U.S. Business To Business E-commerce Market Size & Outlook

The business to business e-commerce market in the United States is expected to reach a projected revenue of US$ 3,573.7 billion by 2030. A compound annual growth rate of 18.4% is expected of the United States business to business e-commerce market from 2024 to 2030.
Revenue, 2023 (US$B)
$1,096.3
Forecast, 2030 (US$B)
$3,573.7
CAGR, 2024 - 2030
18.4%
Report Coverage
U.S.

U.S. business to business e-commerce market, 2018-2030 (US$B)

U.S.

U.S. business to business e-commerce market highlights

  • The U.S. business to business e-commerce market generated a revenue of USD 1,096.3 billion in 2023 and is expected to reach USD 3,573.7 billion by 2030.
  • The U.S. market is expected to grow at a CAGR of 18.4% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
  • Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.


Business to business e-commerce market data book summary

Market revenue in 2023USD 1,096.3 billion
Market revenue in 2030USD 3,573.7 billion
Growth rate18.4% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationBuyer-oriented, Supplier-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com


Other key industry trends

  • In terms of revenue, U.S. accounted for 11.9% of the global business to business e-commerce market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. business to business e-commerce market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 757.5 billion by 2030.

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Business To Business E-Commerce Market Companies

Name Profile # Employees HQ Website

U.S. business to business e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.


Intermediary-oriented was the largest segment with a revenue share of 60.77% in 2023. Horizon Databook has segmented the U.S. business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. witnessed the largest market share of around 85.8% in 2022 of the North American B2B ecommerce market. The adoption of digital solutions in the U.S. is driven by the increasing demand for convenience and ease of using digital platforms from B2B buyers. 

With the proliferation of technology, U.S. consumers can conduct product research, place orders, and manage bank accounts by placing orders via self-service shopping carts and other online platforms. B2B e-commerce platforms in the U.S. offer enterprises an affordable way to buy the required goods and services. 

U.S. businesses can access various goods and services from multiple suppliers in one location by providing digital storefronts such as an inventory tracker, online ordering system, and billing tracker. The U.S. government has been actively promoting digital trade through initiatives such as the Digital Trade Agreements Act and the United States-Mexico-Canada Agreement (USMCA), which include measures to facilitate cross-border ecommerce. 

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  • Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. business to business e-commerce market , including forecasts for subscribers. This country databook contains high-level insights into U.S. business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. business to business e commerce market size, by deployment, 2018-2030 (US$B)

U.S. Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)

U.S. business to business e commerce market size, by deployment, 2018-2030 (US$B)

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