U.S. Nutraceuticals Market Size & Outlook, 2025-2030

The nutraceuticals market in the United States is expected to reach a projected revenue of US$ 230,391.6 million by 2030. A compound annual growth rate of 6.2% is expected of the United States nutraceuticals market from 2025 to 2030.
Revenue, 2024 (US$M)
$160,441.2
Forecast, 2030 (US$M)
$230,391.6
CAGR, 2025 - 2030
6.2%
Report Coverage
U.S.

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

U.S. nutraceuticals market, 2018-2030 (US$M)

To keep accessing Horizon, please sign in or register for a free account

  • Access to global market statistics
  • Access to company profiles
  • Free use-cases & research insights

No credit card required*

U.S. nutraceuticals market highlights

  • The U.S. nutraceuticals market generated a revenue of USD 160,441.2 million in 2024 and is expected to reach USD 230,391.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6.2% from 2025 to 2030.
  • In terms of segment, dietary supplements was the largest revenue generating product in 2024.
  • Dietary Supplements is the most lucrative product segment registering the fastest growth during the forecast period.


Nutraceuticals market data book summary

Market revenue in 2024USD 160,441.2 million
Market revenue in 2030USD 230,391.6 million
Growth rate6.2% (CAGR from 2025 to 2030)
Largest segmentDietary supplements
Fastest growing segmentDietary Supplements
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDietary Supplements, Functional Food, Functional Beverages, Infant Formula
Key market players worldwideDSM, Alticor Corporate Enterprises, Pfizer Inc, Nestle SA, The Kraft Heinz Co, The Hain Celestial Group Inc, Nature's Brands, General Mills Inc, Danone SA, Tyson Foods Inc Class A, Amway Corporation, Yakult Honsha Co Ltd, Otsuka Pharmaceutical, GlaxoSmithKline, Haleon PLC


Other key industry trends

  • In terms of revenue, U.S. accounted for 27.1% of the global nutraceuticals market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. nutraceuticals market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 20,558.6 million by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Nutraceuticals Market Companies

Name Profile # Employees HQ Website
Haleon PLC View profile 24622 The Heights, Building 5, First Floor, Surrey, Weybridge, United Kingdom, KT13 0NY https://www.haleon.com
Amway Corporation View profile 10001+ Ada, Michigan, United States, North America http://www.amway.com
Alticor Corporate Enterprises View profile 10001+ Ada, Michigan, United States, North America http://www.alticor.com
GlaxoSmithKline View profile 10001+ London, England, United Kingdom, Europe http://www.gsk.com
Yakult Honsha Co Ltd View profile 29880 1-19 Higashi Shimbashi 1-chome, Minato-ku, Tokyo, Japan, 105-0021 http://www.yakult.co.jp
The Kraft Heinz Co View profile 36000 One PPG Place, Pittsburgh, PA, United States, 15222 https://www.kraftheinzcompany.com
Nature's Brands View profile 11-50 Chattanooga, Tennessee, United States, North America https://www.naturesbrands.com/
Tyson Foods Inc Class A View profile 139000 2200 West Don Tyson Parkway, Springdale, AR, United States, 72762-6999 https://www.tysonfoods.com
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Otsuka Pharmaceutical View profile 251-500 Tokyo, Tokyo, Japan, Asia https://www.otsuka.co.jp/en/
DSM View profile 10001+ Heerlen, Limburg, The Netherlands, Europe http://www.dsm.com
The Hain Celestial Group Inc View profile 2837 4600 Sleepytime Drive, Co, Boulder, DE, United States, 80301 https://www.hain.com
Danone SA View profile 88843 17, Boulevard Haussmann, Paris, France, 75009 https://www.danone.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com

U.S. nutraceuticals market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nutraceuticals market will help companies and investors design strategic landscapes.


Dietary supplements was the largest segment with a revenue share of 42.85% in 2024. Horizon Databook has segmented the U.S. nutraceuticals market based on dietary supplements, functional food, functional beverages, infant formula covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. consumers are extremely health-conscious and demand specific ingredients in nutraceutical products they consume, resulting in a need for customization of nutraceuticals for each target group. Companies in the U.S. are looking to diversify their products and are leaning more toward natural nutraceutical ingredients in their product offerings, mainly due to the increasing consumer demand for all-natural, non-modified functional ingredients.

Increasing demand for sports nutrition products among working professionals in the U.S. for maintaining muscular strength is expected to promote the consumption of dietary supplements. Furthermore, new product developments and attractive internet campaigns by Amway and Herbalife in the U.S. are expected to amplify the demand for nutraceutical products, particularly dietary supplements, in the near future.

Reasons to subscribe to U.S. nutraceuticals market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of U.S. nutraceuticals market databook

  • Our clientele includes a mix of nutraceuticals market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. nutraceuticals market , including forecasts for subscribers. This country databook contains high-level insights into U.S. nutraceuticals market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

U.S. nutraceuticals market size, by product, 2018-2030 (US$M)

U.S. Nutraceuticals Market Outlook Share, 2024 & 2030 (US$M)

U.S. nutraceuticals market size, by product, 2018-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more
Chat with us
Research Assistance
Online