric Smokers

  • Electric Gridles

• End Use Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • UAE