U.S. Anime Market Size To Reach $5.84 Billion By 2030

U.S. Anime Market Growth & Trends

The U.S. anime market size is anticipated to reach USD 5.84 billion by 2030 and is anticipated to grow at a CAGR of 15.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising sales and increasing popularity of content related to anime is predicted to drive the market’s growth over the forecast period. Foreign sales are anticipated to contribute to significant revenue generation in the market. Furthermore, advances in the latest technologies, including Virtual Reality (VR), Artificial Intelligence (AI), Internet of Things (IoT), and Augmented reality (AR), associated with the increasing levels of disposable income, are predicted to play a crucial role in driving the market growth.

Furthermore, animation firms aim to produce animatronics and storytelling with a strong emphasis on high-quality and unique characters. Cartoons and comic books can significantly impact children's growth and creativity since they have such a strong influence over them. Leading companies have begun to produce cartoons and animated films that aid in the development of children's cognitive, problem-solving, and social skills, thereby fueling the market growth.

The rise of anime-related merchandise and events is a prominent trend in the U.S. market. The popularity of anime conventions, merchandise stores, and collaborations between anime franchises and mainstream brands are indicative of a thriving fan culture. The demand for merchandise such as figures, clothing, and accessories has surged, leading to strategic partnerships and exclusive releases. In addition, events like Anime Expo and Comic-Con have become significant platforms for industry announcements and fan engagement. This in turn is expected to propel the U.S. market over the forecast period.

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U.S. Anime Market Report Highlights

• Based on type, the internet distribution segment held the largest market share of 23.8%, owing to the increasing use of video distribution services like Amazon.com, Inc, Netflix, and other streaming platforms considerably aiding the internet distribution of anime content

• Based on genre, the action & adventure segment held the largest market share of 34.0%, The growth is attributed to the widespread popularity of dynamic and engaging storylines, captivating character arcs, and visually stunning animation styles that resonate with a broader audience

• The U.S. anime industry is witnessing a surge in mainstream acceptance, fueled by the accessibility of diverse anime titles on streaming platforms, leading to increased localization efforts and original content production for a broader audience

• The market is experiencing a thriving fan culture with a rise in anime-related merchandise, events, and collaborations, showcasing a growing demand for immersive experiences beyond traditional viewership

• In May 2023, Bioworld Merchandising, Inc. launched new collections of luggage, which would include intellectual property, such as Disney, Hello Kitty, and fashion companies such as Rachel Rachel Roy and outdoor brand Weatherproof.

U.S. Anime Market Segmentation

Grand View Research has segmented the U.S. anime market based on type and genre:

U.S. Anime Type Outlook (Revenue, USD Million, 2018 - 2030)

• T.V.

• Movie

• Video

• Internet Distribution

• Merchandising

• Music

• Pachinko

• Live Entertainment

U.S. Anime Genre Outlook (Revenue, USD Million, 2018 - 2030)

• Action & Adventure

• Sci-Fi & Fantasy

• Romance & Drama

• Sports

• Others

List of Key Players in the U.S. Anime Market

• Crunchyroll (Sony Pictures Entertainment Inc.)

• Discotek Media

• Sentai Holdings, LLC (AMC Networks)

• Viz Media, LLC

• Atomic Flare

• Bandai Namco Filmworks Inc.

• The Walt Disney Company

• Toei Animation USA

• Lions Gate Entertainment Inc.

• Eleven Arts

• Good Smile Company, Inc.

• Bioworld Merchandising, Inc.