Bedroom Linen Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Product (Pillowcases & Covers, Sheets & Mattress Covers), And Segment Forecasts, 2023 - 2030

Report Overview

The global bedroom linen market size was valued at USD 28.09 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030. The boom in the housing, as well as the hospitality sector, is a major factor contributing to the growth of this industry. Moreover, the growing inclination toward spending on home furnishing products is also a reason propelling the industry growth. According to an article by Hotel Tech Report, till October 2021, 665 net hotels had opened in the U.S. with 85,306 being the room count. A high standard in bedroom fabric enhances the quality of rooms, due to which hotels continuously require good-quality bedsheets.

The COVID-19 pandemic had a negative impact on the market initially; however, as more and more people were spending time at home, invested in different types of bedroom linens to enhance their comfort. This was a reflection of people looking for self-care solutions at home to reduce their anxiety and have good-quality sleep. As a result, there was increased spending on bedroom linen, which favored the industry. Good-quality bedroom linens are necessary when it comes to the hospitality sector. The bed forms a major portion of a customer’s hotel experience. Thus, hotels invest in breathable, soft, and comfortable bedding.

The continuous growth in the hospitality sector, especially in the developing regions, will continue propelling the bedroom linen markets. The latter half of 2021 witnessed the launching of 454 hotels in the Asia Pacific Region, with 103,832 rooms, according to an article by Top Hotel. China has the first spot in hotel development across the Asia Pacific, with India and Australia being close to the second spot. Thus, these regions will be the major consumers of bedroom linen. With people taking a renewed interest in remodeling their homes, they tend to spend on home furnishing products, such as bedroom linen. A study by Comscore found that during the pandemic, nearly 74 million consumers in the U.S. completed a home remedial job.

Preferences for bedroom linens also differ from region to region. Anki Spets, the owner of a bedding company AREA Home says, on average, every person should have at least two sheets, but if living in a humid region, the number should go up. As sustainability continues to be the main factor affecting purchasing decisions of consumers, many brands have started offering eco-friendly and nontoxic products. Such products are made of organic cotton, linen, hemp, and tencel, which are free from chemicals. The bedding from Made Trade, for instance, is organic and sustainable and is made from products, such as bamboo lyocell and tencel eucalyptus.

As more and more brands enter this niche segment, more attention can be garnered from consumers. The trend of personalizing bedroom linen has been a trend, especially among affluent customers. Various online platforms get this done online, where consumers can choose from a list of fabrics, sizes, colors, and weights to get the product of their choice. Mosaic Weighted Blankets, for instance, offer customized weighted blankets where consumers can choose and customize a blanket. They also offer antimicrobial blankets for hospitals and similar institutions.

Product Insights

On the basis of product, the industry has been further categorized into sheets & mattress covers, blankets/quilts/comforters, pillowcases & covers, and others (curtains, bed pads). The sheets and mattress covers product segment dominated the global industry in 2022 and accounted for the largest share of more than 43.25% of the overall revenue. This product is a common requirement in almost every house and hotel. Consumers try to match the sheets and mattress covers in accordance with the room designs.

Various design options, such as floral, geometric, and checks, are available in this segment, making it a huge category in the product segment. With more development in the housing and hospitality sector, the segment will continue growing. The blankets/quilts/comforters product segment is estimated to grow at the fastest CAGR from 2023 to 2030. Various options in this segment, in terms of fabrics and their thickness, are available. Advancements in this segment, such as the use of polyester micro-fiber fabric to protect the mattress from spills and stains, will propel the segment's growth.

Distribution Channel Insights

The offline distribution channel segment dominated the industry in 2022 and accounted for the maximum share of more than 50.10% of the overall revenue. The quality of bedroom linens is an imperative factor affecting its sales. As consumers do not want to risk quality, they prefer going to shops, or brand outlets to buy these products. Offline channels also feature sales representatives on the field that help solve any customer query on the spot. This makes the purchase process faster, thus, this segment is preferred by consumers. The online distribution channel segment is projected to grow at the fastest CAGR over the forecast period.

