U.S. Women’s Health Market To Reach $24.36 Billion By 2030

U.S. Women’s Health Market Growth & Trends

The U.S. women’s health market size is estimated to reach USD 24.36 billion by 2030, expanding at a CAGR of 3.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising prevalence of target diseases is a key driver for the growth of the market. With aging and the increasing prevalence of obesity, the prevalence of osteoarthritis is anticipated to grow. Some of the major factors responsible for hormonal imbalance in women include changes in dietary habits, stress, and consumption of alcohol, which can cause fertility issues. Ovulation problems, polycystic ovarian syndrome (PCOS), and endometriosis are major factors responsible for infertility.

The rise in public funding for family planning services is further driving the market growth. In the U.S., approximately 45% of pregnancies are estimated to be unwanted every year. Despite advancements in contraceptive technology and increased R&D spending on contraceptives, the rate of unplanned pregnancies in the U.S. has remained unchanged for decades. This has increased the economic burden on low-income families that do not have easy access to modern and more effective methods of contraception. Hence, federal & state governments are actively working toward improving family planning services and access to modern contraceptives. For instance, in 2019, the U.S. government provided USD 608 million in funding to UNFPA for family planning & reproductive health development.

Moreover, child marriages are most common in underdeveloped and developing economies, often leading to early and unplanned pregnancies. There is a lack of awareness about contraceptives, which amplifies the severity of the problem. According to UNICEF, child marriages decreased by 15% in the past decade. However, the number has not decreased over the years in the U.S. because laws in certain U.S. states allow marriages before 18 years. However, efforts to address child marriage and its impact on women’s health are being undertaken in the country, which involve advocating for policy changes, promoting girls' education, raising awareness about the negative consequences of child marriage, and providing support services for affected girls and women.

Furthermore, key players involved in developing and formulating various therapeutics are focusing on collaborations and partnerships to develop novel drugs and maintain their competitive position in the market. For instance, in October 2022, Solera Health announced the launch of first-of-its-kind digital point solutions for women's Health networks to address women’s health issues needs. Moreover, in November 2022, Sebela Pharmaceuticals announced the launch of a new division fully dedicated to women’s health.

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U.S. Women’s Health Market Report Highlights

• Based on drug, the Prolia drug segment held the largest revenue share in 2024 and is anticipated to grow at the fastest CAGR over the forecast period owing to the wide adoption of the drug with very less side effects

• Based on application, the contraceptives segment is expected to showcase the fastest CAGR over the forecast period, owing to an increase in awareness about family planning

• Based on age, the others age segment dominated the U.S. women’s health industry in 2024, due to the rising concerns of fertility, such as endometriosis, hormonal infertility, and PCOS in this age group

• Based on distribution channel, the hospital pharmacy segment dominated the market in 2024 due to the high stock and availability of women’s health therapeutics in the hospital pharmacies

• Key market players are constantly focusing on product launches and geographical expansion to maintain their presence

U.S. Women’s Health Market Segmentation

Grand View Research has segmented the U.S. Women’s Health market based on age, application, and drug:

U.S. Women’s Health Application Outlook (Revenue, USD Million, 2018 - 2030)

• Hormonal Infertility

• Contraceptives

• Postmenopausal Osteoporosis

• Endometriosis & Uterine Fibroids

• Menopause

• Polycystic Ovary Syndrome (PCOS)

U.S. Women’s Health Drug Class Outlook (Revenue, USD Million, 2018 - 2030)

• Hormonal Therapies

• Bone Health Agents

• Fertility Agents

• GnRH Modulators

• Pain and Symptom Management

• Metabolic Agents

• Others

U.S. Women’s Health Age Outlook (Revenue, USD Million, 2018 - 2030)

• 50 years and above

  • Postmenopausal Osteoporosis

  • Endometriosis & Uterine Fibroids

  • Menopause

  • Others

• Others

List of Key Players in U.S. Women’s Health Market

• AbbVie, Inc.

• Bayer AG

• Merck & Co., Inc.

• Pfizer, Inc.

• Teva Pharmaceutical Industries Ltd.

• Agile Therapeutics

• Amgen, Inc.

• Apothecus Pharmaceutical Corp.

• Eli Lilly and Company

• Ferring B.V.