U.S. Nutraceuticals Market Size & Outlook, 2024-2030

The nutraceuticals market in the United States is expected to reach a projected revenue of US$ 146,505.5 million by 2030. A compound annual growth rate of 7.6% is expected of the United States nutraceuticals market from 2025 to 2030.
Revenue, 2024 (US$M)
$94,650.2
Forecast, 2030 (US$M)
$146,505.5
CAGR, 2025 - 2030
7.6%
Report Coverage
U.S.

U.S. nutraceuticals market highlights

  • The U.S. nutraceuticals market generated a revenue of USD 88,377.4 million in 2023 and is expected to reach USD 146,505.5 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 7.5% from 2024 to 2030.
  • In terms of segment, probiotics was the largest revenue generating ingredient in 2023.
  • Probiotics is the most lucrative ingredient segment registering the fastest growth during the forecast period.


Nutraceuticals market data book summary

Market revenue in 2023USD 88,377.4 million
Market revenue in 2030USD 146,505.5 million
Growth rate7.5% (CAGR from 2023 to 2030)
Largest segmentProbiotics
Fastest growing segmentProbiotics
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAloe vera, Amino acids, Botanical Ingredients, Cannabidiol, Carbohydrates, Carnitine, Food Color, Carotenoids, Spirulina, Collagen, Colostrum, Cultures and fermentation starters, Dairy ingredients, Emulsifiers, Enzymes, Essential oils, Fat replacers, Fats and oils, Fibres, Flavours, Fruit and vegetable products, Glucosamine / Chondroitin, Isoflavones, Juices and concentrates, Krill, Lipids / Fatty Acids, Marine ingredients, Minerals, Omega-3s, Prebiotics, Probiotics, Proteins, Sweeteners, Vitamins, Whey proteins
Key market players worldwideDSM, Alticor Corporate Enterprises, Pfizer Inc, Nestle SA, The Kraft Heinz Co, The Hain Celestial Group Inc, Nature's Brands, General Mills Inc, Danone SA, Tyson Foods Inc Class A


Other key industry trends

  • In terms of revenue, U.S. accounted for 27.9% of the global nutraceuticals market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. nutraceuticals market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 26,569.1 million by 2030.

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Nutraceuticals Market Scope

Nutraceuticals market segmentation & scope

Nutraceuticals Market Companies

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U.S. nutraceuticals market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nutraceuticals market will help companies and investors design strategic landscapes.


Probiotics was the largest segment with a revenue share of 33.31% in 2024. Horizon Databook has segmented the U.S. nutraceuticals market based on aloe vera, amino acids, botanical ingredients, cannabidiol, carbohydrates, carnitine, food color, carotenoids, spirulina, collagen, colostrum, cultures and fermentation starters, dairy ingredients, emulsifiers, enzymes, essential oils, fat replacers, fats and oils, fibres, flavours, fruit and vegetable products, glucosamine / chondroitin, isoflavones, juices and concentrates, krill, lipids / fatty acids, marine ingredients, minerals, omega-3s, prebiotics, probiotics, proteins, sweeteners, vitamins, whey proteins covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. consumers are extremely health-conscious and demand specific ingredients in nutraceutical products they consume, resulting in a need for customization of nutraceuticals for each target group. Companies in the U.S. are looking to diversify their products and are leaning more toward natural nutraceutical ingredients in their product offerings, mainly due to the increasing consumer demand for all-natural, non-modified functional ingredients.

Increasing demand for sports nutrition products among working professionals in the U.S. for maintaining muscular strength is expected to promote the consumption of dietary supplements. Furthermore, new product developments and attractive internet campaigns by Amway and Herbalife in the U.S. are expected to amplify the demand for nutraceutical products, particularly dietary supplements, in the near future.

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  • Our clientele includes a mix of nutraceuticals market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. nutraceuticals market , including forecasts for subscribers. This country databook contains high-level insights into U.S. nutraceuticals market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. nutraceuticals market size, by ingredient, 2018-2030 (US$M)

U.S. Nutraceuticals Market Outlook Share, 2024 & 2030 (US$M)

U.S. nutraceuticals market size, by ingredient, 2018-2030 (US$M)

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