U.S. Cake Market Size & Outlook, 2022-2030
U.S. cake market, 2018-2030 (US$M)
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U.S. cake market highlights
- The U.S. cake market generated a revenue of USD 11,524.2 million in 2022 and is expected to reach USD 13,245.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 1.8% from 2023 to 2030.
- In terms of segment, dessert cakes was the largest revenue generating product in 2022.
- Cupcakes is the most lucrative product segment registering the fastest growth during the forecast period.
Cake market data book summary
| Market revenue in 2022 | USD 11,524.2 million |
| Market revenue in 2030 | USD 13,245.8 million |
| Growth rate | 1.8% (CAGR from 2022 to 2030) |
| Largest segment | Dessert cakes |
| Fastest growing segment | Cupcakes |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Cupcakes, Sponge Cakes, Dessert Cakes |
| Key market players worldwide | Campbell Soup Company, Grupo Bimbo SAB de CV ADR, Britannia Bulk Holdings Inc, JM Smucker Co, McKee Foods Corporation, Balconi, Monginis, Bake'n Joy Foods |
Other key industry trends
- In terms of revenue, U.S. accounted for 18.0% of the global cake market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. cake market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 2,352.8 million by 2030.
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Cake Market Scope
Cake Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. cake market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cake market will help companies and investors design strategic landscapes.
Dessert cakes was the largest segment with a revenue share of 48.47% in 2022. Horizon Databook has segmented the U.S. cake market based on cupcakes, sponge cakes, dessert cakes covering the revenue growth of each sub-segment from 2018 to 2030.
Global food manufacturers are strategically entering the U.S. market to meet the consumer demand for high-quality sweets and convenient snacking options. They are achieving this by establishing bakery sections within prominent retailers such as Target and Walmart, aiming to cater to the preferences of American consumers for premium baked goods and easily accessible snack formats.
In May 2022, Premier Foods, a U.K.-based food manufacturing company, introduced its baked treats brand, Mr Kipling, to the U.S. for the first time. Mr Kipling's cakes are available in vanilla, lemon, chocolate, and salted caramel flavors in the bakery section of 219 Target stores across the U.S.
American specialty cake companies often partner with specially baked food delights like cookies, chocolates, and biscuits to launch specialized recipes to broaden their offerings in the competitive bakery industry.
Such specialized offerings will strengthen the demand for flavorful baked products like cookie cakes across the U.S. In February 2023, Nothing Bundt Cakes, a Dallas-based specialty cake company, partnered with OREO to launch the ‘Nothing Bundt Cakes OREO Cookies & Cream Bundt Cake.' The limited-time flavor comes in miniature Bundtlets and larger 8-10 inch Bundt Cakes and is available across Nothing Bundt Cakes retailers across the U.S.
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Target buyers of U.S. cake market databook
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Our clientele includes a mix of cake market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cake market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cake market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. cake market size, by product, 2018-2030 (US$M)
U.S. Cake Market Outlook Share, 2022 & 2030 (US$M)
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