Carpet Cleaning Products Market Size, Share & Trends Analysis Report By Product (Shampoo, Spray, Liquid, Others), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2024 - 2030

Carpet Cleaning Products Market Trends

The global carpet cleaning products market size was valued at USD 1.81 billion in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2030. The increasing consumer awareness for cleanliness and hygiene and the easy availability of carpet cleaning products on various online platforms are the key factors driving the market growth.

Furthermore, due to the rise in disposable income, consumers are more inclined to invest in products that enhance the appearance and aesthetics of living spaces. The growing interest in interior design and decoration is further expected to fuel the demand for carpet cleaning products. In addition, manufacturers of carpet cleaning solutions are launching various innovative, efficient, user-friendly products. For instance, in 2022, Tineco launched the CARPET ONE carpet cleaner that detects dirt and automatically adjusts suction strength for effective cleaning, guiding the process with a screen and audio instructions.

The emergence of personalized and unique carpet options that reflect consumers’ styles and preferences is leading to a rise in demand for carpets. Carpet-cleaning products are required to maintain aesthetics and hygiene. Furthermore, increasing environmental awareness among consumers encourages them to use eco-friendly carpet cleaning products, which reduce exposure to harmful chemicals, extend the life of carpets, improve air quality, and protect the environment.

Product Insights

The liquid segment dominated the market and accounted for a market share of 30.8% in 2023. Liquids are considered easier to use than powders or foams, increasing market demand. They can be easily blended with water or directly applied to carpets, dissolved in the soil, and then vacuumed to absorb the liquid. These liquid cleaners have dominated the market due to their simple and efficient application, which is widely used in commercial and residential areas.

The spray segment is expected to register the fastest CAGR of 4.9% during the forecast period. The major factor contributing to the growth of spray products is consumers' busy lifestyles, as they help in fast cleanups and spot treatment. These products are usually faster and more convenient than shampoos or powders. Spray cleaning products are ideal for cleaning up stains, which are frequent for those with pets or small children. Spray cleaning products dry faster and minimize disruption in living space, and deodorizers neutralize unpleasant pet odors, leading to segment growth.

Application Insights

The commercial segment accounted for the largest revenue share in 2023. Owing to its visual appeal and aesthetic features, the hospitality sector, including hotels, restaurants, resorts, and others, is experiencing an increasing demand for carpets. In addition, growing consumer awareness is making it mandatory for the hospitality sector to ensure healthy and clean living spaces, fueling the demand for carpet cleaning products in this segment.

The residential segment is expected to register the fastest CAGR during the forecast period. Due to increased concerns about spreading bacteria, germs, and allergens, consumers are placing the utmost importance on keeping their living spaces clean and healthy. Residential carpet cleaning products address this issue by providing cleaner carpets and better indoor air quality options. It enhances the overall environment of residences and aesthetics, resulting in health benefits.

Regional Insights

North America dominated the carpet cleaning products market, with a revenue share of 34.0% in 2023. The prominent trend of carpet flooring to showcase a luxury lifestyle is a key factor driving the market growth. Consumers' importance in maintaining clean and hygienic living spaces is also attributed to the growth of the carpet cleaning products market in this region. Moreover, increased usage of carpets in the residential sector is also driving the demand for carpet cleaning products.

U.S. Carpet Cleaning Products Market Trends

The U.S. dominated the North America carpet cleaning products market in 2023. The increasing demand for carpets is attributed to remodeling and renovation projects in the real estate industry, the physical appearance of living space, and aesthetics. Additionally, the increase in disposable income is encouraging consumers to spend more on products that ensure the cleanliness and hygiene of their environment.

Europe Carpet Cleaning Products Market Trends

Europe carpet cleaning products market was identified as a lucrative region in 2023. The increasing population density in Europe, especially in the urban population, is driving the market demand. According to Worldometer, 75.7% of the urban population was recorded in 2023, which increased the usage of carpets, leading to increased demand for its cleaning products. The rise in demand for carpets in the commercial sector is also expected to drive the market growth.

The UK carpet cleaning products market is expected to grow rapidly in the coming years. Factors such as busy lifestyles, OCD, aesthetics, and others contribute to the use of carpet cleaning products. These products allow convenient implementation that saves time and effort in the cleaning process. Various innovative products, such as spot cleaning sprays and stain pre-cleaners, are being launched, which is fueling the expansion of the market in this region.

Asia Pacific Carpet Cleaning Products Market Trends

Asia Pacific region is anticipated to witness significant growth in the carpet cleaning products market. The continuous increase in the construction industry results in a steady demand for carpets in housing and business premises. Additionally, consumers' growing interest in the creative aesthetics of living spaces is fueling the demand for carpets and cleaning products. In addition, the hospitality industry, such as restaurants, hotels, resorts, and others, which use carpets to maintain their aesthetics, needs to keep clean and hygienic living spaces, driving the demand for carpet cleaning products.

The China carpet cleaning products market held a substantial market share in 2023. Increased spending on luxury lifestyle products, such as carpets, driven by urbanization, is expected to affect market growth positively. Due to urbanization, various newly constructed houses have carpeted floors, increasing the demand for carpet cleaning products. Frequent cleaning is required to maintain hygienic carpets, eliminating allergens, dust mites, and other pollutants that may cause allergies and health issues.

Key Carpet Cleaning Products Company Insights

Some of the key companies in the carpet cleaning products market include BISSELL, Rug Doctor Ltd, The Clorox Company, Sprayway Inc., Reckitt Benckiser Group PLC, and others. Companies are focused on expanding their production capacities and are adopting new technologies in order to meet customer demands. Participants are utilizing strategies such as merging and acquiring to broaden their product offerings.

• The Clorox Company is a manufacturer and marketer of consumer and professional products. It offers cleaning & home care products through numerous brands such as clorox, cloroxpro, chux, liquid-plumr, pine-sol, poett.

• Nyco Products Company is a prominent manufacturer of cleaning chemicals specializing in professional cleaners, floor care products, disinfectants, and sanitary maintenance brands. For carpet cleaning, they have carpet cleaner solutions, defoamers, ink removers, odor eliminators, oxygenated products, pet stain removers, retail consumer products, spotters, and treatments.

Recent Developments

• In February 2023, BISSELL launched a multi-surface cleaner, CrossWave HydroSteam. This product combines vacuuming, mopping, and steam cleaning functions, helping clean the toughest stains and providing a visible and tangible clean.

Carpet Cleaning Products Market Report Scope

Global Carpet Cleaning Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global carpet cleaning products market report based on product, application, and region: 

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Shampoo

  • Spray

  • Liquid

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa

    • South Arabia