The global bicycle trip market size was estimated at USD 1,360.4 million in 2024 and is projected to grow at a CAGR of 14.5% from 2025 to 2030. The adventure and tourism sector has grown significantly in recent years and is anticipated to grow further. Cycling tourism is a subset of adventure tourism that entails exploring places, traveling to remote locations, and experiencing the pleasure of bicycle riding throughout the trip. Bicycles are the only other mode of transportation except for walking in some of the tourist places. The cycle rides in such tourist sports starts from a base and such trips are mostly conducted in groups. Advertising through social media, influencer marketing, video vlogging are some of the tools utilized for promoting the bicycle trips and creating a trend of riding cycles.
Cycling travels/touring: Multi-day bicycle trips, overnight bike trips, adventure long-distance paths, such as the katy trail.
Races or organized events which include cyclocross competitions, tours such as RAGERAI or Cycle Oregon, and the Tour de France.
Rides focusing on a specific location or specialty attraction, also known as destination rides. Examples include slick rock mountain riding in Utah, wine country tours in California, and fat biking in Minnesota.
Day rides and urban cycling: Day trips to local/urban sites. Some examples are city tours, urban brewery tours, and "Slow Roll" rides.
Cycling intensity ranges from easy pedaling to hard-core cycling in terrains such as mountains. Cycling provides extraordinary and demanding moments for adventure seekers. Bicycle trips, especially in group trip, provides an opportunity to meet with new people, interact with locals, and experience local culture. Cycling tourism is regarded as a mild adventure in which the rider is expected to have a basic fitness level and stamina to keep up with the groups. Innovations in the sector include the development of durable cycles that do not require frequent maintenance and can cover longer distances with less peddling.
The economic impact of COVID-19 has been enormous especially on the tourism sector. Many tourism firms had to close and incurred considerable losses. The prebooked bicycle tours were cancelled after the announcement of lockdowns in respective countries. The bicycle trip was completely closed in the initial few months of the pandemic. The market opened up after the lifting of restrictions, with some safety caveats. The trip must be undertaken while ensuring all the necessary precautions such as social distancing, compulsory usage of masks, and limitation on the number of tourists per trip. Vaccination was one of the necessary requisites for enrolling in the bicycle trips or tours. Perhaps the only business that flourished was the bicycle industry. Bicycle sales grew by more than 25% in June of last year, according to the All-India Cycle Manufacturers' Association, as compared to the same month in 2019. Due to heightened safety concerns about public transit and an increase in mobility with the gradual reopening of the economy, a significant number of individuals chose one of the most basic forms of transportation, namely bicycles. The bicycle trip market received a significant boost owing to the work-from-home or work-from-anywhere setup, as the working professionals had more leisure time to go for bicycle trips.
The couple type segment held the largest revenue share of 46.6% in 2024 and is expected to grow significantly during the forecast period. The segment is expected to hold the largest market share throughout the forecast period. The growth of this segment is attributed to the majority of cycling enthusiasts who participate in cycling with their partners. Couple trips are popular, especially among married individuals and workout partners. The double seated cycles are majorly used for the couple bicycle trips. The double seated bicycles are popular in this sports, leisure trips, and nature rides. Couple tours are hand-crafted for honeymoon goers with value additions such as decorated bicycles, additions of meals to the package, curating customized experiences based on request, and so on.
The group type segment is expected to register the highest CAGR of 15.4% from 2025 to 2030. The group trips are inexpensive as compared to solo trips or couple trips. The cost of conducting a group trip for companies is less than solo or couple trips. Also, companies earn more from group tours, and therefore, they even offer discounts on them attract more customers. The group trips are especially popular among the age group of 18-30 years.
The multi day segment accounted for the largest share of around 69.3% of the total market and is anticipated to register a CAGR exceeding 14.2% from 2025 to 2030. Multi-day cycle tours are the long-distance cycle routes. The tour type includes trips between cities. Such inter-city trips are hugely popular in European countries and also in the U.S. Multi-day trips are hugely popular in the nature tourism sector and also in the adventure tourism sector. Companies are offering clubbed packages for multi-day trips which include meals, stay, refreshments, and entertainment. This category of trip demands more fitness, endurance, and stamina are mostly for expert or intermediate level cyclers.
The single day tour type segment is expected to grow at the fastest CAGR of 14.9% during the forecast period. Cycling is a popular mode of transport in most of the European nations such as Netherlands, Norway, France, and so on. These countries are home to some of the major tourist spots and single day cycling tours are a popular sight-seeing experience. Single day cycle tours are popular in the urban areas wherein one day cycle trips to nearby areas are organized from the city centers. Other types of single day trips include heritage cycle rides, nature cycle rides, midnight tours, and so on.
The 31-50 years segment held the largest revenue share of 38.4% in 2024 and is expected to increase significantly during the forecast period. The 31-50 years category is the age group with more disposable income than to any other age group categories. The spending capacity of this age group is more as compared to others. Moreover, there is an increasing awareness towards fitness and healthy lifestyle among this age group owing to the increasing incidences of lifestyle disorders such as obesity, diabetes, etc. The above 50 years age group is also expected to witness a significant growth rate during the forecast period.
The 18-30 years segment held the second-largest revenue share of 32.9% and is anticipated to be the fastest growing segment with expected CAGR of 15.1% during the forecast period. The young age bracket of 18-30 years is attracted to bicycle trips owing to the adventure and thrill factor. This age group category is the major users of social media. The millennials and gen-Z belong to this age bracket, who fancy posting their adventures on social media and also find inspiration through it. The 18-30 years age bracket is also increasingly getting inclined towards leading a healthy lifestyle and incorporating physical fitness in regular life, which is a driving factor for the demand for bicycle trips.
The North America bicycle trip market has witnessed significant growth in recent years, largely driven by a rising interest in outdoor activities, health and wellness, and sustainability. Consumers are increasingly seeking ways to incorporate fitness into their lifestyles while enjoying the natural environment, leading to a surge in recreational biking. Additionally, growing concerns about environmental issues have prompted many individuals to consider biking as a more sustainable mode of transport and leisure.
The U.S. bicycle trip market encompasses various types of biking experiences, catering to different preferences and skill levels. Leisure and recreational trips are popular among families and casual riders, offering short, enjoyable rides in scenic locations. Adventure and touring trips attract more experienced cyclists looking for longer journeys that may involve overnight camping or staying at various destinations along the route. Guided bike tours organized by companies provide a structured experience, allowing participants to explore new areas with the support of knowledgeable guides. This variety of trip types ensures that the market can accommodate a wide range of consumer interests.
Europe dominated the bicycle trip market and accounted for over 37.4% of the global revenue share in 2024, followed by Asia Pacific. Europe is anticipated to be the fastest-growing region in this sector, as the cycling tourism has become a significant attraction in Europe, particularly in countries like Germany, the Netherlands, Denmark, and France, which boast excellent cycling infrastructure, including dedicated bike lanes. There is a notable trend towards adopting a healthy and active lifestyle among Europeans, many of whom prioritize their diets and regular exercise, further boosting the popularity of bicycle trips. Nations such as Belgium, Denmark, France, and Italy are actively investing in infrastructure to promote and facilitate bicycle commuting, significantly contributing to the regional market's growth.
Asia Pacific is the second largest regional market. Countries like China, Japan, and Singapore are prioritizing the development of infrastructure to promote and support bicycle commuting. Cities such as Tokyo are recognized for their low accident rates, making them ideal for cycling tours. Bicycle touring companies are actively seeking to expand their operations in emerging markets like India and Australia, where there is a rising interest in adventure and tourism, significantly driving the growth of this sector.
Some of the key companies operating in the bicycle trip market include Backroads,G Adventures, among others.
Backroads, founded in 1979, is one of the leading companies in the adventure travel industry, particularly known for offering luxury guided bicycling tours. Based in Berkeley, California, Backroads has become a globally recognized brand in active travel, providing trips to over 60 countries, including popular destinations such as Italy, France, California, and Vietnam. The company provides both guided and self-guided cycling tours, with upscale accommodations, gourmet dining, and personalized service tailored to various skill levels.
Spice Roads and Epic Road Rides are some of the emerging market companies in the target market.
Spice Roads is a specialized provider of bicycling tours, primarily operating across Asia with a focus on culturally immersive experiences. The company offers a variety of routes across countries like Thailand, Vietnam, Cambodia, and Myanmar, with some tours extending into Europe and the Middle East. Spice Roads caters to a range of cyclists, from casual riders to experienced adventurers, and emphasizes small group sizes and local expertise.
The following are the leading companies in the bicycle trip market. These companies collectively hold the largest market share and dictate industry trends.
View a comprehensive list of companies in the Bicycle Trip Market
Report Attribute |
Details |
Market size value in 2025 |
USD 1,524.4 million |
Revenue forecast in 2030 |
USD 2,994.2 million |
Growth rate |
CAGR of 14.5% from 2025 to 2030 |
Historical data |
2017 - 2024 |
Forecast period |
2025 - 2030 |
Quantitative units |
Revenue in USD million and CAGR from 2025 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, tour type, age group, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
Country scope |
U.S.; Canada; Mexico; UK; Germany; France; China; Japan; India; South Korea; Australia; Brazil; KSA; UAE; and South Africa |
Key companies profiled |
Spice Roads; Life Time Fitness, Inc. (Unbound Gravel); Epic Road Rides; Explore Worldwide Limited; Intrepid; Exodus Travels Limited; G Adventures |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global bicycle trip market report based on type, tour type, age group, and region:
Type Outlook (Revenue, USD Million, 2017 - 2030)
Solo
Group
Couple
Family
Tour Type Outlook (Revenue, USD Million, 2017 - 2030)
Single Day
Multi Day
Age Group Outlook (Revenue, USD Million, 2017 - 2030)
18-30 Years
31-50 Years
Above 50 Years
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Middle East & Africa
UAE
Kingdom of Saudi Arabia (KSA)
South Africa
b. The global bicycle trip market is expected to grow at a compound annual growth rate of 14.5% from 2025 to 2030 to reach USD 2,994.2 million by 2030.
b. The couple type segment dominated the bicycle trip market with a share of 46.8% in 2024. Bicycle trips offer a shared and immersive experience, allowing couples to explore new destinations together at their own pace while engaging in an active outdoor activity. Additionally, the combination of adventure and leisure makes these trips attractive for couples seeking meaningful travel experiences.
b. Some key players operating in the bicycle trip market include Spice Roads, Epic Road Rides, Lifetime Fitness, Inc. (Unbound Gravel), and Exodus Travels Limited, among others.
b. The global bicycle trip market size was estimated at USD 1,360.4 million in 2024 and is expected to reach USD 1,524.4 million in 2025.
b. Key factors that are driving the bicycle trip market growth include the growing demand for sustainable travel options and eco-friendly tourism activities contribute to the popularity of bicycle tours. Additionally, compared to other forms of transportation, bicycle trips are relatively affordable, making them attractive to budget-conscious travelers.
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