Middle East & Africa Nutraceuticals Market Size & Outlook

The nutraceuticals market in Middle East & Africa is expected to reach a projected revenue of US$ 25,581.5 million by 2030. A compound annual growth rate of 7.5% is expected of Middle East & Africa nutraceuticals market from 2025 to 2030.
Revenue, 2024 (US$M)
$16,600.7
Forecast, 2030 (US$M)
$25,581.5
CAGR, 2025 - 2030
7.5%
Report Coverage
Middle East & Africa

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Middle East & Africa nutraceuticals market, 2018-2030 (US$M)

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MEA nutraceuticals market highlights

  • The MEA nutraceuticals market generated a revenue of USD 16,600.7 million in 2024.
  • The market is expected to grow at a CAGR of 7.5% from 2025 to 2030.
  • In terms of segment, functional food was the largest revenue generating product in 2024.
  • Dietary Supplements is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.


MEA data book summary

Market revenue in 2024USD 16,600.7 million
Market revenue in 2030USD 25,581.5 million
Growth rate7.5% (CAGR from 2025 to 2030)
Largest segmentFunctional food
Fastest growing segmentDietary Supplements
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDietary Supplements, Functional Food, Functional Beverages, Infant Formula
Key market players worldwideDSM, Alticor Corporate Enterprises, Pfizer Inc, Nestle SA, The Kraft Heinz Co, The Hain Celestial Group Inc, Nature's Brands, General Mills Inc, Danone SA, Tyson Foods Inc Class A, Amway Corporation, Yakult Honsha Co Ltd, Otsuka Pharmaceutical, GlaxoSmithKline, Haleon PLC


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.8% of the global nutraceuticals market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 376,059.5 million by 2030.

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Nutraceuticals Market Companies

Name Profile # Employees HQ Website
Haleon PLC View profile 24622 The Heights, Building 5, First Floor, Surrey, Weybridge, United Kingdom, KT13 0NY https://www.haleon.com
Amway Corporation View profile 10001+ Ada, Michigan, United States, North America http://www.amway.com
Alticor Corporate Enterprises View profile 10001+ Ada, Michigan, United States, North America http://www.alticor.com
GlaxoSmithKline View profile 10001+ London, England, United Kingdom, Europe http://www.gsk.com
Yakult Honsha Co Ltd View profile 29880 1-19 Higashi Shimbashi 1-chome, Minato-ku, Tokyo, Japan, 105-0021 http://www.yakult.co.jp
The Kraft Heinz Co View profile 36000 One PPG Place, Pittsburgh, PA, United States, 15222 https://www.kraftheinzcompany.com
Nature's Brands View profile 11-50 Chattanooga, Tennessee, United States, North America https://www.naturesbrands.com/
Tyson Foods Inc Class A View profile 139000 2200 West Don Tyson Parkway, Springdale, AR, United States, 72762-6999 https://www.tysonfoods.com
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Otsuka Pharmaceutical View profile 251-500 Tokyo, Tokyo, Japan, Asia https://www.otsuka.co.jp/en/
DSM View profile 10001+ Heerlen, Limburg, The Netherlands, Europe http://www.dsm.com
The Hain Celestial Group Inc View profile 2837 4600 Sleepytime Drive, Co, Boulder, DE, United States, 80301 https://www.hain.com
Danone SA View profile 88843 17, Boulevard Haussmann, Paris, France, 75009 https://www.danone.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com

Middle East & Africa nutraceuticals market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to nutraceuticals market will help companies and investors design strategic landscapes.


Functional food was the largest segment with a revenue share of 30.32% in 2024. Horizon Databook has segmented the Middle East & Africa nutraceuticals market based on dietary supplements, functional food, functional beverages, infant formula covering the revenue growth of each sub-segment from 2018 to 2030.


The Middle East & Africa is anticipated to witness a growing demand for nutraceuticals, which can be attributed to the expanding health industry in the region. The MEA nutraceutical market is principally driven by the rising disposable income and increasing awareness among consumers regarding the health benefits of dietary supplements.

Transitioning demographics in the region including the rise of the young & working population have increased the spending on products related to health and well-being. Clean labels and natural products are being consumed to a significant extent as consumers realize the associated benefits compared to other artificial additive-containing products.

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  • Our clientele includes a mix of nutraceuticals market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa nutraceuticals market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa nutraceuticals market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA nutraceuticals market size, by country, 2018-2030 (US$M)

Middle East & Africa Nutraceuticals Market Outlook Share, 2024 & 2030 (US$M)

MEA nutraceuticals market size, by country, 2018-2030 (US$M)

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