Middle East & Africa Business To Business E-commerce Market Size & Outlook
Middle East & Africa business to business e-commerce market, 2018-2030 (US$B)
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MEA business to business e-commerce market highlights
- The MEA business to business e-commerce market generated a revenue of USD 134.0 billion in 2023.
- The market is expected to grow at a CAGR of 11.5% from 2024 to 2030.
- In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
- Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.
- Country-wise, UAE is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 134.0 billion |
| Market revenue in 2030 | USD 286.5 billion |
| Growth rate | 11.5% (CAGR from 2023 to 2030) |
| Largest segment | Intermediary-oriented |
| Fastest growing segment | Intermediary-oriented |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Buyer-oriented, Supplier-oriented, Intermediary-oriented |
| Key market players worldwide | Amazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com |
Other key industry trends
- In terms of revenue, MEA region accounted for 1.5% of the global business to business e-commerce market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,784.8 billion by 2030.
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Business To Business E-Commerce Market Scope
Business To Business E-Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa business to business e-commerce market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.
Intermediary-oriented was the largest segment with a revenue share of 61.27% in 2023. Horizon Databook has segmented the Middle East & Africa business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.
MEA is promoting digital transformation programs to foster the adoption of digital technologies in the B2B e-commerce market. These programs provide financial incentives and technical assistance to enterprises that adopt digital technologies.
The MEA region has witnessed immense internet and mobile penetration rates in recent years, which has offered access to digital technologies such as omnichannel personalization and facilitated real-time integration with enterprise resource planning software and B2B e-commerce platforms.
MEA has established measures to promote the adoption of B2B e-commerce, which has helped to raise awareness about B2B e-commerce’s potential benefits and aid enterprises in employing digital tools.
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Target buyers of Middle East & Africa business to business e-commerce market databook
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Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa business to business e-commerce market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA business to business e commerce market size, by country, 2018-2030 (US$B)
Middle East & Africa Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)
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