U.S. Packaged Salads Market To Reach $8.41 Billion By 2030

U.S. Packaged Salads Market Growth & Trends

The U.S. packaged salads market size is expected to reach USD 8.41 billion by 2030, growing at a CAGR of 7.5% during the forecast period, according to a new report by Grand View Research, Inc. The market growth is driven by several key factors, with health and convenience at the forefront. Increasing awareness about the importance of a balanced diet and the benefits of consuming fresh vegetables is encouraging more consumers to opt for ready-to-eat salad options. Packaged salads offer a quick and easy way to incorporate greens into daily meals, catering to the busy lifestyles of many Americans who may not have the time to prepare salads from scratch. This convenience factor is particularly appealing to working professionals, busy parents, and health-conscious individuals seeking nutritious meal solutions that require minimal preparation.

Additionally, the trend of healthier eating is supported by a growing body of research highlighting the positive impact of plant-based diets on overall health and well-being. This has led to an increased demand for fresh produce, including salads, as part of a regular diet. The packaged salad market has responded by offering a variety of options, including organic and non-GMO products, which appeal to consumers who are mindful of the quality and source of their food. The emphasis on clean eating and natural ingredients further drives the market, as shoppers look for products that align with their health goals and ethical values.

Innovation in product offerings is also a significant driver. Companies are continually developing new salad combinations, dressings, and packaging solutions to enhance the consumer experience. Pre-washed and pre-cut salads, along with single-serve options and customizable salad kits, cater to diverse tastes and preferences, making it easier for consumers to enjoy a fresh and varied diet. These innovations not only improve convenience but also reduce food waste, as consumers can purchase exactly what they need without worrying about unused produce spoiling.

In July 2023, Fresh Express unveiled the latest addition to its lineup-the French Blue Cheese salad kit. The brand also introduced three new options in its popular range of chopped salad kits: Smokehouse, French Bistro, and Twisted Caesar Enchilada. These fresh offerings expand its extensive selection to over 100 varieties of nutritious salad kits and blends.

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U.S. Packaged Salads Market Report Highlights

• Based on product, the vegetarian packaged salads segment accounted for a dominant revenue share of over 66% in 2023. Players are increasingly introducing and promoting vegetarian and vegan-friendly salad options, catering to the preferences of this growing consumer base. These salads often feature a variety of plant-based proteins, unique flavor profiles, and organic ingredients to appeal to health-conscious and environmentally aware consumers.

• Based on processing, the organic packaged salad segment is projected to grow at a CAGR of 8.8% from 2024 to 2030. With the rising awareness about the potential health benefits of organic products rises more consumers are seeking out these options to avoid pesticides and genetically modified organisms (GMOs). Additionally, the perception that organic farming practices are better for the environment, coupled with the trend of clean eating and transparency in food sourcing, has fueled this demand. Enhanced availability and improved marketing of organic packaged salads also play a role, making these products more accessible and appealing to a broader range of health-conscious and eco-conscious consumers.

• Based on type, the packaged greens market segment accounted for a revenue share of over 63% in 2023. Packaging innovations in the industry, such as resealable bags and environmentally friendly packaging, enhance the appeal of packaged greens. These features contribute to the preservation of freshness, reduce food waste, and align with the growing awareness of sustainability among consumers.

• Based on category, the in-store/ private label market segment is projected to grow at a CAGR of 9.6% from 2024 to 2030. Consumer trust in private-label products is on the rise. As retailers invest in quality, transparency, and clear branding for their in-store salad options, consumers are more willing to try and trust these private label products. The perception of these salads as reliable, cost-effective alternatives to national brands is contributing to their growing popularity

• The sales of U.S. packaged salads through offline distribution channels accounted for a revenue share of around 80% in 2023. The sales of packaged salads through offline distribution channels are driven primarily by consumers' increasing demand for convenient, healthy meal options. This trend is bolstered by the growing health consciousness.

U.S. Packaged Salads Market Segmentation

Grand View Research has segmented the U.S. packaged salads market based on product, processing, type, category, distribution channel, and state:

U.S. Packaged Salad Product Outlook (Revenue, USD Million, 2018 - 2030)

• Vegetarian

• Non-Vegetarian

U.S. Packaged Salad Processing Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

U.S. Packaged Salad Type Outlook (Revenue, USD Million, 2018 - 2030)

• Packaged Greens

• Packaged Kits

U.S. Packaged Salad Category Outlook (Revenue, USD Million, 2018 - 2030)

• Branded

• In-Store/ Private Label

U.S. Packaged Salad Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online

• Offline

U.S. Packaged Salad State Outlook (Revenue, USD Million, 2018 - 2030)

• U.S.

  • Florida

  • New York

  • Pennsylvania

  • Illinois

  • Ohio

  • Georgia

List of Key Players in the U.S. Packaged Salads Market

• BrightFarms, Inc.

• Dole Food Company, Inc.

• Earthbound Farm

• Eat Smart (Curation Foods)

• Missionero

• Gotham Greens Holdings, PBC

• Mann Packaging Co., Inc.

• Bonduelle

• Fresh Express, Inc.

• VegPro Intenational, Inc.

• ORGANICGIRL, LLC