Market revenue in 2023 | USD 26,519.1 million |
Market revenue in 2030 | USD 37,538.8 million |
Growth rate | 5.1% (CAGR from 2023 to 2030) |
Largest segment | Bottom innerwear |
Fastest growing segment | Thermal & Baselayers |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Top Innerwear, Bottom Innerwear, Thermal & Baselayers |
Key market players worldwide | Victoria's Secret & Co, Amazon.com Inc, Hanesbrands Inc, Jockey International, PVH Corp |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to innerwear market will help companies and investors design strategic landscapes.
Bottom innerwear was the largest segment with a revenue share of 50.84% in 2023. Horizon Databook has segmented the China innerwear market based on top innerwear, bottom innerwear, thermal & baselayers covering the revenue growth of each sub-segment from 2017 to 2030.
E-commerce has played a pivotal role in the growth of the innerwear market in China. Online platforms such as Tmall, JD.com, and Taobao have become popular destinations for consumers to purchase innerwear products. The convenience, extensive product range, and competitive pricing offered by e-commerce platforms have fueled the shift toward online shopping.
Additionally, social media platforms like WeChat and Xiaohongshu (Little Red Book) have become important channels for brand discovery and engagement. In recent years, there has been an increased focus on promoting a more conservative image in advertising and media in China.
This has led to stricter regulations and guidelines for certain industries, including fashion and beauty. Innerwear advertising, like other forms of advertising, is subjected to these regulations, requiring brands to ensure their content aligns with the guidelines set by the Chinese authorities.
Horizon Databook provides a detailed overview of country-level data and insights on the China innerwear market , including forecasts for subscribers. This country databook contains high-level insights into China innerwear market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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