U.S. Digital Marketing Software Market To Reach $82.62 Billion By 2030

U.S. Digital Marketing Software Market Growth & Trends

The U.S. digital marketing software market size is expected to reach USD 82.62 billion by 2030, registering a CAGR of 17.8% from 2023 to 2030, according to a new study conducted by Grand View Research, Inc. The digital marketing software market has expanded with technological advancements and the changing needs of end-user industries and industry verticals, particularly SMEs. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation, and CRM solutions.

Major companies and brands are looking for a larger target audience to promote their content and offer their products and services online. Advertisers should expect more opportunities to market their items online as consumers' preferences for online purchasing evolve. As a result, the digital marketing software market in the country is growing. Furthermore, the country is home to major industrial companies such as Oracle Corporation, International Business Machines Corporation, and Microsoft Corporation, well-positioned in the market.

Content management is evolving beyond traditional systems, as Content Experience Platforms (CEP) within digital marketing software provide comprehensive solutions for content creation, management, and distribution, ensuring seamless and engaging user experiences. For instance, in March 2023, IBM iX announced a partnership with Contentful, a content management system, to assist clients in building digital experiences. Contentful enables teams to collaborate more effectively to connect, develop, and enhance content by providing built-in orchestration, an effective app ecosystem, and frameworks that make it simple to adapt the platform to meet specific requirements.

With the proliferation of streaming platforms and media & entertainment companies are using digital marketing software to promote absolute content, engage subscribers, and differentiate their offerings in a competitive landscape. For instance, in June 2023, TikTok announced a partnership with Candle Media, a media company, to co-develop branded entertainment and new content in the U.S. The partnership is expected to generate opportunities for independent, underrepresented TikTok creators, with the potential to scale further over time.

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U.S. Digital Marketing Software Market Report Highlights

• The adoption of marketing automation software is anticipated to gain traction over the forecast period as it automatically manages the marketing processes within multifaceted digital marketing campaigns, including email marketing, live chats, website monitoring, and social media marketing

• The managed services segment is anticipated to register the highest CAGR from 2023 to 2030. Managed services providers were focusing on delivering comprehensive analytics and reporting capabilities. This allowed businesses to gain deeper insights into their marketing performance and make informed decisions based on data-driven insights

• The cloud segment is expected to register significant growth over the forecast period since it aids firms in lowering costs and establishing a command center to track, organize, and coordinate many aspects of their digital marketing campaign

• The SMEs segment is anticipated to register the highest CAGR from 2023 to 2030 as SMEs interact with customers using digital marketing software, allowing better communication with customers and enhancing sales

• The media and entertainment segment will register the highest CAGR from 2023 to 2030. The media and entertainment sector is adopting digital marketing software to distribute marketing content, engage with fans, and have consumers interact with the content to expand customer reach and increase sales

U.S. Digital Marketing Software Market Segmentation

Grand View Research has segmented the U.S. digital marketing software market based on solution, service, deployment, enterprise size, and end-use:

U.S. Digital Marketing Solution Outlook (Revenue, USD Million, 2018 - 2030)

• CRM Software

• Email Marketing

• Social Media

• Search Marketing

• Content Management

• Marketing Automation

• Campaign Management

• Others

U.S. Digital Marketing Software Service Outlook (Revenue, USD Million, 2018 - 2030)

• Professional Services

• Managed Services

U.S. Digital Marketing Software Deployment Outlook (Revenue, USD Million, 2018 - 2030)

• Cloud

• On-premise

U.S. Digital Marketing Software Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)

• Large Enterprises

• Small & Medium Enterprises (SMEs)

U.S. Digital Marketing Software End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Automotive

• BFSI

• Education

• Government

• Healthcare

• Manufacturing

• Media & Entertainment

• Others

List of Key Players in the U.S. Digital Marketing Software Market

• Adobe, Inc.

• Hewlett Packard Enterprise Company

• Hibu, Inc.

• Hubspot, Inc.

• International Business Machines Corporation

• Marketo, Inc.

• Microsoft Corporation

• Oracle Corporation

• Salesforce.com, Inc.

• SAS Institute, Inc.