Dental Fluoride Treatment Market Size, Share & Trends Analysis Report By Product (Varnish, Toothpaste, Mouth Rinse, Gel, Supplements, Others), By Region, And Segment Forecasts, 2025 - 2030

Dental Fluoride Treatment Market Trends

The global dental fluoride treatment market size was estimated at USD 14.11 billion in 2024 and is projected to grow at a CAGR of 5.5% from 2025 to 2030. This growth can be attributed to the increasing prevalence of dental caries, rising awareness about oral health, and increasing government initiatives to improve access to oral care treatments. The market growth is also propelled by technological advancements, such as the development of new fluoride products and the integration of digital technologies, which enhance the efficacy & convenience of treatment options.

The COVID-19 outbreak pandemic has negatively impacted the market growth due to a decrease in dental visits, as many people have postponed their appointments due to safety concerns. This has led to a decline in the demand for dental treatments, including fluoride treatment. Furthermore, the pandemic has also disrupted the global supply chain, causing a shortage of fluoride products in some regions, which has affected the market's growth.

Furthermore, increasing support from the government to improve access to patient-centric treatment and to advance a holistic method of oral health equity has contributed to market growth. For instance, in September 2022, the American Medical Association authorized the use of silver diamine fluoride by health workers to prevent tooth decay without dental fillings. This has further advanced treatment options.

Tooth decay commonly occurs among children due to unhealthy food habits and lack of oral hygiene. Hence, the young population is more prone to dental caries. According to a study by the National Library of Medicine conducted between October 1 and December 1, 2022., nearly 36.4% of preschool children have dental caries. As a result, the need for effective oral care products for dental caries is increasing. Consulting a dentist helps choose appropriate oral care products, driving their demand. The high prevalence of dental conditions, such as tooth enamel erosion, periodontal disease, and dental caries, remains a significant global health challenge, putting a financial burden on healthcare services.

World Oral Health Day (WOHD), conducted by the FDI World Dental Federation, aims to increase awareness regarding the prevention, control, and treatment of oral diseases globally, such as dental caries. It also aims to improve funding, support, and understanding of oral health in collaboration with national dental associations, NGOs, governments, and other entities to avoid preventable disorders and enable early detection and treatment. Such initiatives are projected to drive market growth.

Product Insights

The toothpaste segment held the largest revenue share of the market, driven by the widespread adoption of fluoride toothpaste among consumers due to its proven benefits in cavity prevention and enamel strengthening. As oral health awareness increased, fluoride toothpaste became a staple in daily dental care routines. The accessibility of these products in supermarkets, pharmacies, and online platforms further facilitates consumer purchases, contributing to robust sales figures. In addition, ongoing education from dental professionals about the importance of fluoride reinforced consumer trust and loyalty toward fluoride-containing toothpaste.

The rising cases of fluorosis have created a significant need for toothpaste, which has contributed to the market growth. In March 2022, Crest announced the launch of Crest Densify, a toothpaste that restores tooth density by re-mineralizing the enamel.

The varnish segment has become essential in preventive dentistry, especially for children and high-risk populations. Dental fluoride varnishes are applied topically by dental professionals and are designed to adhere to the tooth surface, allowing prolonged fluoride release and enhanced enamel remineralization. This delivery method is particularly effective in preventing dental caries, making it a popular choice for caries management and prevention strategies among dentists.

Regional Insights

The North America dental fluoride treatment market dominated the global market with a revenue share of 35.9% in 2024. This growth can be attributed to the growing emphasis on preventive dentistry and increasing government support through various initiatives, such as oral care education campaigns & reimbursement policies. This region's robust demand for fluoride treatments can also be attributed to an aging population seeking comprehensive dental care, including fluoride treatments. Furthermore, the presence of prominent players in the market also contributes to the growth.

U.S. Dental Fluoride Treatment Market Trends

The U.S. dental fluoride treatment market accounted for the largest share in the North America region. According to data published by the American Dental Hygienists’ Association (ADHA), there are nearly 220,000 registered dental hygienists in the U.S. as of September 2024. Dental hygienists encourage good oral hygiene by providing proper dental plans and techniques. These professionals are a good source of recommending appropriate oral hygiene products and, thus, are anticipated to increase awareness levels & adoption of products.

