The U.S. family floater health insurance market size is projected to reach USD 5.43 trillion by 2030, expanding at a CAGR of 3.54% during the forecast period, according to a report by Grand View Research, Inc. The market for family floater health insurance is projected to reach new heights because of the increase in small businesses and technological advancements in the insurance sector. Also, several family floater health insurers gather a range of data using predictive analytics to completely comprehend the client's medical history. The use of technology is intended to foster customer loyalty and strengthen the company's position in the market by providing cutting-edge services, such as quick and convenient insurance plans with lower premium rates.
The COVID-19 pandemic brought a sharp focus on the need for healthcare reforms that promote universal access to affordable care. The rise in demand for health insurance was due to the increased awareness about health insurance policies and how it can cut down the overall burden of paying huge amounts of bills on healthcare services led to increased adoption post the covid-19 outbreak.
In addition, the COVID-19 pandemic has also led to a rise in the prevalence of mental illnesses. Isolation, fears of contracting the virus, and economic uncertainty have contributed to a growing mental health crisis. For instance, according to WHO, in the first year of the pandemic, the global prevalence of anxiety and depression increased by a massive 25%, Thus, this has highlighted the need to focus on mental health. Therefore, insurers are now focusing on developing products that can also cover mental illnesses representing lucrative growth opportunities for the U.S. family floater health insurance market.
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The private segment dominated the market with the largest revenue share in 2022 owing to a large number of people opting for private health insurance to avail better healthcare facilities and services
Married couple family segment accounted for the highest revenue share in 2022 owing to the presence of a large number of married couples opting for family health insurance in the country
Unmarried female reference person segment is expected to witness maximum growth over the forecast period owing to the rising number of single mothers in the country
At or above 400 percent of the poverty segment held the highest share as affordability plays an important role in purchasing health insurance
South U.S. region dominated the market due to the widespread presence of the insured population in the region
Grand View Research has segmented the U.S. family floater health insurance market based on type, household relations, income-to-poverty ratio, and region:
U.S. Family Floater Health Insurance Type Outlook (Revenue, USD Billion, 2018 - 2030)
Public
Private
U.S. Family Floater Health Insurance Household Relations Outlook (Revenue, USD Billion, 2018 - 2030)
Married Couple Family
Unmarried Male Reference Person
Unmarried Female Reference Person
Unrelated Subfamilies
Secondary Individuals
U.S. Family Floater Health Insurance Income-to-Poverty Ratio Outlook (Revenue, USD Billion, 2018 - 2030)
Below 100 percent of poverty
Between 100 and 199 percent of poverty
Between 200 and 299 percent of poverty
Between 300 and 399 percent of poverty
At or above 400 percent of poverty
U.S. Family Floater Health Insurance Regional Outlook (Revenue, USD Billion, 2018 - 2030)
U.S
Northeast
Connecticut
Massachusetts
Pennsylvania
New Jersey
New York
Others
New Hampshire
Rhode Island
Vermont
Maine
Midwest
Illinois
Indiana
Michigan
Ohio
Wisconsin
Iowa
Kansas
Minnesota
Missouri
Nebraska
Others
North Dakota
South Dakota
West Group
Arizona
Colorado
Nevada
Utah
California
Oregon
Washington
Others
Idaho
Montana
New Mexico
Wyoming
Alaska
Hawaii
South
Florida
Georgia
Maryland
North Carolina
South Carolina
Virginia
Alabama
Kentucky
Tennessee
Louisiana
Oklahoma
Texas
Others
Delaware
West Virginia
Mississippi
Arkansas
List of Key Players in the U.S. Family Floater Health Insurance Market
Cigna
Bupa
Now Health International
Blue Cross Blue Shield Association
Kaiser Foundation Grp
Anthem, Inc. (Now Elevance Health)
The IHC Group
Health Partners Group Ltd
Aviva
Providence Health Plan
Harvard Pilgrim Health Care, Inc.
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