CBD Pouches Market Size, Share & Trends Analysis Report By Content (Up To 10 Mg, 10 Mg – 20 Mg), By Type (Flavored, Unflavored), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

CBD Pouches Market Size & Trends

The global CBD pouches market size was estimated at USD 62.25 million in 2023 and is anticipated to grow at a CAGR of 23.7% from 2024 to 2030. CBD pouches are increasingly being positioned as part of a broader wellness and lifestyle trend, with manufacturers highlighting their potential benefits for relaxation, focus, and overall well-being. These portable pouches are considered to be beneficial for managing various chronic conditions, such as anxiety and pain. As per a Healthline survey from February 2023, 25% of American adults have either used CBD products or are interested in using cannabidiol products.

The market is becoming increasingly diversified, with a wide array of brands offering various flavors, strengths, and formulations catered to specific needs. Some pouches focus on relaxation and stress relief, while others emphasize energy and focus. This customization allows consumers to tailor their cannabidiol experience to their requirements. Moreover, manufacturers are constantly introducing new and unique flavor options, ranging from traditional mint and fruit flavors to more exotic and experimental flavors, catering to evolving consumer tastes and preferences. For instance, in September 2022, Cannadips launched a new Cannadips Fuel pouch line that can help consumers improve sleep quality and restore energy. This new product line is available in mint, mango, mocha, caramel, and peach flavors both online and in select retail channels across the U.S.

Consumers are increasingly seeking natural and alternative wellness solutions, and cannabis, with its purported benefits for anxiety, pain relief, and sleep, has emerged as a viable option. Unlike edibles or oils, pouches offer a quick and easy way to experience the effects of CBD without the need for ingestion or cumbersome paraphernalia. This discreetness is particularly attractive to those who wish to enjoy hemp in public settings or on-the-go, without drawing attention to their consumption. Moreover, the versatility of cannabis pouches, which can be used both for therapeutic and recreational purposes, further drives the market growth.

CBD is popular and consumed among all age groups. According to the Forbes Health Survey 2024, 32% of participants aged 18-25 use CBD, whereas 90% of participants aged 77 and above use CBD. Securing future success for CBD brands depends on acquiring and retaining consumers across all age demographics. Presently, word-of-mouth marketing is how consumers first encounter CBD products, including CBD pouches. Therefore, directing marketing efforts toward reaching specific audiences through appropriate channels to foster awareness, familiarity, and loyalty is crucial.

The increasing popularity of smokeless alternatives to traditional tobacco products has also benefited the CBD pouches market. Consumers seeking healthier ways to consume nicotine or cannabis are turning to pouches as a harm-reduction strategy. The convenience and portability of CBD pouches make them an attractive option in this regard. Besides, the legalization of cannabis in several countries has contributed to the acceptance and demand for cannabidiol products. This has made cannabis more accessible and reduced the stigma associated with its use, encouraging more consumers to explore its potential benefits.

Market Characteristics

The market is characterized by a high degree of innovation, driven by the rapid advancements in extraction technologies and product formulations. Companies are constantly developing new extraction methods to enhance the bioavailability and efficacy of cannabidiol, leading to innovative product launches. The CBD pouches market is also witnessing a growing number of mergers and acquisitions as established players seek to strengthen their market position and expand their product offerings. Strategic acquisitions allow companies to gain access to new technologies, distribution channels, and customer bases. This consolidation trend is expected to continue as the market matures and competition intensifies.

The market for CBD pouches is heavily influenced by regulations, which vary from country to country. Governments are actively working to establish clear guidelines for the production, distribution, and sale of cannabis products, including pouches. The market also faces competition from other forms of cannabidiol delivery methods, such as tinctures, capsules, and edibles. While pouches offer convenience and discretion, consumers may prefer alternative formats based on their individual preferences and needs. The emergence of new delivery systems and novel cannabinoids, such as CBG and CBN, could also pose potential threats to market growth. The market serves a diverse consumer base, but certain end-user segments account for a significant proportion of demand. These include individuals seeking relief from stress, anxiety, and sleep disturbances, as well as those interested in overall wellness and maintaining a balanced endocannabinoid system.

Content Insights

The 10 mg - 20 mg segment accounted for a revenue share of 50.16% in 2023. Consumers are seeking convenient, discreet, and effective ways to incorporate CBD into their daily routines, and pouches deliver on all fronts. This segment is particularly attractive to those seeking a moderate dose, catering to both newcomers exploring the benefits of cannabis and seasoned users seeking a consistent and reliable experience. Increased awareness and understanding of the potential benefits of 10 mg - 20 mg pouches, including stress relief, pain management, and improved sleep, are driving widespread adoption.

The up to 10 mg segment is anticipated to witness a CAGR of 23.4% from 2024 to 2030. The lower dosage range of up to 10mg per pouch makes these products ideal for beginners or individuals who are new to using cannabis. They allow users to start with a lower concentration and gradually increase their dosage based on their needs and tolerance levels. CBD pouches of up to 10mg provide a hassle-free way to experience the potential benefits of cannabidiol without interrupting one’s daily activities. Users can simply place a pouch in their mouth, allowing for quick and easy consumption without drawing attention, driving its demand in the market.

