U.S. Protein Supplements Market Size & Outlook, 2023-2030

The protein supplements market in the United States is expected to reach a projected revenue of US$ 3,519.1 million by 2030. A compound annual growth rate of 7.6% is expected of the United States protein supplements market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,104.6
Forecast, 2030 (US$M)
$3,519.1
CAGR, 2024 - 2030
7.6%
Report Coverage
U.S.

U.S. protein supplements market highlights

  • The U.S. protein supplements market generated a revenue of USD 2,104.6 million in 2023 and is expected to reach USD 3,519.1 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 7.6% from 2024 to 2030.
  • In terms of segment, animal based was the largest revenue generating source in 2023.
  • Plant Based is the most lucrative source segment registering the fastest growth during the forecast period.


Protein supplements market data book summary

Market revenue in 2023USD 2,104.6 million
Market revenue in 2030USD 3,519.1 million
Growth rate7.6% (CAGR from 2023 to 2030)
Largest segmentAnimal based
Fastest growing segmentPlant Based
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAnimal Based, Plant Based
Key market players worldwideGlanbia PLC, MusclePharm Corp, Abbott Laboratories, PepsiCo Inc, NOW Foods, Transparent Labs, RSP Nutrition, Symrise AG, Quest Nutrition, Iovate Health Sciences International, AMCO Proteins, Nutrabolt, Dymatize Enterprises, BPI Sports, BRF SA ADR, Rousselot, Gelita AG, Hoogwegt


Other key industry trends

  • In terms of revenue, U.S. accounted for 33.0% of the global protein supplements market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. protein supplements market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 3,519.1 million by 2030.

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Protein Supplements Market Companies

Name Profile # Employees HQ Website

U.S. protein supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to protein supplements market will help companies and investors design strategic landscapes.


Animal based was the largest segment with a revenue share of 58.04% in 2023. Horizon Databook has segmented the U.S. protein supplements market based on animal based, plant based covering the revenue growth of each sub-segment from 2018 to 2030.


The increasing obesity rate in the U.S. has contributed to the growth of the protein supplements market. With the rising awareness of the importance of a healthy diet and regular exercise, the trend of fitness has become increasingly popular in recent years.

Protein supplements have become a popular choice for individuals who are looking to supplement their diet with additional protein to support their fitness goals. As a result, the protein supplements market has experienced significant growth in the U.S. Many companies are developing innovative products to meet this increasing demand.

In January 2023, Surthrival introduced the world's first plant-based protein powder that is sourced entirely from wild-foraged black walnuts in the U.S. Through an advanced CO₂ extraction process, the product yields a high concentration of plant-based protein, boasting 17 grams of protein per serving.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. protein supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. protein supplements market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. protein supplements market size, by source, 2018-2030 (US$M)

U.S. Protein Supplements Market Outlook Share, 2023 & 2030 (US$M)

U.S. protein supplements market size, by source, 2018-2030 (US$M)

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