South Africa Consumer Electronics Market Size & Outlook

The consumer electronics market in South Africa is expected to reach a projected revenue of US$ 32,639.6 million by 2030. A compound annual growth rate of 6.2% is expected of South Africa consumer electronics market from 2024 to 2030.
Revenue, 2023 (US$M)
$21,447.4
Forecast, 2030 (US$M)
$32,639.6
CAGR, 2024 - 2030
6.2%
Report Coverage
South Africa

South Africa consumer electronics market highlights

  • The South Africa consumer electronics market generated a revenue of USD 21,447.4 million in 2023 and is expected to reach USD 32,639.6 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 6.2% from 2024 to 2030.
  • In terms of segment, smartphones was the largest revenue generating product in 2023.
  • E-readers is the most lucrative product segment registering the fastest growth during the forecast period.


Consumer electronics market data book summary

Market revenue in 2023USD 21,447.4 million
Market revenue in 2030USD 32,639.6 million
Growth rate6.2% (CAGR from 2023 to 2030)
Largest segmentSmartphones
Fastest growing segmentE-readers
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmartphones, Tablets, Desktops, Laptops/Notebooks, Digital Cameras, Hard Disk Drives, Television, E-readers
Key market players worldwideApple Inc, Asustek Computer Inc DR, BlackBerry Ltd, Canon Inc, Dell Technologies Inc Ordinary Shares - Class C, Alphabet Inc Class A, HP Inc, HTC Corp DR, Huawei Technologies, Lenovo Group Ltd, LG Electronics Inc ADR, Motorola Solutions Inc, Nikon Corp, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Seagate Technology Holdings PLC, Sony Group Corp, Toshiba Corporation, ZTE Corp Class H


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.9% of the global consumer electronics market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa consumer electronics market is projected to lead the regional market in terms of revenue in 2030.
  • Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 25,587.7 million by 2030.

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Consumer Electronics Market Companies

Name Profile # Employees HQ Website

South Africa consumer electronics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to consumer electronics market will help companies and investors design strategic landscapes.


Smartphones was the largest segment with a revenue share of 51.23% in 2023. Horizon Databook has segmented the South Africa consumer electronics market based on smartphones, tablets, desktops, laptops/notebooks, digital cameras, hard disk drives, television, e-readers covering the revenue growth of each sub-segment from 2018 to 2030.


South Africa holds robust electronics manufacturing capabilities, and the companies operating in the market offer a well-established and integrated value chain that includes engineering, designing, manufacturing, implementation, testing, and maintenance.

With its highly preferential regional market access and efficient logistics network, the country is emerging as an ideal location for consumer electronics companies seeking to serve their products in major African markets.

Furthermore, the rising initiatives by key players in the market are also expected to drive the growth of the South African consumer electronics market. For instance, in June 2022, Huawei announced the launch of its HUAWEI MateBook D15 laptop in South Africa, which features an 11th Gen Intel Core Processor.

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  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa consumer electronics market , including forecasts for subscribers. This country databook contains high-level insights into South Africa consumer electronics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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South Africa consumer electronics market size, by product, 2018-2030 (US$M)

South Africa Consumer Electronics Market Outlook Share, 2023 & 2030 (US$M)

South Africa consumer electronics market size, by product, 2018-2030 (US$M)

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