Amaranth Market Size, Share & Trends Analysis Report By Application (Personal Care, Food & Beverages, Pharmaceuticals), By Product (Seed, Oil, Leaf, Flour), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global amaranth market size was estimated at USD 5.88 billion in 2017. It is poised to expand at a CAGR of 11.3% during the forecast period. Amaranth products offer several medical benefits that our favorable for aged people. Therefore, the rising geriatric population along with a growing preference for vegan sustenance is likely to stimulate the growth of the market over the forecast period.

Consumer behavior, which is exhibited across search, purchase, use, evaluation, and display, plays a vital role in the development of the market. As the global consumer demographic is leaning towards the use of halal cosmetics, the personal care industry worldwide is expected to consider amaranth as essential in the future.

Amaranth seeds have been a part of indigenous culture in Central America and Mexico on account of their high concentration of protein, minerals, and vitamins. Although the consumption of the plant is anchored mainly in Central America, over the past few years, the demand for the products has witnessed significant growth in various regions such as Europe, North America, and the Asia Pacific.

Increasing consumer interest in pursuing a healthy lifestyle and growing penetration of essential oils in the cosmetic industry are estimated to boost the growth of the market over the next few years. The growing use of essential oils in the food and beverage industry is also propelling the market over the forecast period. The purchasing behavior of consumers towards organic foods is largely influenced by factors such as specific food attributes, personality traits, natural features that the food preserves, place of manufacture, and vegetarian issues.

Increasing concerns regarding impairment effects, growing consciousness about the environment, and rising sociability of individuals are creating a shift in behavior and preference towards organic products. Spiraling global cultivation activities to facilitate organic demand is anticipated to work in favor of the market.

The booming global cosmetics industry coupled with the rapid penetration of manufacturers in emerging markets is projected to stir up the use of amaranth products over the forecast period. Despite the economic downturn in recent years, the cosmetics industry has defied the global recession by promoting new brands, penetrating emerging nations, and innovating existing product portfolios to make them attractive to consumers.

Competition in the arena is poised to grow more aggressive over the coming years as companies are increasingly undertaking several initiatives including frequent acquisitions, mergers, strategic alliances, and capital expansion. Key players are focusing on increasing profitability through product innovation, thus consolidating their position in the market. This is largely dependent upon raw material suppliers and manufacturers, who are primarily concentrated in the U.S., China, and Italy.

Product Insights

Based on products, the seeds segment dominated the overall market in 2017. Amaranth seeds constitute several minerals including iron, calcium, phosphorus, potassium, and magnesium. As mineral supplements, they are consumed in the fortification of foods for minerals. Over the forecast period, the demand for an amaranth crop as a weed is expected to experience an upswing. Increasing health-consciousness among people is resulting in increased usage of natural sources of nourishment as opposed to synthetic mineral supplements. This, in turn, is providing an upthrust to the market.

Amaranth oil has several properties including temperature versatility, good squalene content, great nutritional value, and skin-identical nature. Squalene in amaranth oil is beneficial for pharmaceutical purposes as a result of its anti-oxidation, cell-rejuvenating as well as immune system strengthening attributes. The product is also utilized in cancer treatment therapies and is further incorporated into medicinal purposes to decrease drug dosage related side-effects.

Amaranth leaves are rich in minerals, vitamins, proteins, and carbohydrates and therefore, help in protection against hair loss as well as premature greying. Their ability to work as a natural astringent helps in curing several skin problems such as acne and eczema. These factors, along with the ability of the product as a mouthwash to treat mouth and gum-related conditions, are estimated to foster the growth of the segment over the coming years.

Application Insights

Food & beverages, personal care, pharmaceuticals, and others are the four application segments in the amaranth market. In 2017, the personal care segment accounted for more than 50.0% of the overall revenue. The segment has the presence of a larger number of established players and is likely to witness significant growth, especially in emerging markets on account of growing consumer acceptance.

The food & beverage segment is expected to post a CAGR of 10.3% in terms of volume during the forecast period. Soaring demand for the product in ground form or as a flour in cookies, bread, granola, noodles, cereals, and pancakes is estimated to contribute to the growth of the product. On the other hand, amaranth is traditionally consumed during fasts as well as is given to patients recovering from illness. The product is also an outstanding substitute for consumers who are gluten allergic.

In the personal care sector, the demand for amaranth is anticipated to witness a CAGR of 10.8% during the same period. The product combined with distinguished ingredients in cosmetics creates a range that supports the skin’s ability to function normally, defends the skin’s barrier function, helps smoothen wrinkles, and fights environmental stress through its anti-oxidant property. These attributes, therefore, are projected to act as a driver for the product in the personal care sector.

The pharmaceutical sector is poised to be the most promising application segment in terms of revenue as well as volume over the forecast years. Amaranth oil and seeds are beneficial for patients diagnosed with cardiovascular disease or hypertension. The demand for the product in the pharmaceutical industry is likely to be driven by the functional properties required in maintaining human health in various age groups such as adults, children, and high-performance athletes. The product is safe for consumption for gluten and lactose-intolerant people.

Regional Insights

North America was valued at USD 1.48 billion in 2017. It is expected to progress at a CAGR of 11.1% during the forecast period. Increasing demand for squalene, which is extracted primarily from amaranth products, is estimated to spur the growth of the regional market, mainly on account of properties including anti-inflammatory, anti-oxidation, and anti-aging properties. Moreover, the burgeoning trend in the pharmaceutical industry of developing novel medicines based on bio-based raw materials is anticipated to bode well for the regional market over the coming years.

The market in the Asia Pacific is projected to exhibit a CAGR of 12.0% during the same period. The region is poised to account for approximately 44.0% of the overall revenue by 2025, owing to rising disposable incomes and a widening population base, especially in countries such as India and China. Anti-aging products have emerged as the most popular personal care product segment owing to increased consumption among adult age groups in China. These factors along with high R&D developments and the introduction of advanced and innovative products are rendering the regional market lucrative for global players.

Europe is likely to post a CAGR of 10.6% in terms of value during the forecast period. The presence of major personal care product manufacturers including Kao Corp.; Unilever Group; Colgate-Palmolive Co.; Estée Lauder Cos Inc.; Procter & Gamble Co.; and L'Oréal Group in the region is expected to augment the cosmetics industry in the region, which in turn will fuel the demand for amaranth over the forecast period.

Amaranth Market Share Insights

The industry is exceptionally aggressive with organizations undertaking a few activities including regular mergers, acquisitions, capital extension, and strategic alliances. Established players are concentrating on expanding their presence in the overall market alongside productivity through technological innovation.

The market is dependent on raw material suppliers and manufacturers, who are primarily concentrated in the U.S., China, India, and Brazil. Organizations are focusing on ideal business development by actualizing different development techniques. They are framing strategic alliances with strong players of the specific province and sharing innovative expertise for the personal care, food & beverage, and pharmaceutical sectors.

Some of the key companies present in the market are Proderna Biotech Pvt. Ltd., Irel Nans Products Pvt Ltd., AMR Amaranth A.S., Amaranth Nord, Dk Mass S.R.O, Nu-World Foods, RusOliva Pvt. Ltd, Flavex Naturextracte Gmbh, Spol S.R.O, Flaveko Trade Spol. S.R.O, Saar, and Amaranth Bio Company.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global amaranth market report based on product, application, and region:

• Product Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)

  • Amaranth seed

  • Amaranth oil

  • Amaranth leaf

  • Amaranth flour

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)

  • Food & Beverages

  • Personal care

  • Pharmaceuticals

  • Others

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa