U.S. Relaxation Beverage Market Size Worth $1.01 Billion By 2025

The U.S. relaxation beverage market size is expected to reach USD 1.01 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at a CAGR of 22.7% during the forecast period. Rising need for stress relieving and sleep promoting aids coupled with growing consumption of healthy beverages is the key factor driving the growth.

Relaxation beverages are the nonalcoholic beverages which help reduce stress, anxiety, improve focus, and promote better sleep owing to the presence of more than one active calming ingredient. Valerian root, kava root, l-theanine, chamomile, GABA, and melatonin are the key ingredients in a relaxation beverage which provides the calming effect.

The U.S. relaxation beverage market is anticipated to witness an exponential growth over the forecast period on account of increasing number of CBD infused relaxation beverages. Furthermore, growing stress level among millennials in the country coupled with increasing demand for non-alcoholic, drug-free, stress relieving products is expected to augment demand.

Relaxation drinks is likely to remain the most lucrative product segment over the forecast period owing to ease of consumption and availability of multi-flavor products. Furthermore, the introduction of CBD drinks is expected to strengthen the product segment. In addition, the wide availability of relaxation drinks is also a key factor contributing to higher product adoption.

Demand for relaxation drinks from the New York State is expected to register the fastest CAGR in U.S during the forecast period, on account of its higher per capita income. Furthermore, to tackle rising chronic stress and insomnia, consumers in the state are expected to prefer relaxation beverages over the pharmaceutical sleeping aids.

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Further key findings from the report suggest:

• In terms of revenue, relaxation mixes segment is projected to ascend at a CAGR of 24.4% over the forecast period

• Relaxation drinks led the product segment with a market share of over 90.1% in 2018

• Texas led the U.S. relaxation beverage market in 2018, accounting for a revenue share of 16.2% in 2018

• High disposable income to spend on discretionary products such as relaxation beverages coupled with rising health consciousness has led to increasing consumption

• Rising chronic stress among millennials and generation Z is also expected to drive the demand for relaxation beverages in the U.S.

• The market is in development phase and is witnessing a large number of acquisitions. Key players operating in the industry are small sized beverage companies, few of which prefer outsourcing of manufacturing activities

Grand View Research has segmented the U.S. relaxation beverage market report on the basis of product and state: 

U.S. Relaxation Beverages Product Outlook (Revenue, USD Million, 2014 - 2025)

• Relaxation Drink

• Relaxation Shots

• Relaxation Mixes

U.S. Relaxation Beverages State Outlook (Revenue, USD Million, 2014 - 2025)

• New York

• California

• Florida

• Texas

• Washington

• Rest of U.S.