Brazil Consumer Electronics Market Size & Outlook

The consumer electronics market in Brazil is expected to reach a projected revenue of US$ 31,608.9 million by 2030. A compound annual growth rate of 5.4% is expected of Brazil consumer electronics market from 2024 to 2030.
Revenue, 2023 (US$M)
$21,847.2
Forecast, 2030 (US$M)
$31,608.9
CAGR, 2024 - 2030
5.4%
Report Coverage
Brazil

Brazil consumer electronics market highlights

  • The Brazil consumer electronics market generated a revenue of USD 21,847.2 million in 2023 and is expected to reach USD 31,608.9 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 5.4% from 2024 to 2030.
  • In terms of segment, smartphones was the largest revenue generating product in 2023.
  • E-readers is the most lucrative product segment registering the fastest growth during the forecast period.


Consumer electronics market data book summary

Market revenue in 2023USD 21,847.2 million
Market revenue in 2030USD 31,608.9 million
Growth rate5.4% (CAGR from 2023 to 2030)
Largest segmentSmartphones
Fastest growing segmentE-readers
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSmartphones, Tablets, Desktops, Laptops/Notebooks, Digital Cameras, Hard Disk Drives, Television, E-readers
Key market players worldwideApple Inc, Asustek Computer Inc DR, BlackBerry Ltd, Canon Inc, Dell Technologies Inc Ordinary Shares - Class C, Alphabet Inc Class A, HP Inc, HTC Corp DR, Huawei Technologies, Lenovo Group Ltd, LG Electronics Inc ADR, Motorola Solutions Inc, Nikon Corp, Panasonic Holdings Corp, Samsung Electronics Co Ltd, Seagate Technology Holdings PLC, Sony Group Corp, Toshiba Corporation, ZTE Corp Class H


Other key industry trends

  • In terms of revenue, Brazil accounted for 1.9% of the global consumer electronics market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil consumer electronics market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 31,608.9 million by 2030.

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Consumer Electronics Market Scope

Consumer electronics market segmentation & scope
Smartphones
Tablets
Desktops
Laptops/Notebooks
Digital Cameras
Hard Disk Drives
Television
E-readers
Offline
Online

Consumer Electronics Market Companies

Name Profile # Employees HQ Website

Brazil consumer electronics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to consumer electronics market will help companies and investors design strategic landscapes.


Smartphones was the largest segment with a revenue share of 51.24% in 2023. Horizon Databook has segmented the Brazil consumer electronics market based on smartphones, tablets, desktops, laptops/notebooks, digital cameras, hard disk drives, television, e-readers covering the revenue growth of each sub-segment from 2018 to 2030.


The rising levels of disposal income in Brazil are enabling Brazilians to invest in high-tech consumer electronics. Furthermore, OEMs such as Dell Inc. and Samsung Electronics Co., Ltd. are increasing their presence by launching new products in the market.

For instance, in December 2022, Samsung Electronics Co., Ltd., a consumer electronics company, announced the launch of its Samsung Galaxy Book 2 in Brazil. The laptop is powered by Windows 11 and Intel 12th gen processors. It also has Dolby ATMOS technology and a dual-array microphone. All these factors are expected to strengthen the growth of the consumer electronics market in Brazil.

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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil consumer electronics market , including forecasts for subscribers. This country databook contains high-level insights into Brazil consumer electronics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Brazil consumer electronics market size, by product, 2018-2030 (US$M)

Brazil Consumer Electronics Market Outlook Share, 2023 & 2030 (US$M)

Brazil consumer electronics market size, by product, 2018-2030 (US$M)

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