Elastomer Gel In Personal Care Market Size, Share & Trends Report By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global elastomer gel in personal care market size was valued at USD 160.5 million in 2024 and is anticipated to grow at a CAGR of 4.1% from 2025 to 2030. Increasing awareness of elastomer gel has increased demand, establishing unique properties and adaptability. Consumers are seeking products that offer lavish experiences and effective performance, which has led manufacturers to include the products in their offerings. Elastomer gels are widely used in cosmetics, hair, skincare, and deodorant. It is safe for most people as it plays a role in moisturizing, hydrating, and providing water resistance. The versatility and benefits of the elastomer gel in personal care are likely to grow considerably in the market.

The integration of elastomer gel in personal care has been emerging in various sectors to improve productivity and efficiency in market growth. It is speculated that consumers aspire to healthy and youthful skin that provides basic benefits and positively impacts climate change and sustainability. Challenges remain with meeting consumer demand for higher efficacy of natural products. This includes incorporating formulations such as limited choices, affordability, and inconsistency in quality by formulators in choosing natural ingredients. However, beauty care brands greatly impact recycling, reducing carbon emissions, water and energy consumption, and minimizing waste.

Consumer preferences have been linked to the demand for clean and natural innovative products. For instance, ELKEM has introduced elastomer gels and powders under the PURESIL brand to help formulators overcome challenges in producing natural and green products. The features of the PURESIL ORG series include an eco-friendly elastomer gel with a high natural index and beauty efficacy. In contrast, the PURESIL EP series features versatile products such as creams, lotions, powder compacts, and mascaras that contain sebum absorption with hydration.

Government regulations such as the FDA and the European Commission have set guidelines to govern the use of cosmetic ingredients, requiring manufacturers to conduct safety protocols and accurate labeling. In addition, GMP enhances the importance of production processes and ingredient sourcing. As consumers become more aware of these regulations and quality standards, the brands look forward to building trust and credibility, driving the growth of elastomer gels in personal care formulations.

Regional Insights

North America Elastomer Gel In Personal Care Market Trends

North America held a significant share in the global elastomer gel in the personal care market in 2024, attributed to the ongoing R&D in the region. The demand for formulations that offer texture and performance has made brands prioritize product efficacy and sensory experience. In addition, consumers seek more sustainable products, further boosting the appeal of elastomer products derived from natural sources. Moreover, the regulatory frameworks ensure product safety and quality, encouraging consumers to utilize elastomer gels in brands.

U.S. Elastomer Gel In Personal Care Market Trends

The elastomer gel market in the U.S. dominated North America, with the largest revenue share in 2024, attributed to its confluence of consumer trends and industry dynamics. The rise of clean beauty products amplifies this trend as consumers seek sustainable and eco-friendly products. In addition, the U.S. manages a strong network of manufacturers, fostering new formulations and rapid development. Therefore, these combinations of factors position the U.S. as the thriving market for elastomer gel in personal care.

Europe Elastomer Gel In Personal Care Market Trends

The growth of the Europe elastomer gel in the personal care market is attributed to its extensive distribution channel and regulatory trends. The region’s strict regulations have been formulated to improve the quality standards and promote products exempt from toxic materials. In distribution channels, online platforms have become the preferred position among younger consumers. In addition, brands are establishing DTC channels, allowing them to engage directly with the customers and tailor their offerings. Furthermore, this multifaceted approach helps brands grow in the market relating to elastomer gel in personal care.

Asia Pacific Elastomer Gel In Personal Care Market Trends

Asia Pacific dominated the global elastomer gel in the personal care market with a revenue share of 36.3% in 2024, attributed to rapidly changing consumer preferences and increasing disposable incomes. The growing trend towards premium products in China and Japan fuels interest in high-quality ingredients. The region’s beauty industry is mainly supported through constant research and development and a strong manufacturing base. Therefore, Asia Pacific is a significant market for elastomer gel in personal care.

Japan Elastomer Gel In Personal Care Market Trends

Japan elastomer gel in the personal care market dominated the global market and accounted for the largest revenue in 2024. The products contain smooth, lightweight consistency and can provide a non-greasy, velvety finish, aligning perfectly with these preferences. These gels are particularly attractive in Japan, with a strong emphasis on achieving natural skin, making them ideal for facial and body care products. In addition, the growing popularity of multifunctional beauty products that offer multiple benefits such as hydration, anti-aging, and sun protection has boosted the demand for elastomer gel formulations, which can be used in a wide range of cosmetics, from moisturizers to sunscreens and primers.

China Elastomer Gel In Personal Care Market Trends

China elastomer gel in the personal care market is expected to register a significant growth rate over the forecast period, attributing to rapidly changing consumer preferences and increasing disposable incomes. The growing trend towards premium products in China fuels interest in high-quality ingredients. The region’s beauty industry is mainly supported through constant research and development and a strong manufacturing base. Therefore, China is a significant market for elastomer gel in personal care.

Key Elastomer Gel In Personal Care Company Insights

The global elastomer gel in the personal care market is driven by several key companies, including Shin-Etsu Chemical Co., Ltd., Wacker Chemie AG, CHT Group, Dow, HRS Co., Ltd., and Momentive Performance Materials Inc.

• Shin-Etsu Chemical Co. Ltd. produces a wide range of silicone-based products. The company offers various formulations designed for skincare, hair care, and cosmetic applications, enhancing overall product performance. It develops innovative elastomer gels that cater to the growing demand for clean beauty products, emphasizing safe and sustainable ingredients.

• Wacker Chemie AG is known for silicone elastomer gel designed for dermatology products such as Belsil EG 3000, Belsil eco EG 3001, and Belsil eco DM 3096. The company is also known for showcasing a sustainable approach to silicone. The products contain organic substances and stabilize the gel’s cross-polymer network to enhance spreadability.

Recent Developments

• In April 2024, Momentive Performance Materials Inc. was acquired by KCC Corporation, a manufacturer of green construction materials. It is speculated that KCC’s 100% ownership control will bring Momentive and broader KCC Corporation. In addition, Momentive has cracked a 75-year record of advancing and engineering silicon-based products.

• In January 2024, Wacker Chemie AG announced launching a formulation for leave-in hair products for the first time. According to silicone experts, conditioners that remain on the hair and are not cleansed off are more sustainable. The formulations displayed at in-cosmetics Global consist of the gum blend BELSIL GB 3010 and the silicone emulsion BELSIL DADM 3240 E. The products are recommended to have notable care properties in which water and energy consumption can be significantly reduced.

Elastomer Gel In Personal Care Market Report Scope

Global Elastomer Gel In Personal Care Market Report Segmentation

This report forecasts revenue & volume growth of the elastomer gel in the personal care market and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global elastomer gel in personal care market report based on region:

• Regional Outlook (Revenue, USD Million; Volume, Tons, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia