Japan Business To Business E-commerce Market Size & Outlook

The business to business e-commerce market in Japan is expected to reach a projected revenue of US$ 3,274.1 billion by 2030. A compound annual growth rate of 20.2% is expected of Japan business to business e-commerce market from 2024 to 2030.
Revenue, 2023 (US$B)
$903.7
Forecast, 2030 (US$B)
$3,274.1
CAGR, 2024 - 2030
20.2%
Report Coverage
Japan

Japan business to business e-commerce market, 2018-2030 (US$B)

Japan

Japan business to business e-commerce market highlights

  • The Japan business to business e-commerce market generated a revenue of USD 903.7 billion in 2023 and is expected to reach USD 3,274.1 billion by 2030.
  • The Japan market is expected to grow at a CAGR of 20.2% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
  • Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.


Business to business e-commerce market data book summary

Market revenue in 2023USD 903.7 billion
Market revenue in 2030USD 3,274.1 billion
Growth rate20.2% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationBuyer-oriented, Supplier-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com


Other key industry trends

  • In terms of revenue, Japan accounted for 9.8% of the global business to business e-commerce market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China business to business e-commerce market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 10,404.7 billion by 2030.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Business To Business E-Commerce Market Companies

Name Profile # Employees HQ Website

Japan business to business e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.


Intermediary-oriented was the largest segment with a revenue share of 59.53% in 2023. Horizon Databook has segmented the Japan business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.


Traditional Japanese business practices significantly focus on human connections and interactions with individuals. This has reduced the adoption of online platforms for business transactions. With the surge in worldwide competitiveness and the necessity for efficient supply chain management in Japan, industries such as the automobile and electronics have rapidly adopted B2B e-commerce. 

The Japanese government has actively promoted the adoption of B2B e-commerce through initiatives such as the Society 5.0 plan, which aims to encourage the integration of digital technologies across society. 

The Japanese government has been working with private sector organizations to build and promote B2B e-commerce platforms. For instance, the government collaborated with major e-commerce platforms such as Rakuten and Amazon.com, Inc. to boost their B2B offers in Japan. 

Reasons to subscribe to Japan business to business e-commerce market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
  • Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
  • Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
  • Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Japan business to business e-commerce market databook

  • Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Japan business to business e-commerce market , including forecasts for subscribers. This country databook contains high-level insights into Japan business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

Partial client list

  • logo

Japan business to business e commerce market size, by deployment, 2018-2030 (US$B)

Japan Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)

Japan business to business e commerce market size, by deployment, 2018-2030 (US$B)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more