Digital Newspapers & Magazines Market Size, Share & Trends Analysis Report By Type (e-Newspapers, e-Magazines, Digital Newspaper Advertising, Digital Magazine Advertising), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global digital newspapers & magazines market size was valued at USD 34.24 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2022 to 2028. The increasing popularity of digital media such as digital publishing across the globe and rising consumers' inclination towards affordable substitute media like online newspapers and magazines are driving the market growth.

Furthermore, the growing subscriptions of digital newspapers and magazines are expected to propel market growth during the forecast period. For instance, The New York Times has reported that nearly 39 percent of subscribers have subscribed to the digital newspaper. Additionally, digital newspapers and magazine advertising is gaining popularity in the advertising world as it creates brand awareness and also compliments the brand’s advertising campaigns on other channels, which is estimated to boost market growth during the forecast period.

Digital newspapers and magazines are less expensive, sustainable, and have a wider reach and delivery across the globe; thereby, their demand is accelerating globally. Nowadays, digital magazines are published by search engines, which is also propelling market growth. In addition to this, Yahoo has intimated that digital magazines will be an integral part of their sales strategy, this has resulted in increased sales of digital magazines and is estimated to continue in the upcoming years. Moreover, the increasing popularity of digital platforms and rising adoption of smart devices is projected to escalate the market growth during the forecast period. Additionally, the rising penetration rate of the internet and the increasing number of smartphone users are boosting the market growth.

Moreover, digital newspapers and magazines are increasingly capturing the attention of the media industry due to their ability to attract readers through interactive content, this may further accelerate the market growth. In addition to that, an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR) in digital media platforms is expected to propel the market growth during the forecast period. The growing youth population in emerging countries such as India and China, due to the higher acceptability of online channels like digital media as compared to offline channels, is boosting the market growth in these regions. However, strict government rules and regulations regarding the distribution of authentic content, and piracy are the major factors restraining the market growth.

The COVID-19 pandemic has slightly affected the digital newspapers & magazines business. In response to the pandemic, governments around the world implemented several measures to try to contain the virus, such as quarantines, shutdowns, travel bans and restrictions, lockdown, and work-from-home orders. This resulted in a rise in the number of subscribers of digital newspapers and magazines. However, the pandemic and subsequent slow economy impacted several core print newspapers and magazine advertisers such as promoting community events, retail, and movies. These categories cut back on their marketing budgets, accelerating declines in advertising revenue. Furthermore, rising investment in digital newspapers & magazines in emerging economies has been projected to drive market growth during the forecast period.

Type Insights

The digital newspaper advertising segment contributed to the largest market share of over 35% in 2021 and is expected to grow with a CAGR of 4.1% from 2022 to 2028. The rapid increase in digitalization of media, and people shifting from print to digital channels are accelerating the market growth. Moreover, the growing trend of digital newspaper advertising is gaining popularity in the advertising market, as it creates brand awareness among people and also compliments the brand’s advertising campaigns on other channels, which in turn is estimated to boost the market growth. Furthermore, newspaper advertisement is relatively cost-effective and conveys a significant amount of information to customers, thus accelerating the market growth.

The e-Newspapers segment is expected to grow with the fastest CAGR of 5.8% from 2022 to 2028. Digital newspaper circulation is gradually increasing and the growing adoption of digital newspapers by a large population across the globe is accelerating the market growth. For instance, The New York Times has reported that approximately 2.3 million subscribers have subscribed to the digital newspaper in 2020. Moreover, the rising investment by the media companies in digital publishing globally is expected to boost the market growth during the forecast period. The digital newspaper is estimated to continue to be an attractive platform for premium segment readers and image advertisers across the globe.

Regional Insights

North America made the largest contribution to the market of around 45% in 2021 and is expected to witness a CAGR of 3.0% from 2022 to 2028. The increasing popularity and acceptance of digital newspapers & magazine advertising among the various industry verticals is boosting the market growth during the last few years. Moreover, a huge population of subscribers to digital media in the North American region is propelling the market growth. Moreover, the rising penetration rate of the internet and the increasing number of smartphone users are boosting the regional market growth. In addition to this, the young population of this region is adopting digital newspapers and magazine subscription services, thus driving market growth.

Asia Pacific is the fastest-growing market and is expected to witness a CAGR of 6.6% from 2022 to 2028. This can be credited to the increased spending on digital newspapers & magazines in countries such as Japan, China, and India due to the huge consumer base. Moreover, the rising popularity of digital media and the growing rapid adoption of paid subscriptions among users is further accelerating the market growth. Furthermore, the massive penetration of smartphones and affordable internet in countries of Asia is expected to accelerate the market growth during the forecast period. Additionally, the rising urbanization and growing awareness about the branding of a particular product through digital advertising tools is witnessing an upsurge in market growth.

Key Companies & Market Share Insights

Key market players are focusing on acquisitions and launching new functions to meet consumers’ expectations by offering trending digital newspapers & magazine formats. For instance, The New York Times has announced the acquisition of The Athletic, a digital subscription-based sports media business. This acquisition will help The New York Times in a position to be a global leader in sports journalism and offer English speakers around the globe. Moreover, vendors are expanding their reach across the globe with an innovative business model. Some of the key players operating in the global digital newspapers & magazines market include:

• News Corporation

• The New York Times

• Nine Entertainment Co.

• Schibsted Media Group

• Axel Springer SE

• Daily Mail and General Trust

• Gruppo Editoriale L'Espresso

• Johnston Press

• Readly

• Zinio LLC.

• Magzter

Digital Newspapers & Magazines Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. Grand View Research has segmented the global digital newspapers & magazines market report based on type and region:

• Type Outlook (Revenue, USD Million, 2017 - 2028)

  • e-Newspapers

  • e-Magazines

  • Digital Newspaper Advertising

  • Digital Magazine Advertising

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa