U.S. BDSM Sex Toys Market Size To Reach $2.4 Billion By 2030

U.S. BDSM Sex Toys Market Growth & Trends

The U.S. BDSM sex toys market size is expected to reach USD 2.4 billion by 2030, based on a new report by Grand View Research, Inc. The market is projected to register a CAGR of 8.13% from 2024 to 2030. The growth can be attributed to growing popularity of e-commerce and growing consumer awareness regarding these products. Moreover, lower cost of these products is expected to boost demand for BDSM sex toys in the U.S.

Many companies are involved in developing products that provide a more realistic experience. They also offer sales and offer discounts on products to have a competitive edge. For instance, in October 2021, Lovehoney Group launched an exclusive collection of bondage boutique and sex toys, including Bondage Boutique Leopard collection with blindfolds, paddles, floggers, cuffs, and others.

Restraints are gaining popularity in the U.S. and are most used products in the country. For instance, according to Ask Eva survey of October 2020 by Le Wand, around 89.36% of the respondents in the U.S. were interested in restraint sex toys such as ropes, gags, and cuffs. Moreover, around 61.53% of the respondents used restraint toys.

Consumers are becoming comfortable speaking regarding BDSM/Kink/Fetish activities. As per a National Coalition for Sexual Freedom Consent Survey Report of 2020, in the U.S ., around 80.4% of respondents are comfortable speaking about BDSM activities with their partners, around 64.0% participants with friends, around 67.7% with alternative sex members, and around 11.8% with family members.

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U.S. BDSM Sex Toys Market Report Highlights

• Based on type, restraints segment held largest revenue share in 2023. This can be attributed to growing popularity of restraints and lower cost of products compared to bondage furniture, electrostimulation products, and sex machines

• Sensory deprivation was second-most preferred sex toy used during BDSM practice, with around 44.7% of people using it and about 83.0% of individuals interested in using it, as per the Ask Eva Survey in October 2022

• Many market players are seeking manufacturing of BDSM sex toys from private-label OEM companies such as Sportsheets, XR Brands, Adult Private Label, and sextoysfactory.com, whereas companies such as Doc Johnson Enterprises manufacture their products

• Rising importance of return policy is leading to a competitive advantage as it aids in increasing customer loyalty and helps customers in reducing the perceived risk while deciding to buy the toy

• Moreover, customers are shifting toward technologically advanced, innovative sex machines from traditional penetrative or extractive sex toys. Hence, companies are launching customizable human-like robots or machines for sexual intercourse

U.S. BDSM Sex Toys Market Segmentation

Grand View Research has segmented the U.S. BDSM sex toys market based on type and distribution channel:

U.S. BDSM Sex Toys Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Restraints

• Bondage Furniture

• Sex Machines

• Electrostimulation Products

• Sensory Deprivation

• Physical Stimulation

U.S. BDSM Sex Toys Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• E-commerce

• Specialty Stores

• Mass Merchandizers

List of Key Players in the U.S. BDSM Sex Toys Market

• Lovehoney Group Ltd.

• Doc Johnson Enterprises

• Unbound

• PHE, Inc. (Adam & Eve)

• California Exotic Novelties

• Pipedream Products

• Mr. S Leather

• The Stockroom (JTT, Co.)

• Extreme Restraints (XR LLC)

• Kink Store