Deodorizer Bags Market Size, Share & Trends Analysis Report, By Application (Residential, Commercial, Cars), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global deodorizer bags market size was valued at USD 693.5 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2030. This growth is attributed to increasing environmental awareness, and a shift towards eco-friendly, sustainable living has fueled the demand for natural, odor-eliminating solutions such as bamboo charcoal and activated charcoal deodorizer bags. Heightened concerns about indoor air quality and a preference for cost-effective, long-lasting odor control methods further contribute to expand the market.  

In addition, technological advancements in absorption materials and innovative product designs have also made deodorizer bags more effective and appealing to consumers. As consumers prioritize wellness and cleaner living spaces, deodorizer bags have become popular for odor control in homes, cars, and other settings.

Deodorizer bags are pouches that utilize patented activated charcoal cloth lining to manage strong odors entering the nose, as oxygen increases the charcoal's porosity and aids in eliminating the unpleasant smell. It is also used in different applications such as residential areas, commercial settings, vehicles, etc. In addition, the rise in living standards for both the working and high class is predicted to boost the need for deodorizer bags, leading to numerous opportunities in the market.

Deodorizer Bags are highly sought after as people desire to eliminate unpleasant odors and prevent the spread of bacteria and germs. Producers are also developing deodorizer bags that utilize natural materials such as bamboo charcoal to absorb odors, responding to consumers' growing inclination towards natural and eco-friendly products. The major benefit of deodorizer bags is their long-lasting nature. Several of these items can endure for several months up to one year before requiring replacement or reactivation. Consumers seeking lasting odor control solutions are attracted to the cost-effective features.

Deodorizer bags help decrease the use of disposable air fresheners and chemical-based odor removers, encouraging a more environmentally friendly and long-lasting way of living on a global scale. With the increasing importance of environmental issues, these eco-friendly products are anticipated to improve indoor air quality and decrease waste and pollution significantly. To sum up, deodorizer bags on a global scale are seen as environmentally friendly, durable, and multipurpose options for getting rid of odors, which is why they are a popular option for people and companies looking to maintain cleaner and more pleasant environments.

Application Outlook

The residential segment led the market and accounted for a revenue share of 69.9% in 2023. The increasing consumer awareness of hygiene value and the growing demand for eco-friendly and non-toxic odor-elimination products in homes are key factors driving revenue growth in this market. Households favor deodorizer bags for their affordability and ease of use. The bags can be placed in different house rooms such as closets, bathrooms, kitchens, and bedrooms to eliminate odors from cooking, pets, and other sources.

The car segment is anticipated to grow at the fastest CAGR of 6.9% over the forecast period. Increased desire for scented items in cars, particularly in developed nations such as the U.S. and the UK, has driven the growth of this market segment. Passenger cars played a major role in the worldwide automotive industry, leading to an increased need for deodorizer bags globally. Furthermore, the growing high class and employed individuals has led to a boost in the sales of passenger cars, consequently driving the demand in the worldwide market.

Distribution Channel Outlook

The offline distribution channel dominated the market and accounted for the largest market revenue share of 83.1% in 2023 owing to the retail business growth worldwide. In addition, the segment has seen growth due to the higher availability of air purification products offered by offline stores and various materials such as bamboo, husk, and coconut shells. Availability and product variety, as well as the organized retailing of supermarkets, hypermarkets, and specialty stores, have immensely boosted the demand for the global market.

The online distribution channel is expected to register the fastest CAGR of 6.6% during the forecast period pertaining to the increasing preference for online shopping platforms, such as Walmart, Amazon, and Flipkart, providing customers a diverse selection of products. The main drivers of growth in the segment are increasing demand and easy access, especially among the working-age population who value convenience in their lifestyles. Nonetheless, the online sector's affordability, combined with the growth of both developed and retail online industries, is expected to propel the sector in the upcoming period.

Regional Insights

North America deodorizer bags market dominated the global market with the largest revenue share of 40.0% in 2023. The demand for deodorizer bags is increasing as people become more conscious of cleanliness in homes, workplaces, and vehicles in the area. The introduction of new products, such as environmentally friendly deodorizer bags, is also fueling the market's growth as consumers increasingly prefer them.

U.S. Deodorizer Bags Market Trends

The deodorizer bags market in the U.S. dominated the North American market in 2023. American consumers often seek time-saving products, and deodorizer bags offer a hassle-free approach to odor control. Deodorizer bags can be used in various spaces, such as cars, closets, refrigerators, and bathrooms, making them versatile. For instance, the U.S. Environmental Protection Agency (EPA) oversees the distribution of deodorizer bags in the country, establishing guidelines for their effectiveness and labeling.

Europe Deodorizer Bags Market Trends

Europe deodorizer bags market is expected to grow significantly over the forecast period driven by the increasing demand for deodorizer bags in the hospitality industry, where maintaining cleanliness and hygiene standards is highly important. Moreover, the growing awareness among consumers in the area regarding the benefits of natural and eco-friendly deodorizers is expected to drive the growth of market revenues. For instance, the European Union has implemented rules mandating deodorizer bags in the EU to adhere to specific safety and performance criteria.

UK Deodorizer Bags Market Trends

The deodorizer bags market in the UK is expected to grow rapidly in the coming years. Increasing awareness about the impact of indoor air quality on health and well-being has led to increased demand for air purification solutions. Deodorizer bags are seen as a convenient and effective way to reduce allergens and improve indoor air quality.

Asia Pacific Deodorizer Bags Market Trends

The Asia Pacific deodorizer bags market is anticipated to witness significant growth over the forecast period, attributed to the increasing population and disposable income in emerging countries such as China and India. Another factor fueling the growth is the growing e-commerce market in the region, which allows customers to easily buy a variety of deodorizer bags at cheaper prices.  

China Deodorizer Bags Market Trends

The deodorizer bags market in Chinaheld a substantial market share in 2023. The burgeoning middle class in Chinese cities has increased disposable incomes, allowing consumers to invest in home and personal care products such as deodorizer bags. This is evident in the growing popularity of premium, scented deodorizer bags in urban households. Developing deodorizer bags with advanced odor-absorbing technologies, such as those incorporating activated carbon or essential oils, has enhanced product performance and consumer satisfaction.

Key Companies & Market Share Insights

Some key companies in the deodorizer bags market include Moso Natural, BreatheFresh Solutions, Home Pro Goods Inc., and others. Key players in the deodorizer bags market adopt several strategies to enhance their competitive edge. These include focusing on sustainability by using natural materials such as bamboo and coconut shell charcoal, which appeal to eco-conscious consumers. They also emphasize cost-effectiveness and longevity, offering products that last longer than traditional air fresheners. Moreover, companies are investing in advanced technology and customization options to meet diverse consumer needs and preferences.

• Moso Natural offers natural air purification solutions with a variety of products that use moso bamboo charcoal. This new method utilizes bamboo charcoal's ability to soak up smells, chemicals, and moisture from the air, providing a sustainable and chemical-free option to regular air fresheners. The primary product of the company, the MosoNatural Air Purifying Bag, provides a budget-friendly way to keep spaces smelling fresh and free of odors.

• Ever Bamboo produces environmentally friendly products made from bamboo charcoal, such as deodorizer bags, odor eliminators, and moisture absorbers. The company uses Moso Bamboo to make their products, a rapidly growing plant with a porous structure filled with numerous small holes. These openings enable the bamboo charcoal to soak up smells, dampness, and contaminated air particles.

Deodorizer Bags Market Report Scope

Global Deodorized Bags Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global deodorizer bags market report based on application, distribution channel, and region. 

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

  • Cars

  • Other

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • UAE