Vietnam Social Commerce Market Size & Outlook, 2023-2030

The social commerce market in Vietnam is expected to reach a projected revenue of US$ 3.4 million by 2030. A compound annual growth rate of 15% is expected of Vietnam social commerce market from 2024 to 2030.
Revenue, 2023 (US$M)
$1.3
Forecast, 2030 (US$M)
$3.4
CAGR, 2024 - 2030
14.7%
Report Coverage
Vietnam

Vietnam social commerce market highlights

  • The Vietnam social commerce market generated a revenue of USD 1.3 million in 2023 and is expected to reach USD 3.4 million by 2030.
  • The Vietnam market is expected to grow at a CAGR of 15% from 2024 to 2030.
  • In terms of segment, b2c was the largest revenue generating business model in 2023.
  • B2C is the most lucrative business model segment registering the fastest growth during the forecast period.


Social commerce market data book summary

Market revenue in 2023USD 1.3 million
Market revenue in 2030USD 3.4 million
Growth rate15% (CAGR from 2023 to 2030)
Largest segmentB2c
Fastest growing segmentB2C
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationB2C, B2B, C2C
Key market players worldwideEtsy Inc, Meesho, Meta Platforms Inc Class A, PDD Holdings Inc ADR, Pinterest Inc Class A, InMobi, Snap Inc Class A, TikTok, X (formerly Twitter), Tencent Holdings Ltd, Yunji Sharing Technology Co., Poshmark, Taobao, Trell, Xiaohongshu


Other key industry trends

  • In terms of revenue, Vietnam accounted for 0.1% of the global social commerce market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China social commerce market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 151.5 million by 2030.

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Social Commerce Market Scope

Social commerce market segmentation & scope
B2C
B2B
C2C
Personal & Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food & Beverage
Others
Video Commerce (Live stream + Prerecorded)
Social Network-led Commerce
Social Reselling
Group Buying
Product Review Platforms

Social Commerce Market Companies

Name Profile # Employees HQ Website

Vietnam social commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social commerce market will help companies and investors design strategic landscapes.


B2c was the largest segment with a revenue share of 53.85% in 2023. Horizon Databook has segmented the Vietnam social commerce market based on b2c, b2b, c2c covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Vietnam social commerce market databook

  • Our clientele includes a mix of social commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Vietnam social commerce market , including forecasts for subscribers. This country databook contains high-level insights into Vietnam social commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Vietnam social commerce market size, by business model, 2018-2030 (US$M)

Vietnam Social Commerce Market Outlook Share, 2023 & 2030 (US$M)

Vietnam social commerce market size, by business model, 2018-2030 (US$M)

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