With deep internet penetration and the busy schedules of consumers, this channel is a promising factor, which will fuel the industry's growth. Post-pandemic, online retailing of products became more rooted. A study by Comscore found that 1 in 3 consumers bought an online product on sale, which they would not have purchased otherwise; moreover, 75% conducted online research before a major purchase. Such trends will boost the industry's growth over the forecast period.

Application Insights

The residential segment is projected to register the fastest growth rate of 8.00% during the forecast period. As new housing units are made, there is an increased product demand. According to the report of the U.S. Census Bureau and the Department of Housing & Urban Development, approximately 1,595,100 housing units construction was started in 2021, a 15.6% increase from 2020. Good bedroom linens provide insulation, warmth, and comfort along with impacting the style of the bedroom. Thus, a lot of thought goes into buying such products. Increasing disposable incomes around the world will also boost industry growth.

The commercial application segment dominated the global industry in 2022. The rapid growth of the hospitality and medical sector is a major reason for the segment’s high share. Post-pandemic, a strong will towards traveling was noticed among the populations globally. According to an article by Word Tourism Organization, in 2022, around 700 million tourists traveled internationally between January and September, which is a 133% rise in the number recorded for the same period in 2021. As this number grows, there will be increased product demand from hotels.

Regional Insights

The Asia Pacific region dominated the industry in 2022 and accounted for the maximum share of more than 41.35% of the global revenue. The region will expand further at the fastest CAGR retaining its dominant market position throughout the forecast period. The rapidly growing hospitality and housing sector in this geography is the key factor responsible for the market growth. The latest study by CBRE found that investment in hotels in Asia Pacific rose to USD 10 billion. Confidence in this region’s performance along with operating profits almost reaching the pre-pandemic levels, this sector will continue growing, which will consequently affect the market for bedroom linen positively.

Middle East & Arica is projected to grow at a high CAGR from 2023 to 2030. Countries in this region, such as UAE, Egypt, Oman, Saudi Arabia, and Morocco, attract hordes of tourists throughout the year. The UAE Ministry of Economy released a report that in 2020, the number of hotels in the country increased to 1,089, and the hotel capacity reached 180,000 rooms. With continuous investments in the tourism of regions, such as Qatar, Dubai, Abu Dhabi, and Cairo, the hospitality industry is projected to grow. Thus, Middle East and Africa presents itself as lucrative region for bedroom linen.

Key Companies & Market Share Insights

The industry is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on launching new products to attract more consumers. Companies are diversifying their product portfolios to maintain their market share. For instance:

• Serta Simmons Bedding LLC, in June 2022, launched a limited-edition sleep collection designed by Nate Berkus. This collection features exclusive design prints along with a waterproof mattress protector. The material used is upcycled recovered plastic from the ocean

• In May 2021, Temper Sealy International, Inc. announced its acquisition of Dreams, a specialty bed retailer in the U.K. This move will help Temper Sealy grow in the European region and leverage the popularity and reach of Dreams

Some of the key players operating in the global bedroom linen market include:

• Serta Simmons Bedding, LLC

• Bed Bath & Beyond Inc.

• Tempur Sealy International, Inc.

• Pacific Coast Feather Company

• Acton & Acton Ltd.

• Beaumont & Brown Ltd.

• Boll & Branch LLC

• Crane and Canopy Inc.

• American Textile Co.

• Trident Ltd.

Bedroom Linen Market Report Scope

Global Bedroom Linen Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global bedroom linen market report based on product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Sheets & Mattress Covers

  • Blankets/Quilts/Comforters

  • Pillowcases & Covers

  • Others (Curtains, Bed Pads)

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • India

    • China

    • Japan

  • Middle East & Africa

    • South Africa

  • South & Central America

    • Brazil