The U.S. soup market size is expected to reach USD 7,697.1 million by 2025, according to a new report by Grand View Research, Inc. Rising awareness about leading a healthy and active lifestyle is expected to propel the demand for the product over the forecast period.
Health benefits offered through the consumption of soup are expected to drive the growth of the industry. High water content in the soup results in a decrease in calorie intake, which helps weight reduction. In addition, the introduction of customized products such as low sodium and gluten-free soups is also boosting the growth of the industry.
The industry exhibits the introduction of a number of soups and broths with added minerals and vegetables in a bid to improve the nutrition of the product. The products are also being promoted with high advertisement expenditure in a bid to increase product sales and revive the dwindling industry growth in the economy.
The rise of e-commerce portals results in ease in the product purchase with companies offering price discounts to their consumers. In addition, the product has registered an increase in demand from the on-trade distribution channel such as restaurants and hospitality chains. The fluctuating cost of raw materials is anticipated to affect industry growth.
The industry exhibits the presence of major manufacturers operating their business by leveraging an extensive product portfolio and distribution network. The major players in the industry are engaged in expanding their business through mergers and acquisitions. The companies also offer discounts and other offers in order to attract more consumers.
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https://www.grandviewresearch.com/industry-analysis/us-soup-market
Frozen/refrigerated soup is the fastest-growing segment and is expected to register high growth at a CAGR of 7.2% from 2017 to 2025, on account of rising awareness and inclination towards healthy diets
The demand for the product in the U.S. is expected to reach a value of USD 7,697.1 million by 2025 on account of the growing urban population, leading to a high demand for ready-to-consume and packaged food
The industry in the U.S. is anticipated to register a CAGR growth of 1.5% by revenue from 2017 to 2025 owing to the growth in the popularity of the product due to increasing disposable income and extended shelf-life of the product
Key players are involved in the production of different types of product in a bid to drive industry growth. In addition, the presence of major manufacturers is expected to limit the growth opportunities for emerging players.
Grand View Research has segmented the U.S. soup market on the basis of product, and distribution channel
Product Outlook (Revenue, USD Million; 2014 - 2025)
Ready-to-Eat
Condensed
Dry
Frozen/Refrigerated
Wet Broths/Stocks
Distribution Outlook (Revenue; USD Million, 2014 - 2025)
On-Trade
Off-Trade
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