North America Sports Analytics Market Size & Outlook

The sports analytics market in North America is expected to reach a projected revenue of US$ 1,352.2 million by 2030. A compound annual growth rate of 27.5% is expected of North America sports analytics market from 2024 to 2030.
Revenue, 2023 (US$M)
$246.3
Forecast, 2030 (US$M)
$1,352.2
CAGR, 2024 - 2030
27.5%
Report Coverage
North America

North America sports analytics market highlights

  • The North America sports analytics market generated a revenue of USD 246.3 million in 2023.
  • The market is expected to grow at a CAGR of 27.5% from 2024 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2023.
  • Software is the most lucrative component segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 246.3 million
Market revenue in 2030USD 1,352.2 million
Growth rate27.5% (CAGR from 2023 to 2030)
Largest segmentSoftware
Fastest growing segmentSoftware
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services
Key market players worldwideCatapult Group International Ltd, ChyronHego, deltatre, Genius Sports Ltd, International Business Machines Corp, Oracle Corp, SAP SE, SAS, Sportradar Group AG Class A, Stats Perform, Agile Sports Analytics, Experfy


Other key industry trends

  • In terms of revenue, North America region accounted for 28.8% of the global sports analytics market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,257.3 million by 2030.

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Sports Analytics Market Companies

Name Profile # Employees HQ Website

North America sports analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports analytics market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 61.27% in 2023. Horizon Databook has segmented the North America sports analytics market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.


The promising growth prospects of the market can be attributed to the increasing adoption of advanced technologies such as smart infrastructure, sports data analytics, and digital signage in sports stadiums to attract fans and improve team performance.

Major sports leagues such as the NFL, NBA, MLB, and NHL are increasingly relying on sports analytics solutions to make data-driven decisions, optimize growth strategies, and gain a competitive advantage. Furthermore, sports organizations are utilizing cloud services, big data, artificial intelligence, drones, and wearables to make gameplay more equitable, safer, and more profitable.

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Target buyers of North America sports analytics market databook

  • Our clientele includes a mix of sports analytics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America sports analytics market , including forecasts for subscribers. This continent databook contains high-level insights into North America sports analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America sports analytics market size, by country, 2018-2030 (US$M)

North America Sports Analytics Market Outlook Share, 2023 & 2030 (US$M)

North America sports analytics market size, by country, 2018-2030 (US$M)

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