Germany Business To Business E-commerce Market Size & Outlook

The business to business e-commerce market in Germany is expected to reach a projected revenue of US$ 1,045.4 billion by 2030. A compound annual growth rate of 19.4% is expected of Germany business to business e-commerce market from 2024 to 2030.
Revenue, 2023 (US$B)
$301.5
Forecast, 2030 (US$B)
$1,045.4
CAGR, 2024 - 2030
19.4%
Report Coverage
Germany

Germany business to business e-commerce market, 2018-2030 (US$B)

Germany

Germany business to business e-commerce market highlights

  • The Germany business to business e-commerce market generated a revenue of USD 301.5 billion in 2023 and is expected to reach USD 1,045.4 billion by 2030.
  • The Germany market is expected to grow at a CAGR of 19.4% from 2024 to 2030.
  • In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
  • Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.


Business to business e-commerce market data book summary

Market revenue in 2023USD 301.5 billion
Market revenue in 2030USD 1,045.4 billion
Growth rate19.4% (CAGR from 2023 to 2030)
Largest segmentIntermediary-oriented
Fastest growing segmentIntermediary-oriented
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationBuyer-oriented, Supplier-oriented, Intermediary-oriented
Key market players worldwideAmazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com


Other key industry trends

  • In terms of revenue, Germany accounted for 3.3% of the global business to business e-commerce market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany business to business e-commerce market is projected to lead the regional market in terms of revenue in 2030.
  • Germany is the fastest growing regional market in Europe and is projected to reach USD 1,045.4 billion by 2030.

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Business To Business E-Commerce Market Companies

Name Profile # Employees HQ Website

Germany business to business e-commerce market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.


Intermediary-oriented was the largest segment with a revenue share of 60.3% in 2023. Horizon Databook has segmented the Germany business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.


German companies are investing in individual B2B e-commerce platforms to provide customers with a specialized and personalized experience. These platforms include product catalogs, pricing and inventory management, and customer relationship management capabilities. 

German companies focus on providing an enhanced experience to their clients through B2B e-commerce operations. It involves providing personalized recommendations, fast and reliable shipment, and simple online ordering. 

The German government has been promoting Industry 4.0, which focuses on digitalizing and automating industry and supply chain processes. This is expected to propel the adoption of B2B e-commerce technologies in the country over the forecast period. 

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  • Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Germany business to business e-commerce market , including forecasts for subscribers. This country databook contains high-level insights into Germany business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Germany business to business e commerce market size, by deployment, 2018-2030 (US$B)

Germany Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)

Germany business to business e commerce market size, by deployment, 2018-2030 (US$B)

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