Europe Business To Business E-commerce Market Size & Outlook
Europe business to business e-commerce market, 2018-2030 (US$B)
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Europe business to business e-commerce market highlights
- The Europe business to business e-commerce market generated a revenue of USD 1,076.5 billion in 2023.
- The market is expected to grow at a CAGR of 17.6% from 2024 to 2030.
- In terms of segment, intermediary-oriented was the largest revenue generating deployment in 2023.
- Intermediary-oriented is the most lucrative deployment segment registering the fastest growth during the forecast period.
- Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 1,076.5 billion |
| Market revenue in 2030 | USD 3,348.4 billion |
| Growth rate | 17.6% (CAGR from 2023 to 2030) |
| Largest segment | Intermediary-oriented |
| Fastest growing segment | Intermediary-oriented |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Buyer-oriented, Supplier-oriented, Intermediary-oriented |
| Key market players worldwide | Amazon.com Inc, Alibaba Group Holding Ltd ADR, ASOS PLC, Costco Wholesale Corp, EBay Inc, Walmart Inc, JD.com Inc ADR, MercadoLibre Inc, Shopify Inc Registered Shs -A- Subord Vtg, Sea Ltd ADR, Wayfair Inc Class A, Zalando SE, DangDang.com |
Other key industry trends
- In terms of revenue, Europe region accounted for 11.7% of the global business to business e-commerce market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 24,784.8 billion by 2030.
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Business To Business E-Commerce Market Scope
Business To Business E-Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe business to business e-commerce market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to business to business e-commerce market will help companies and investors design strategic landscapes.
Intermediary-oriented was the largest segment with a revenue share of 60.09% in 2023. Horizon Databook has segmented the Europe business to business e-commerce market based on buyer-oriented, supplier-oriented, intermediary-oriented covering the revenue growth of each sub-segment from 2018 to 2030.
European businesses invest in e-commerce technologies to increase online sales and enhance distribution platforms. This involves mobile-responsive websites, online payment systems, and Customer Relationship Management (CRM) solutions.
With the advent of technologies, AR and VR are being utilized to improve the B2B buying experience, particularly in areas such as manufacturing and construction where visualizations are crucial. These technologies assist businesses in showcasing products and provide customers with a better understanding of the products that they are purchasing.
European governments are attempting to create a regulatory environment that can promote the expansion of B2B e-commerce. For instance, the European Union is working on a Digital Single Market plan to create an EU-wide digital goods and services market.
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Target buyers of Europe business to business e-commerce market databook
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Our clientele includes a mix of business to business e-commerce market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe business to business e-commerce market , including forecasts for subscribers. This continent databook contains high-level insights into Europe business to business e-commerce market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Europe business to business e commerce market size, by country, 2018-2030 (US$B)
Europe Business To Business E-Commerce Market Outlook Share, 2023 & 2030 (US$B)
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