U.S. Nicotine Pouches Market To Reach $19.77 Billion By 2030

U.S. Nicotine Pouches Market Growth & Trends

The U.S. nicotine pouches market size is anticipated to reach USD 19.77 billion by 2030 and expand at a CAGR of 29.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increase in nicotine product consumption and the rise in the number of product launches are driving the growth of the market.

The rising population of health-conscious consumers, coupled with consumers willing to quit smoking for health concerns, is one of the factors driving the market growth. According to the U.S. Centers for Disease Control and Prevention (CDC) data published in July 2024, nearly 67% of adults wanted to quit smoking, and approximately one-half tried to quit the habit in the past year, out of which only 8.8% were proven successful. Such health-conscious consumers are seeking safer alternatives to smoking, and nicotine pouches are an appealing choice as they are available in the market by various brands and in various flavors, boosting the market growth.

In addition, the market is witnessing an increase in the number of product launches over the last few years. Manufacturers are trying their best to broaden their portfolios and stay competitive by introducing new products on the market from time to time. This has continued to support the growth of the nicotine pouches market.

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U.S. Nicotine Pouches Market Report Highlights

• Based on product type, tobacco derived segment held a share of 93.6% share in 2024 owing to rising health concerns related to smoking and a wide product offering appealing to young consumers and people looking for cigarette smoking alternatives.

• The synthetic nicotine pouches are expected to register the fastest CAGR over the forecast period.

• In 2024, the flavored nicotine pouch market held the largest market share, 89.6%. Original/ unflavored nicotine pouches are anticipated to grow significantly over the forecast period.

• Based on strength, nicotine pouches of normal strength are expected to grow with the highest CAGR over the forecast period.

• Based on the distribution channel, the online distribution channel is expected to grow significantly during the forecast period.

• The declining smoking rates in the U.S. and the need to look for alternative products to satisfy their nicotine cravings contribute to the growth of nicotine pouches in the U.S.

• Southeast region in the U.S. dominated the nicotine pouches market, increasing awareness of alternative nicotine products combined with lifestyle factors. 

U.S. Nicotine Pouches Market Segmentation

Grand View Research has segmented the U.S. nicotine pouches market based on product, flavor, strength, distribution channel, and region:

U.S. Nicotine Pouches Product Outlook (Revenue, USD Million, 2018 - 2030)

• Tobacco Derived

• Synthetic

U.S. Nicotine Pouches Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Original/Unflavored

• Flavored

  • Fruit

  • Mint

  • Coffee

  • Cinnamon

  • Others (Cool Cider, Licorice, etc.)

U.S. Nicotine Pouches Strength Outlook (Revenue, USD Million, 2018 - 2030)

• Light (2 mg/pouch)

• Normal (3 mg/pouch)

• Strong (4-6 mg/pouch)

• Extra Strong (More than 8 mg/pouch)

U.S. Nicotine Pouches Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

U.S. Nicotine Pouches Regional Outlook (Revenue, USD Million, 2018 - 2030)

• U.S.

  • Southeast

  • Midwest

  • Northeast

  • West

  • Southwest

List of Key Players in the U.S. nicotine pouches Market

• Velo (British American Tobacco p.l.c)

• On! (Altria Group, Inc.)

• ZYN (Swedish Match AB)

• ZONE (Imperial Brands plc)

• Swisher (Rogue Holdings, LLC)

• FRE POUCH

• Black Buffalo

• Sesh Products

• Cotton Mouth Nicotine

• JUICE HEAD