U.S. Luxury Handbag Market To Reach $15.07 Billion By 2030

U.S. Luxury Handbag Market Growth & Trends

The U.S. luxury handbag market size is estimated to reach USD 15.07 billion in 2030 and is projected to grow at a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. There is a growing preference among U.S. consumers for quality and longevity, leading many to view luxury handbags as investment pieces. High-end bags from reputable brands often retain or appreciate value over time, attracting those who seek both style and durability. This shift towards investing in quality over fast fashion has significantly increased the demand for designer handbags that offer lasting value, prestige, and timeless appeal.

The demand for luxury handbags in the U.S. is experiencing notable growth, primarily fueled by an increase in disposable income among specific consumer segments, especially millennials and Gen Z. As these age groups achieve higher income levels, they are more inclined to invest in luxury items as a means of expressing their status and personal style. Luxury handbags, which serve both functional purposes and as fashion statements, appeal to consumers looking to showcase their social standing through high-end accessories. This trend reflects a broader shift towards valuing quality and exclusivity in personal fashion choices.

The rise of e-commerce and the expansion of direct-to-consumer channels by luxury brands have further facilitated access to high-end products for a broader range of U.S. consumers. Many luxury brands have enhanced their digital presence, allowing customers nationwide to conveniently purchase their products online. This increased accessibility is a significant factor contributing to the growing demand for luxury handbags, reaching consumers beyond traditional fashion hubs and opening new market segments across the country.

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U.S. Luxury Handbag Market Report Highlights

• Satchel is expected to grow at a CAGR of 4.8% from 2025 to 2030. Satchels have gained popularity as they align with vintage and retro fashion trends. They are often featured in social media and fashion influencer content, further driving consumer interest in this bag style as a trendy yet practical accessory.

• The tote bags segment held a revenue share of 33.5% in 2024. This growth in share is attributed to the fact that tote bags have become fashionable accessories, often available in unique designs and customizable options.

• The growth in the e-commerce industry and the expansion of direct-to-consumer channels by luxury brands have also made it easier for a broader range of U.S. consumers to access high-end products. Many luxury brands have enhanced their digital presence, allowing customers nationwide to purchase these items conveniently online.

U.S. Luxury Handbag Market Segmentation

Grand View Research has segmented the U.S. luxury handbag market based on product:

U.S. Luxury Handbag Product Outlook (Revenue, USD Million, 2018 - 2030)

• Tote Bag

• Clutch

• Satchel

• Others

List of Key Players in the U.S. Luxury Handbag Market

• Louis Vuitton

• Hermès

• Chanel

• Gucci

• Prada

• Dior

• Fendi

• Burberry

• Michael Kors

• Tory Burch