North America Traditional Toilet Seat Market To Reach $1,367.1 Million By 2030

North America Traditional Toilet Seat Market Growth & Trends

The North America traditional toilet seat market size is expected to reach USD 1,367.1 million by 2030, registering a CAGR of 5.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market growth is being driven by factors such as growing consumer demand for enhanced bathroom aesthetics and comfort, along with increased awareness about hygiene and sanitation standards, which is prompting homeowners and businesses to invest in high-quality and innovative toilet seat solutions.

With the expanding real estate and commercial construction sectors, the bathroom fittings market is expected to grow in the coming years. According to a study published by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau in July 2023, privately owned output caused overall housing starts to rise by 5.9% since July 2022 to a seasonally adjusted annual rate of 1.45 million units. These increasing developments in the residential household category are expected to drive the need for traditional toilet seats in North America.

Innovations in terms of aesthetics and functionality offer opportunities for market expansion of traditional toilet seats in North America. U.S.-based Ginsey Home Solutions, for instance, offers cushioned toilet seats made of soft vinyl that aids during winters to avoid chilly hard seats. This toilet seat is designed to accommodate all elongated fixtures and comes complete with all essential nuts and bolts required for the installation process.

Market players have been entering the market through partnerships with real estate companies or builders. For instance, Shea Homes, an American homebuilding company, has collaborated with various bathroom product manufacturers such as Kohler Co. and Moen Incorporated. Similarly, new entrants also can partner with home building companies to compete with the above-mentioned major players in the market.

Consumers often seek a resilient and budget-friendly choice that provides a more enhanced aesthetic appeal compared to traditional plastic materials. Responding to these preferences, market participants are introducing products that align with these consumer needs. Bath Royale, a manufacturer based in North Carolina, specializes in providing high-grade polypropylene toilet seats. These seats are resistant to stains and do not chip or peel. They are available in three colors-Biscuit/Linen, Almond/Bone, and White.

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North America Traditional Toilet Seat Market Report Highlights

• In terms of bowl shape, the round-shaped toilet seats accounted for a market share of 54.9% in 2024. A primary advantage of round toilets is their capacity to optimize limited bathroom space, making them particularly effective for compact areas.

• In terms of raw material polypropylene emerged as the leading raw material in 2024, capturing 42.4% of the revenue share.

• In terms of application, the residential sector led the North America traditional toilet seats market for, capturing 64.6% of revenue. This dominance is partly attributed to prevalent housing configurations in the U.S., where most bedrooms come equipped with en-suite bathrooms.

• In terms of distribution channel, the retail channel held a commanding presence in the North American market, representing 74.7% of distribution. This dominance is largely attributed to big-box retailers, whose extensive product variety and discount incentives substantially shape consumer purchasing decisions.

• Based on region, in 2024, the U.S. dominated the North American traditional toilet seat market, securing a share of 78.19%. This market leadership is attributed to heightened consumer awareness regarding hygiene, coupled with a growing preference for enhanced comfort and convenience, which has spurred innovation and design advancements within the sector.

North America Traditional Toilet Seat Market Segmentation

Grand View Research has segmented the North America traditional toilet seat market on the basis of on bowl shape, raw material, application, distribution channel, and region:

North America Traditional Toilet Seat Bowl Shape Outlook (Revenue, USD Million, 2018 - 2030)

• Elongated

• Round

North America Traditional Toilet Seat Raw Material Outlook (Revenue, USD Million, 2018 - 2030)

• Plastic (Other than Polypropylene)

• Polypropylene

• Wood

• Urea Molding Compound

• Others

North America Traditional Toilet Seat Application Outlook (Revenue, USD Million, 2018 - 2030)

• Residential

• Commercial

  • Hospitality & Spa

  • Institutional

  • Commercial Spaces

  • Others

North America Traditional Toilet Seat Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Wholesale

• Retail

  • Big Box Retail Stores

  • Specialty Retail Stores

  • Home Improvement Stores

  • Department Stores

  • Online

North America Traditional Toilet Seat Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

List of Key Players in the North America Traditional Toilet Seat Market

• LIXIL Corporation

• Kohler Co.

• TOTO USA

• Centoco

• Delta Faucet Company

• Bemis Manufacturing Company

• Ginsey Home Solutions

• Ferguson (PROFLO)

• Topseat

• Jones Stephens

• Plumbing Technologies, LLC