Cranberries Market Size, Share & Trends Analysis Report By Type (Fresh Cranberries, Dried Cranberries, Frozen Cranberries), By Distribution Channel (B2B, B2C), By Region, And Segment Forecasts, 2024 - 2030

Cranberries Market Size & Trends

The global cranberries market size was estimated at USD 2.22 billion in 2023 and is expected to grow at a CAGR of 4.7% from 2024 to 2030. The demand and consumption of cranberries have been expanding significantly in recent years, driven by various factors and market trends. One of the primary reasons for this growth is the increasing awareness of the health benefits associated with cranberries. Rich in vitamins, antioxidants, and dietary fiber, cranberries have gained a reputation as a "superfood." The antioxidants, particularly proanthocyanidins found in cranberries, are known to reduce the risk of urinary tract infections (UTIs), improve heart health, and provide anti-inflammatory properties. As consumers become more health-conscious, the demand for foods that offer functional health benefits, like cranberries, has risen.

Product diversification and innovation also play a crucial role in the expansion of the cranberry market. The range of cranberry-based products has broadened to include juices, dried cranberries, sauces, dietary supplements, and snacks, catering to various consumer preferences and occasions. Companies have been innovating with new flavors, packaging, and formulations that appeal to different consumer segments, further boosting demand. The trend towards healthier snacking and the growing popularity of plant-based and natural ingredients align well with the use of cranberries in diverse products, which has expanded the market reach.

Moreover, the cranberry market is benefiting from its expanding presence in global markets. While North America remains a major market, demand in regions such as Asia and Europe is rising, driven by growing awareness of health benefits and increasing disposable income levels. Improved supply chain logistics and export opportunities have enabled producers, especially in the United States, to tap into these new markets, enhancing the global footprint of cranberries. Additionally, the traditional association of cranberries with festive and holiday seasons, such as Thanksgiving and Christmas, drives seasonal demand and contributes significantly to annual sales. Efforts to promote cranberries as a versatile fruit suitable for year-round consumption have further stabilized demand across different seasons.

Furthermore, the trend towards sustainable farming practices and ethical sourcing has enhanced the appeal of cranberries to environmentally conscious consumers. As growers adopt more sustainable practices and improve traceability, the market for cranberries is expected to continue expanding, driven by the combined effect of these dynamic factors.

Type Insights

The dried cranberries segment accounted for a revenue share of 63.8% in 2023. Dried cranberries are rich in antioxidants, vitamins, and fiber, which makes them a popular choice among health-conscious consumers. They are often perceived as a healthy snack that supports digestive health and provides other health benefits, such as promoting urinary tract health. The rising awareness of these health benefits has contributed to the increasing demand for dried cranberries.

The fresh cranberries market segment is expected to grow at a CAGR of 4.5% from 2024 to 2030. Fresh cranberries are known for their high levels of antioxidants, vitamins C and E, fiber, and other nutrients that contribute to overall health. Growing consumer awareness of the health benefits associated with fresh cranberries, such as their potential to support urinary tract health, boost immunity, and reduce the risk of chronic diseases, has led to an increase in demand. The trend towards natural, whole foods has also encouraged more people to include fresh cranberries in their diet.

Distribution Channel Insights

Sales of cranberries through B2B accounted for a revenue share of 75.3% in 2023. In the B2B sector, there is a growing emphasis on functional foods and nutritional ingredients that can enhance the health profile of products. Cranberries, known for their high antioxidant content and other health benefits, are sought after by companies in the nutraceutical, dietary supplement, and functional beverage industries. This demand is driven by the increasing focus on products that support health and wellness, as businesses seek ingredients that align with these trends.

Sales of cranberries through B2C are expected to grow with a CAGR of 5.0% from 2024 to 2030. The expansion of product offerings in the B2C market has made cranberries more accessible to consumers. Retailers now offer a wide variety of cranberry products, including fresh cranberries, dried cranberries, cranberry juice, sauces, and snacks. This variety appeals to different consumer preferences and dietary needs, making it easier for individuals to include cranberries in their daily diets. The increased availability of these products in both physical and online stores has contributed to the growth in demand.

Regional Insights

The North America cranberries market is expected to grow at a CAGR of 4.5% from 2024 to 2030. Cranberries are a staple in North American cuisine, particularly during the fall and winter seasons. They are an essential ingredient in traditional holiday dishes like cranberry sauce, relishes, and desserts. Beyond seasonal use, cranberries have become more popular in everyday cooking and baking due to their unique flavor profile, which complements both sweet and savory dishes. This versatility has driven year-round demand in the food and beverage sector.

U.S. Cranberries Market Trends

The market in U.S. for cranberries is facing intense competition due to innovation in cranberry products. There is a growing trend in U.S. towards natural, organic, and minimally processed foods. Cranberries, particularly organic varieties, align well with this trend. Consumers seeking clean-label products with fewer additives and preservatives are more likely to choose cranberries for their natural qualities and perceived health benefits. This has increased the demand for cranberries in both retail and foodservice channels.

Asia Pacific Cranberries Market Trends

Asia Pacific cranberries market is expected to grow at a CAGR of 5.5% from 2024 to 2030. The food and beverage industry in Asia Pacific is rapidly expanding, with a strong focus on innovation and product differentiation. Cranberries are being used more frequently in a variety of new products, such as snacks, beverages, confectioneries, and baked goods, to appeal to the evolving tastes of consumers. The versatility of cranberries allows manufacturers to incorporate them into both traditional and modern recipes, helping to drive demand in the region.

Europe Cranberries Market Trends

The Europe cranberries market accounted for a revenue share of 35.5% in 2023. There is a growing trend in Europe to include cranberries in a wide range of food and beverage products, such as breakfast cereals, baked goods, snacks, sauces, and beverages. This trend is driven by the unique tart flavor of cranberries, which complements both sweet and savory dishes. Food manufacturers are also leveraging the appeal of cranberries to create new products that cater to the rising demand for innovative, healthy ingredients, further boosting their consumption.

Key Cranberries Company Insights

The cranberries market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality product.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the types used while strictly adhering to international regulatory standards.

Recent Developments

• In October 2023, Ocean Spray, the leading cranberry juice brand, introduced a new product called Ocean Spray Pink Cranberry, which features a unique blend of pink, red, and white cranberries. This innovative juice drink offers a sweeter and more refreshing taste compared to traditional red cranberry juice, making it appealing to a broader audience, particularly younger consumers who may find the tartness of regular cranberry juice unappealing. Ocean Spray Pink Cranberry contains no added sugar, artificial colors, or flavorings and is rich in vitamin C.

Cranberries Market Report Scope

Global Cranberries Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global cranberries market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Fresh Cranberries

  • Dried Cranberries

  • Frozen Cranberries

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • B2B

  • B2C

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa