U.S. Contraceptive Market Size To Reach $12.46 Billion By 2030 | CAGR 5.20%

U.S. Contraceptive Market Growth & Trends

The U.S. contraceptive market size is anticipated to reach USD 12.46 billion by 2030 and is projected to grow at a CAGR of 5.20% from 2024 - 2030, according to a new report by Grand View Research, Inc. The growing availability of contraceptives in the United States has positively influenced various societal aspects, including education, career opportunities, and poverty levels among women. Access to modern contraceptive methods has significantly enhanced women's career prospects, enabling them to earn wages comparable to their male counterparts. In addition, it has resulted in a decrease in the number of women experiencing poverty due to unplanned pregnancies and the financial burdens associated with raising children.

The legalization and access to family planning services have contributed to reducing poverty and improving economic conditions for future generations. Family planning programs have been linked to improved health outcomes for women and children, which indirectly support economic stability. Women who can control their reproductive health are more likely to participate in the workforce and contribute to household income, further reducing poverty levels.

In June 2023, The Biden-Harris Administration launched a new public-private partnership between the U.S. Department of Health and Human Services (HHS) to enhance access to contraception, which is a crucial aspect of reproductive health. This initiative seeks to tackle the increasing disparities in women's health across the United States. The Biden-Harris Administration is committed to enhancing international family planning efforts, particularly in West Africa, where contraceptive use is low and maternal mortality rates are high. An additional USD 15.5 million has been allocated for fiscal year 2023, bringing the total to USD 86.5 million aimed at improving sexual and reproductive health care in nine Francophone countries.

Furthermore, the COVID-19 pandemic has significantly impacted the U.S. healthcare sector. Contraceptive manufacturers, such as Merck & Co., reported a reduction in demand for the contraceptive implant Nexplanon due to the prioritization of COVID-19 patients by healthcare providers. However, an increase in vaccination and reduced burden of COVID-19 patients helped restore the physician office visits for contraceptive administration, in turn contributing to product demand. Demand for long-acting and nonhormonal contraceptives is expected to increase in the coming years due to convenience, long-term protection, and fewer side effects demonstrated by these contraceptives.

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U.S. Contraceptive Market Report Highlights

• In terms of product, the pills segment held the largest market share owing to the convenience of use and easy availability. The contraceptive pills market in the country is highly competitive due to the presence of generic products.

• The operations of market players are affected by generic competition, industry consolidation, competitive combination products, new information from clinical trials of marketed products, and patents granted to competitors’ new products, among others.

• The demand for nonhormonal contraceptives in young women is expected to increase as they want to avoid risks associated with hormonal contraceptives. Newly developed products, such as nonhormonal vaginal rings, diaphragms, and innovative condoms, are expected to aid the growth of nonhormonal products segment during the forecast period.

• In April 2024, the Opill U.S. FDA approved the first oral contraceptive OTC pill, which began selling at most stores in retail pharmacies such as Walgreens, CVS, and Walmart. The product is also offered at CVS Pharmacy app and CVS.com and more than 7,500 CVS Pharmacy stores in the U.S.

U.S. Contraceptive Market Segmentation

Grand View Research has segmented the U.S. contraceptive market based on product.

U.S. Contraceptive Product Outlook (Revenue, USD Million, 2018 - 2030)

• Pills

• Intrauterine Devices (IUD)

  • Hormonal IUD

  • Nonhormonal IUD

• Condoms

  • Male Condoms

  • Female Condoms

• Vaginal Ring

• Subdermal Implants

• Injectable

• Others

List of Key Players in the U.S. Contraceptive Market

• Church & Dwight Co., Inc.

• Reckitt Benckiser Group Plc

• Veru, Inc.

• Organon Group Of Companies

• Pfizer, Inc.

• Teva Pharmaceutical Industries Ltd.

• The Cooper Companies, Inc.

• Mayer Laboratories, Inc.

• Agile Therapeutics

• TherapeuticsmMD, Inc.

• Bayer Ag

• Afaxys, Inc.

• Mithra Pharmaceuticals

• Abbvie