Europe Dental Fluoride Treatment Market Trends

The Europe dental fluoride treatment market growth is attributed to a favorable reimbursement framework, a relatively large number of dentists, and the high availability of market products for fluoride treatment. The increase in dental care expenditure by the government & private funding is a key factor contributing to market growth. Furthermore, regulatory initiatives are also contributing to market growth. In 2022, the European Commission implemented new guidelines for fluoride toothpaste, making it easier for consumers to access and use these products. This move is expected to increase the adoption of fluoride toothpaste and other dental fluoride treatments in the region.

The UK dental fluoride treatment market is influenced by the regulatory changes promoting dental hygiene. The NHS has implemented guidelines encouraging fluoride treatments as part of preventive dental care. In addition, several dental health campaigns have been launched to raise awareness about the benefits of fluoride treatments and the importance of maintaining good oral hygiene.

The Germany dental fluoride treatment market is expected to grow significantly owing to the increasing awareness of oral health, advancements in fluoride technology, and regulatory initiatives to promote dental hygiene. According to a report by the German Dental Association, nearly 70% of the population visits a dental professional annually, indicating a strong emphasis on preventive dental care.

Asia Pacific Dental Fluoride Treatment Market Trends

The Asia Pacific dental fluoride treatment market is anticipated to grow at the fastest CAGR of 6.0% during the forecast period. One major contributor is the region's aging population, which has increased the demand for dental care products that address tooth decay, gum disease, and weakened enamel. As people age, their susceptibility to dental problems rises, fueling the demand for fluoride treatments that strengthen teeth and prevent cavities.

The dental fluoride market in Japan is witnessing steady growth, driven primarily by the increasing prevalence of dental problems, such as cavities and periodontitis, particularly among the aging population. For instance, according to a July 2022 NIH report, periodontal disease is the leading cause of tooth loss. Currently, periodontal disease accounts for 40.4% of cases in men and 34.9% in women, compared to caries, which is responsible for 30.2% in men and 29.0% in women.

The dental fluoride treatment market in China is anticipated to be fueled by the increasing awareness regarding dental hygiene during the forecast period. China is one of the most technologically advanced countries, significantly contributing to developing its healthcare industry. In addition, the rise in the geriatric population and the presence of a large middle-income group are boosting the demand for innovative & cost-effective dental fluoride treatment, which is expected to attract major players to the country.

Latin America Dental Fluoride Treatment Market Trends

The Latin American dental fluoride treatment market experienced significant growth, driven by increasing dental awareness among consumers and healthcare professionals. As oral health education becomes more prevalent, populations recognize the importance of preventive care, particularly in regions with high rates of dental caries.

The Brazil dental fluoride treatment market is witnessing significant growth, driven by increasing dental awareness and a proactive approach to oral health among the population. A recent survey indicated that approximately 90.9% of teenagers reported having visited a dentist at least once; however, this figure dropped to 48.4% when looking at visits within the last six months. The adolescents utilized dental services almost equally, with options for private (50.2%) and public (49.8%). Government initiatives, such as the Family Health Program (ESF), aim to promote oral health education, particularly among underserved communities, thereby enhancing public knowledge about the importance of fluoride treatments in preventing dental caries.

MEA Dental Fluoride Treatment Market Trends

The MEA dental fluoride treatment market is experiencing significant growth, driven by factors that underscore the increasing demand for dental healthcare services and preventive measures against tooth decay and related diseases. A key driver of this market is the rising awareness about oral hygiene and the effectiveness of fluoride treatments in preventing dental caries.

Key Dental Fluoride Treatment Company Insights

Some of the key players operating in the market are Colgate-Palmolive Company; Koninklijke Philips N.V.; Dentsply Sirona; VOCO; DÜRRDENTAL; Young Dental; Ivoclar Vivadent; Ultradent Products, Inc.; DMG Dental; and Church & Dwight Co., Inc. Major players are undertaking various strategic initiatives, such as product developments, the launch of new products, geographic expansion, partnerships & collaborations, and mergers & acquisitions, to increase their market share.

Dental Fluoride Treatment Market Report Scope

Global Dental Fluoride Treatment Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global dental fluoride treatment market report based on product and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Toothpaste

  • Varnish

  • Gel

  • Mouth Rinse

  • Supplements

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait