Deep Fryer Market Size, Share & Trends Analysis Report By Type (2L, 2L- 5L), By Product (Commercial, Household), By Distribution Channel (Direct Sales, Distributors, E-commerce), By Region, And Segment Forecasts, 2024 - 2030

Deep Fryer Market Size & Trends

The global deep fryer market size was valued at USD 549.8 million in 2023 and is projected to grow at a CAGR of 3.9% from 2024 to 2030. Rising disposable income and living standards coupled with growing domestic and international tourism have resulted in an increased demand for on-the-go fast food, positively impacting product demand. The E-commerce retail channel is expected to play a very important role as a significant portion of market revenue is expected to be generated through this channel.

Deep fryers are used for cooking fast food and making food crispier. The appliance consists of various components including a basket that is used to lower and raise the food into the oil for cooking. With various technological advancements being made, an automatic device to raise the food is now featured in various fryers. In addition, a timer, an audible alarm, and various other components have been added to the appliance. These factors have contributed to increased awareness and demand for automatic fryers.

Currently, there is intense competition among market players as they have similar product portfolios and cater to similar consumers. The growing expansion activities being undertaken by fast food companies are expected to positively impact the product demand over the forecast period. In addition, increasing market penetration of electric fryers is anticipated to further drive growth in the near future.

Various manufacturers have started selling their products online on their websites. They have also tied-up with distributors across the globe to ensure maximum product penetration. This helps them expand their product reach as well as their consumer base. In addition, increasing internet penetration in developed, as well as developing countries, is expected to positively impact the market. Furthermore, the influence of food bloggers and professional chefs, who regularly post videos regarding cooking at home that include the use of deep fryers and other appliances is expected to trigger the demand.

Rising preference for fast food across new territories is expected to drive the demand over the forecast period. In many countries, the demand for fast-casual restaurants is increasing. These restaurants have a simple look and feel and, therefore, are popular among consumers. Furthermore, there has been a significant increase in the meat-eating population across the globe. Fast-food chains provide a variety of options for this demographic. This in turn is expected to influence the product industry positively over the next eight years.

However, air fryers are witnessing an increasing demand as they are a healthier option than deep fryers. Both these products seem similar but vary in terms the quantity of oil used, oil penetration, types of food fried, and maintenance among others. This is expected to be a key challenge for the market over the forecast period.

Type Insights

The 2L - 5L capacity deep fryers dominated the market and accounted for a share of 48.2% in 2023. Deep fryers in the small to medium size category, ranging from 2 to 5 liters, are known for their affordability and efficient operation, making them attractive to households and small food businesses. Increasing disposable incomes, improving standards of living, and demand for fast food are expected to positively influence the demand. In addition, the increasing penetration of frozen fast food that can be deep-fried at home is expected to drive the demand for household deep fryers and consequently for 2-liter deep fryers over the forecast period.

5L - 8L capacity of deep fryers is expected to register a significant CAGR during the forecast period.Deep fryers between 5L and 8L capacity are made for medium-scale frying needs. The high demand in the food service industry, particularly from restaurants, hotels, and commercial kitchens, need fryers that can handle large quantities of fried food for their customers, driving the segment growth.

Product Insights

The commercial deep fryers segment accounted for the largest revenue share in 2023. The thriving food service sector, which includes restaurants, cafes, and fast food franchises, depends on deep fryers to fulfill the significant need for fried food items, a primary driver of segment growth. Commercial deep fryers are equipped with features designed for high-volume operations, including more enormous capacities for larger batches and extra durability for frequent use. This effectiveness is essential for restaurants to fulfill customer needs and promptly sustain profitability. In addition, improvements in commercial deep fryer technology are increasing their demand. Advancements such as automatic filtration systems, programmable temperature controls, and enhanced safety measures help with superior oil management, higher efficiency, and potentially reduced restaurant operational expenses.

The household deep fryers segment is expected to register the fastest CAGR during the forecast period.The growing popularity of convenient food options is due to their compatibility with busy lifestyles. Deep fryers provide a fast and easy method for making fried foods, a popular choice in numerous households. The rise in ready-to-cook pre-fried foods has led to a need for appliances to be quickly and easily used for home cooking. Additionally, improvements in technology are enhancing the usage of home deep fryers. Manufacturers are adding features such as automatic temperature control, easier cleaning mechanisms, and improved safety measures to address common concerns and potentially attract new users, while the cost of deep fryers is rising, making them more available to a broader range of people.

Distribution Channel

Direct sales accounted for the largest market revenue share in 2023. Direct sales channels frequently use in-home demonstrations to display the features and advantages of deep fryers in personalized settings. This strategy is incredibly impactful for intricate models or those with advanced features. Direct salespeople can offer in-depth explanations and handle customer concerns directly, potentially resulting in increased conversion rates compared to distant retail settings. Direct sales firms might provide appealing financing choices or package deep fryers with extra accessories or warranties and provide offers that are more appealing to buyers. Moreover, fostering brand loyalty through building relationships with customers in the direct sales model can lead to repeat purchases or upgrades.

Distributor channels are expected to register the fastest CAGR during the forecast period. Distributors play a major role between producers and sellers, helping producers reach more customers without requiring numerous individual sales outlets. Intermediaries frequently have solid connections with different retailers, such as small independent shops, big chain stores, and online sellers. This enables effective positioning of products and increased accessibility for customers, boosting sales. Distributors may provide additional services to retailers, such as sales staff training or financing opportunities for bulk orders.

Regional Insights

North America deep fryer market dominated the market with revenue share of 38.47% in 2023. The robust economy of the region, along with its substantial disposable income, promotes a lifestyle that prioritizes convenience. North American consumers have a deep-rooted affection for fried food, leading to deep fryers being a common fixture in many households. Moreover, the growing food service sector, which encompasses restaurants, cafes, and fast-food establishments, also drives the demand for deep fryers as they cater to the increasing consumer preference for fried food options.

U.S. Deep Fryer Market Trends

The U.S. deep fryer market dominated the North America market in 2023 due to the huge demand for deep fryers and easy availability through a variety of retail channels, many households and businesses in the U.S. have incorporated deep fryers into their cooking routines, leading to high market penetration. Additionally, the country is also a center for innovation and technological improvements in the deep Fryers industry.

Europe Deep Fryer Market Trends

Europe deep fryer market was identified as a lucrative region in 2023. This is attributed to the established culture of fried foods in numerous European nations, which ensures a consistent need for deep fryers in households. Additionally, the hospitality industry in Europe plays a crucial role, with various fried food choices in restaurants. These businesses depend on deep fryers to efficiently address customer demand. Additionally, Europe's focus on innovation is another major factor in the region's deep fryers market growth.

The UK deep fryer market is expected to grow rapidly in the coming years due to the busy lifestyles of people in the UK, especially in urban areas, creating a demand for convenient food solutions. Deep fryers cater to this need by offering a quick and easy way to prepare fried foods. Additionally, the UK's developed retail industry makes it convenient to purchase deep fryers from various sources, such as online shops and physical stores, thus contributing to the expansion of the market.

Asia Pacific Deep Fryer Market Trends

Asia Pacific deep fryer market is anticipated to witness the fastest CAGR of 4.6% over the forecast period. The region's economic growth, especially in emerging economies such as China and India, raises disposable incomes. Additionally, the food service sector in this region is growing substantially, as new restaurants, cafes, and fast-food chains meet consumers' changing preferences. Moreover, the rise in urbanization and hectic schedules promote convenience, leading to high demand for deep fryers among busy consumers and driving market expansion in the Asia Pacific region.

China's deep fryer market held a substantial market share in 2023 owing to their cost-effectiveness, enabling a broader range of people to access them. Moreover, China's rapidly growing e-commerce industry is crucial in providing convenient access to these devices, which is also a major reason behind the market expansion. These factors have strengthened China's standing as a key player in the international deep fryers market.

Key Deep Fryer Company Insights

Some of the key companies in the Artificial Intelligence (AI) market include Ali Group Worldwide, Breville Pty Ltd, AB Electrolux (publ), Fagor Professional, Groupe SEB, and others. Organizations focus on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies. 

• Electrolux offers a wide range of household and professional appliances, including deep fryers, air fryers, refrigerators, washing machines, ovens, and more. It is known for its focus on innovation, sustainability, and ergonomic design and operates in multiple regions worldwide.

• Breville Pty Ltd is a consumer appliance manufacturer known for its innovative and high-quality kitchen appliances. The company has a strong global presence, especially in Australia, New Zealand, the UK, and the US. Breville offers a diverse range of kitchen appliances, such as deep fryers, air fryers, coffee machines, toasters, blenders, food processors, and others.

Recent Developments

• In April 2024, Breville confirmed a successful integration of Algolia's AI Search. This implementation will help Breville increase its online engagement and customization for its 15 million global online visitors. This will improve customer experience, leading to a significant rise in their visitor-to-order ratio, with 20% of visitors ultimately buying something.

• In March 2024, Ali Group North America announced some organizational changes. It will be rebranding as Welbilt. Ali Group North America and Welbilt, two organizations in North America, will merge and function as one entity, operating under Welbilt. Welbilt will also redesign its logo to blend both company cultures.

Deep Fryer Market Report Scope

Global Deep Fryer Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global deep fryer market report based on type, products, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • 2L

  • 2L - 5L

  • 5L - 8L

  • 8L - 14L

  • Over 14L

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial Deep Fryers

  • Household Deep Fryers

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Direct Sales

  • Distributors

  • E-commerce

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • UAE