U.S. Dietary Supplements Market Size & Outlook, 2023-2030
U.S. dietary supplements market, 2018-2030 (US$M)
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U.S. dietary supplements market highlights
- The U.S. dietary supplements market generated a revenue of USD 53,578.9 million in 2023 and is expected to reach USD 78,936.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.7% from 2024 to 2030.
- In terms of segment, vitamins was the largest revenue generating ingredient in 2023.
- Protiens & Amino Acids is the most lucrative ingredient segment registering the fastest growth during the forecast period.
Dietary supplements market data book summary
| Market revenue in 2023 | USD 53,578.9 million |
| Market revenue in 2030 | USD 78,936.8 million |
| Growth rate | 5.7% (CAGR from 2023 to 2030) |
| Largest segment | Vitamins |
| Fastest growing segment | Protiens & Amino Acids |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Vitamins, Botanicals, Minerals, Protiens & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids |
| Key market players worldwide | Amway Malaysia Holdings, Abbott Laboratories, Bayer AG, Glanbia PLC, Pfizer Inc, Archer-Daniels Midland Co, Nu Skin Enterprises Inc Class A, GlaxoSmithKline, Herbalife Ltd, Natures Sunshine Products Inc, DuPont de Nemours Inc, Nestle SA, NOW Foods, RBK Nutraceuticals, Goodhealth |
Other key industry trends
- In terms of revenue, U.S. accounted for 30.2% of the global dietary supplements market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. dietary supplements market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 6,550.9 million by 2030.
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Dietary Supplements Market Scope
Dietary Supplements Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. dietary supplements market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to dietary supplements market will help companies and investors design strategic landscapes.
Vitamins was the largest segment with a revenue share of 29.45% in 2023. Horizon Databook has segmented the U.S. dietary supplements market based on vitamins, botanicals, minerals, protiens & amino acids, fibers & specialty carbohydrates, omega fatty acids covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. had the largest dietary supplements market in North America with over 91.54% of the revenue share in 2022. Factors fueling interest in dietary supplements in the U.S. include growing healthcare costs, changes in food laws affecting label and product claims, rapid advances in science and technology, rising geriatric population, and growing interest in attaining wellness through diet.
Prebiotics, together with probiotics, open new avenues for heightened levels of health in general, thus, allowing consumers to afford and include them in their daily diets. These products are specifically beneficial for the gut as they promote digestion by retaining and promoting healthy intestinal flora in the human digestive system. High intake of prebiotics lowers the risk of cardiovascular diseases and retains healthy cholesterol levels, thereby, leading to increasing product demand in the U.S. market.
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Our clientele includes a mix of dietary supplements market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. dietary supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. dietary supplements market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. dietary supplements market size, by ingredient, 2018-2030 (US$M)
U.S. Dietary Supplements Market Outlook Share, 2023 & 2030 (US$M)
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