Award Management Software Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Deployment (On-Premises, Cloud), By Organization Size, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

Award Management Software Market Trends

The global award management software market size was valued at USD 721.2 million in 2024 and is projected to grow at a CAGR of 13.9% from 2025 to 2030. Increasing demand for process automation in enterprises, companies' growing focus on adopting advanced technology tools to enhance efficiency, and the benefits offered by award management software related to application tracking, data handling, voting management, and more are primary growth drivers for this market.

Businesses from multiple industries and government agencies are increasingly adopting technology and innovation-based solutions that automate processes such as award management. The function involves a long list of tasks such as the generation of reward catalogs, collection of rewards, development of campaigns, reward uploads, reward targeting, stock management, fulfillment, reward features, the addition of coupons, coupon management, and more.

New product launches by key information technology companies and the increasing emphasis of businesses on the inclusion of strong management software to achieve operational excellence are also adding to the growth opportunities for this market. Solutions equipped with modern technologies related to award management efficiency and enhanced deployment capabilities are preferred by organizations for improved performances.

In addition, higher adoption rates by small and medium-scale businesses for process enhancements and reduced costs contribute to the growing demand for award management software offerings. These solutions facilitate the efforts to retain valuable employees while implementing strategies for recognition and talent development.

Component Insights

Based on components, solutions dominated the global market with a revenue share of 63.4 % in 2024, owing to companies' increasing focus on deploying advanced technology solutions. Multi-featured solutions equipped with technology excellence enable businesses to manage award or grant programs effectively by automating included steps such as pre-reviewing applications and qualifying applicants. Enhanced capabilities such as understanding multiple languages, smart features, cloud-based deployments, simplified process assistance, and more fuel the adoption in numerous industries and various government agencies.

The services segment is projected to grow significantly from 2025 to 2030. This includes implementation and integration, consulting and training, and support and maintenance. The rise in adoption by large enterprises and SMEs, lack of in-house IT professionals, and continuous requirement of support and maintenance are adding to the growth potential of this segment. Service portfolio enhancements by key companies operating in the award management software market are also contributing to the growth of this market.

Deployment Insights

The cloud deployments segment held the largest revenue share of this market in 2024 owing to improved capabilities offered by the cloud computing technology such as scalability, cost efficiencies, flexibility of scaling up only while additional use, remote monitoring, location-free access, and enhanced storage coupled with greater data security and protection. It also enables user businesses to manage web and mobile applications with unified alternatives. Reduced time spent on maintenance, robust redundancy systems and backups, no requirement of upfront investments for hardware and software adoptions, and adaptability offered by the model to shift utilization according to changing workloads are also adding to the growth opportunities of this segment.

On-premise deployments are expected to experience substantial growth during the forecast period. The security offered by this deployment model is a key growth-driving factor. On-premise deployments comprise complete control and ownership of software, hardware, data, and systems. Low latency and predictable performances are also driving the growth of this segment. The ability to integrate existing legacy systems, customized and flexible infrastructure, and easier compliance adherence in industries with strict regulation scenarios are a few more aspects that have contributed to prefer on premise deployments.

Organization Size Insights

The large enterprises segment accounted for the largest revenue share of the global award management software market in 2024. The ability to invest upfront, availability of resources, presence of skilled professionals, changing workloads, the continuous requirement of focus on core business activities, inclination towards innovation, and large-scale operations are some of the key growth driving factors for this segment.

The SMEs segment is anticipated to experience a significant CAGR during the forecast period. SMEs' focus on adopting cost-effective, cloud-deployed award management solutions to ensure efficiency, improved award management processes, cost savings, and transparency are some of the key factors associated with their growing adoption of award management software.

Vertical Insights

Based on vertical, the corporate segment dominated the global award management software market in 2024. Corporation, i.e. large company or group of company often prefer adoption of innovation based management solutions for enhanced processes, improved performances and efficiency, addition of technology capabilities, data security, complexities in operations, and to ensure better outcomes.

Educational institutes segment is projected to experience a fastest CAGR of 15.0% from 2025 to 2030. Some of the key reasons contributing to growing adoption in educational institutes include benefits offered by the product such as streamlined processes, management of multiple programs, cost effectiveness, stimulation of competition, insights offered and more. It also helps institutes in improving communication, accomplishing efficiencies, and facilitating remote access across different administrative departments.

Regional Insights

North America dominated the global award management software market with a revenue share of 32.1% in 2024. The presence of multiple large enterprises from different sectors in the region, growing adoption of technology tools to ensure enhanced processes, reduced costs, and improved outcomes, increasing focus on digital transformation, and availability of multiple cloud-deployed technology solutions for award management are some of the key growth driving factors for this market.

U.S. Award Management Software Market Trends

U.S. award management software market held largest revenue share of the regional industry in 2024 owing to increasing availability and accessibility of modern technologies, focus of large companies on streamlining processes while reducing costs, growth in demand from SMEs, and improved portfolio offerings by the key companies in the market. Robust telecom and information technology industry also plays vital role in growth of the U.S. award management software market.

Europe Award Management Software Market Trends

Europe was identified as a lucrative global award management market region in 2024. This market is primarily influenced by the rapid pace of technology transformation in the area, the growing focus of companies and large-scale operators on adopting automation solutions to ensure improved processes and the availability and accessibility of innovation-backed software offerings by major market participants.

The UK award management software market held the largest revenue share of the regional market in 2024. The rapid pace of technology transformation activities, the rising adoption of cloud-deployed software solutions for enhanced monitoring and remote access, the large presence of global educational institutes in the country, and the robust business environment are some of the key growth-driving aspects of this market.

Asia Pacific Award Management Software Market Trends

Asia Pacific award management software market is projected to experience the fastest CAGR of 15.0% from 2025 to 2030. The digital revolution experienced by the region, rising investments by governments and organizations in technology transformation, the presence of multiple global enterprises with large-scale operations worldwide, and the availability of customized services and solutions offered by key industry participants are expected to generate growth for this market.

China award management software market held the largest revenue share of the regional industry in 2024 owing to the country's robust business environment, the presence of multiple IT enterprises in the domestic market, the growing focus on technology enhancements in multiple industries, the benefits offered by improved solution portfolios by global market participants, and more.

Key Award Management Software Company Insights

Some of the key companies operating in the global award management software include AcclaimWorks, AwardStage, Alpha Awards, Blackbaud, Evalato, Omnipress, Submit.com and others. To address growing demand and completion in the market, the key companies are adopting strategies such as enhanced portfolios, improved services in support & maintenance, collaborations and more.

• AwardStage, one of the prominent award management platforms offers its assistance to awards management, for entrants and for judges. The solution offered is characterized with ease of entry process, enhanced control, striking award websites, online payment alternatives, event ticketing, and simplified judging processes.

• JUDGIFY, a major market participant, offers web-based software and services, to multiple end users including corporations, agencies, publishers, trade associations, association management companies and governmental organizations

Recent Developments

• In October 2024, Maryland Department of General Services deployed a state-of-the-art award management system designed by one of the key players in market, Submittable. The step is expected to simplify cumbersome process of annual disbursement of billions of dollars. 

Award Management Software Market Report Scope

Global Award Management Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global award management software market report based on component, deployment, organization size, vertical and region.

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Solution

  • Services

• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

  • On-Premises

  • Cloud

• Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)

  • On-Premises

  • Cloud

• Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

  • Government

  • Educational Institute

  • Corporation

  • Industry Association

  • Philanthropic Organization

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • UAE

    • Saudi Arabia

    • South Africa