Type Insights

The flavored CBD pouches market segment accounted for a revenue share of 86.23% in 2023. Flavored CBD pouches cater to consumer preferences for variety and taste. The availability of different flavors such as fruit, mint, and coffee and unique blends like cucumber and lemon appeal to a wide range of consumers with diverse taste preferences, driving segment growth. Manufacturers focus on creating appealing flavor profiles that not only mask the natural taste of cannabis but also provide a pleasant sensory experience for users, particularly those who are new to cannabidiol products or may be hesitant to try unflavored options. These products may also encourage first-time users to explore and incorporate cannabis into their wellness routines. FlowBlend, based in Montana, U.S., offers CBD pouches in a wide range of flavors such as Orange Tang, Wintergreen, Spearmint, Cherry Blast, Dewdrop Apple, Cinnamon Haze, and Coffee.

The unflavored CBD pouches market segment is estimated to grow at a CAGR of 21.4% from 2024 to 2030. The unflavored nature of these pouches eliminates any lingering taste or odor, making them suitable for use in public or professional settings. This aspect is particularly appealing to individuals sensitive to strong flavors and seeking a subtle way to incorporate cannabis into their daily routines. The rising popularity of unflavored CBD pouches is also fueled by the growing awareness of their potential benefits for oral health, such as reducing inflammation and promoting gum health. As research continues to uncover the therapeutic applications of cannabis, the demand for unflavored pouches is expected to grow exponentially in the years to come.

Distribution Channel Insights

The offline segment accounted for a revenue share of 63.82% in 2023. CBD pouches are sold through several offline distribution channels, such as specialty stores, pharmacies, wellness centers, medical stores, health stores, and dispensaries. Dispensaries are the most preferred distribution channel among consumers owing to the easy and wide availability of cannabis pouches. Offline distribution channels offer convenience and accessibility to consumers who prefer to see, touch, and experience products before making a purchase. In March 2021, Cannadips Europe, a brand under SpectrumLeaf Limited, introduced its CBD pouches in Natural Mint and Tangy Citrus flavors at 59 COOP retail stores across Switzerland.

The online segment is estimated to grow at a CAGR of 24.3% from 2024 to 2030, driven by the convenience and accessibility it offers to consumers, allowing them to browse and purchase CBD pouches from the comfort of their homes. This convenience factor is particularly appealing to individuals who may not have easy access to physical stores that sell CBD products. Online distribution also enables CBD pouch manufacturers to reach a broader audience beyond their local markets. By leveraging e-commerce platforms, companies target consumers globally, expanding their customer base and increasing sales potential. FlowBlend and Cannadips are two popular online brands offering hemp-infused pouches as a healthier alternative to traditional tobacco products. These pouches are designed to be discreet, fast-acting, and free from nicotine and tobacco.

Regional Insights

The CBD pouches market in North America held over 58% of the global revenue in 2023. Increasing consumer awareness of the potential health benefits of CBD and the growing popularity of smokeless tobacco alternatives is driving the demand for CBD products in the region. Moreover, the rising demand for nicotine-free options has further fueled the growth of CBD pouches. In addition, factors such as the increasing availability of cannabis pouches in various flavors and strengths, the development of innovative delivery systems, and the expansion of distribution channels have created lucrative growth opportunities for manufacturers in the region.

U.S. CBD Pouches Market Trends

The CBD pouches market in the U.S. is expected to grow at a CAGR of 23.2% from 2024 to 2030, driven by heightened consumer awareness of the potential health benefits of CBD, growing concerns over smoking-related health risks, and the increasing popularity of smokeless alternatives. Moreover, the increasing investment in research and development by major players is expected to drive innovation and product development further, ultimately enhancing the market's growth prospects. The legalization of recreational and medical cannabis in several states in the U.S. has also contributed to the expansion of the market, with consumers seeking convenient and discreet ways to consume cannabidiol. A survey conducted by the Pew Research Center in January 2024 revealed that 70% of adults in the U.S. support legalization, more than twice the number of supporters in 2000.

The CBD pouches market in Canada is expected to grow at a CAGR of 24.6% from 2024 to 2030. The introduction of new flavors, formulations, and dosages by manufacturers in response to consumer preferences drives product innovation in CBD products in Canada. These innovations cater to diverse consumer tastes and preferences. In April 2024, Avicanna, a company specializing in the development and commercialization of plant-derived cannabinoid-based products, introduced a new version of its oral cannabis formulation in the Canadian market.

Europe CBD Pouches Market Trends

The CBD pouches market in Europe held over 30% of the global revenue in 2023. Growing consumer awareness about the therapeutic benefits of CBD pouches is driving the demand for these products in Europe. Several key players, including Cannadips Europe, Nicopods ehf. and The Snus Brothers, have established a strong presence in the region. Health-conscious consumption habits have led many Europeans to seek natural and plant-based remedies for various health concerns. CBD’s natural origins make it an attractive option for those looking for alternative wellness solutions.

