The U.S. frozen dessert market size is expected to reach USD 46.39 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 4.6% from 2022 to 2030. The increasing prevalence of convenient snacking among U.S. consumers is paving way for frozen desserts, including ice creams and yogurt, which is driving the market in the country. Further, growing consumer awareness regarding a healthy lifestyle and following various diets recommending low-sugar intake is expected to drive the demand for vegan frozen novelties.
Key players in the country are launching products in response to the increasing demand for desserts. For instance, in October 2019, Frill, a brand of Zendegii Frill Ltd., launched its first whole fruit and vegetable-based, a dairy-free frozen dessert made with whole fruits, vegetables, and natural ingredients such as cinnamon and elderflower. The product claims to be vegan, gluten-free, non-GMO, kosher, and paleo diet-friendly.
The ice-creams product segment held the largest revenue share in 2021. The growing trend of snacking among consumers, especially millennials, due to time constraints is driving the demand for the segment in the U.S. According to the National Frozen & Refrigerated Foods Association, May 2019 report, 44% of millennials and 32% of baby boomers snack at least three times a day at home. Furthermore, the availability of ice creams in various flavors, such as vanilla, chocolate, and strawberry, will bolster the market growth in the forecast period.
The retail distribution channel segment is predicted to witness the fastest growth over the forecast period. The increasing penetration of independent retail giants such as Walmart and Costco is boosting product visibility and attracting a larger consumer base. Consumers prefer to physically verify these products before buying, which is driving the sales of frozen desserts through this channel. For instance, Amy’s Kitchen offers frozen foods including frozen desserts across supermarkets in the U.S.
Major players in the U.S. market include a combination of a few established players and many small players. Players in this market face intense competition from each other as some of them are among the top manufacturers and have a large customer base for their products in both regional and international markets.
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California was the largest revenue-generating state in 2021. New product launches have been contributing immensely to the wide penetration of the market in this state
The frozen yogurt product segment is projected to register the fastest growth rate during the forecast period owing to its taste
The retail distribution channel segment is predicted to emerge as the fastest-growing segment during the forecast period. Increased frozen dessert offerings by restaurant chains in the U.S. is the major factor driving the market
Grand View Research has segmented the U.S. frozen dessert market based on product, distribution channel, and state:
U.S. Frozen Dessert Product Outlook (Revenue, USD Billion, 2017 - 2030)
Cakes & Pastries
Confectionery & Candies
Doughnuts & Pies
Custards & Pudding
Ice Creams
Frozen Yogurt
Tofu
Sweet Treats
Sherbet
Frozen Novelties
U.S. Frozen Dessert Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)
Retail
Hypermarkets/Supermarkets
Online
Others
Food Service
U.S. Frozen Dessert State Outlook (Revenue, USD Billion, 2017 - 2030)
California
Texas
New York
Florida
New Jersey
Indiana
List of Key Players of the U.S. Frozen Dessert Market
Unilever
Nestlé
Froneri International Limited
Blue Bell Ice Cream
Wells Enterprises, Inc.
Winward Brands LLC
Tofutti Brands, Inc.
MTY Food Group (Cold Stone Creamery)
Dairy Farmers of America, Inc.
Conagra Brands
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