The CBD pouches market in the UK is set to grow at a CAGR of about 26.6% from 2024 to 2030. The availability of CBD pouches through various distribution channels in the UK, both online and offline, contributes to their accessibility and popularity. Online platforms provide a convenient way for consumers to purchase cannabidiol products, while physical stores offer opportunities for in-person interaction and product visibility. Moreover, key companies in the UK are implementing strategic partnerships to expand their reach and cater to a larger customer base. For instance, in December 2021, Poko Group (UK) Ltd. partnered with Active CBD Manufacturing Ltd. to enhance its product availability in the UK and lower the final cost of CBD pouches for consumers. This collaboration was aimed at enabling Poko to launch its CBD pouches in the UK, offering a discreet and smoke-free alternative for individuals seeking relief from anxiety, stress, and sleep disorders.

Asia Pacific CBD Pouches Market Trends

The CBD pouches market in Asia Pacific is set to grow at a CAGR of about 24.3% from 2024 to 2030. The increasing acceptance of cannabis products by governments in the Asia Pacific region presents burgeoning opportunities for market players to expand their operations. For instance, in February 2024, Aurora Cannabis completed the acquisition of MedReleaf Australia, a Licensed Medical Cannabis Company. This acquisition aimed to gain a foothold in the legal cannabis market. Moreover, the demand for CBD products is rapidly increasing in the Asia Pacific region as consumers become more aware of the health benefits that CBD offers, including relief from chronic pain, inflammation, insomnia, poor appetite, depression, and anxiety.

Central & South America CBD Pouches Market Trends

The CBD pouches market in Central & South America is set to grow at a CAGR of about 18.6% from 2024 to 2030. Central and South American countries such as Chile, Colombia, Brazil, Argentina, and Peru have legalized cannabis. The legalization of cannabis for medical, recreational, or industrial purposes has led to a surge in investments globally. Moreover, many other countries have started to embrace the legalization of cannabis and its derivatives, including CBD. For instance, in February 2022, Panama legalized the therapeutic and medicinal use of cannabis.

Middle East & Africa CBD Pouches Market Trends

The CBD pouches market in Middle East & Africa is set to grow at a CAGR of about 9.1% from 2024 to 2030. The market in the Middle East and Africa is still emerging and has the potential for significant growth. In the Middle East, there are mixed attitudes toward cannabis products due to varying legal restrictions and cultural norms. Some countries in the region have strict regulations against cannabis and its derivatives, including CBD. However, there is a growing interest in alternative medicine and wellness products, which could drive the demand for CBD pouches in countries where they are legally permitted.

Key CBD Pouches Company Insights

Cannadips, Jake's Mint Chew, Vibe CBD+CBG, FlowBlend, Chill.com, Metolius Hemp Company, Canndid, Chillbar, V&YOU, and Nicopods ehf. are some of the dominant players operating in the CBD pouches market. The global market is characterized by intense competition. Key manufacturers are working toward increasing the availability of CBD pouches in retail and online stores. Moreover, these manufacturers are constantly exploring novel delivery methods and technologies to enhance the efficacy and bioavailability of cannabis. Besides, the market is also witnessing the entry of major tobacco companies, bringing significant resources and expertise to the industry. With the growing acceptance of CBD pouches and the continued demand for convenient and discreet delivery methods, the market is expected to witness growth in the coming years

Recent Developments

• In February 2023, Cannadips Europe, a SpectrumLeaf brand renowned for its premium CBD snus products tailored for the European market, partnered with Haypp Group to develop the revolutionary Cannadips Terpene Pouch Collection, featured on Haypp’s online platform snusbolaget.se. The pouches leverage the unique qualities of plant-derived terpenes, condensed into convenient pouches. Free from tobacco, nicotine, CBD, and THC, these pouches offer an ideal solution for snus enthusiasts seeking a healthier option.

• In January 2023, Cannadips Europe partnered with Snushus AG to launch the All Natural CBD snus pouches including 5 flavors in the Core Collection, 10 flavors in the Limited Edition, 3 in the CBG+Caffeine Line, and 4 in the Terpene Range (no CBD) in Switzerland. Through this partnership, the company is selling all 5 flavors of the Core Collection online at both Snushus.ch (and Snushus.eu) and in all Snushus stores across Switzerland. This strategy helped the company to expand its market share in Switzerland and Europe.

• In September 2020, Vilosophy introduced V&YOU, a lineup of high-quality products featuring "active" ingredients, in the U.K. The products were made available in four distinct "vibes": chill, calm, focus, and boost. The product line includes CBD oils and pouches, as well as nicotine pouches. V&YOU CBD and nicotine pouches offer a fresh, discreet, and convenient method of consuming these ingredients. These products meet rigorous quality standards and are available at an affordable price.

CBD Pouches Market Report Scope

Global CBD Pouches Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global CBD pouches market report based on content, type, distribution channel, and region:

• Content Outlook (Revenue, USD Million, 2018 - 2030)

  • Up to 10 mg

  • 10 mg - 20 mg

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Flavored

  • Unflavored

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Spain

    • Sweden

    • Denmark

    • Norway

    • Netherlands

  • Asia Pacific

    • Japan

    • Australia

    • Thailand

  • Central & South America

    • Brazil

  • Middle East & Africa